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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • C

      Coursera Project Network

      Construye una campaña de e-mail marketing con Mailchimp

      Skills you'll gain: Email Marketing, Campaign Management, Newsletters, Target Audience, Content Marketing, Customer Engagement, Marketing Materials, Drive Engagement, Marketing Communications, Personalized Service

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Creating a Differential Competitive Advantage -Jagdish Sheth

      Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Digital Advertising, Brand Loyalty, Product Marketing, Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Growth Strategies, Advertising, Marketing Communications

      Beginner · Specialization · 1 - 3 Months

    • S

      Starweaver

      Launching Your Online Business: Strategies for Success

      Skills you'll gain: Business Planning, E-Commerce, Customer Support, Digital Marketing, Business Modeling, Entrepreneurship, Business Strategies, Marketing Strategies, Business Operations, Operations Management, Competitive Analysis, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Manual de estrategias de ventas por conversación para SDR

      Skills you'll gain: Overcoming Objections, Sales Development, Lead Generation, Verbal Communication Skills, Prospecting and Qualification, Phone Sales, Cold Calling, Emotional Intelligence, Sales Strategy, Sales Training, Sales Presentations, Target Audience, Sales Process, Empathy, Rapport Building, Active Listening, Value Propositions

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Gemini for Beginners: Develop a Social Media Marketing Plan

      Skills you'll gain: Timelines, Calendar Management, Scheduling, Google Sheets, Project Management Software, Social Media Marketing, Team Management, Content Creation, Social Media Strategy, Artificial Intelligence

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Generative AI for PowerPoint and Word to Optimize Content Creation

      Skills you'll gain: Presentations, Microsoft Copilot, Microsoft PowerPoint, Microsoft Word, Multimedia, Microsoft 365, Animations, Editing, Writing and Editing, Business Writing, Generative AI, Content Creation, Target Audience

      Beginner · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Strategic Marketing

      Skills you'll gain: Marketing Planning, Strategic Marketing, Global Marketing, Business-To-Consumer, Marketing, Business Strategy, Marketing Strategy and Techniques, Value Propositions, B2B Sales, Business Ethics, Customer experience strategy (CX), Customer Analysis, Customer Insights, Market Research

      Intermediate · Course · 1 - 3 Months

    • S

      S.P. Jain Institute of Management and Research

      Introduction to Strategic Brand Management

      Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Target Audience, B2B Sales

      Beginner · Course · 1 - 4 Weeks

    • S

      SAE Institute México

      Distribución digital de la música independiente

      Skills you'll gain: Digital Publishing, Digital Content, Digital Media Strategy, Music, Product Promotion, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Strategy, Revenue Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Audience Demographics with Facebook Audience Insights

      Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Web Analytics, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising Campaigns, Advertising, Marketing, Performance Analysis

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Representante de Ventas de HubSpot

      Skills you'll gain: Sales Management, Sales Enablement, HubSpot CRM, Data Visualization, Prospecting and Qualification, Sales Presentations, Persona Development, Sales Process, Sales Strategy, Lead Generation, Sales Development, Employee Onboarding, Service Level Agreement, Sales Pipelines, Sales, Employee Coaching, Target Audience, Phone Sales, Customer Success Management, Dashboard

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Diseña Productos Digitales con Visme

      Skills you'll gain: Logo Design, Graphic Design, Digital Design, Design, Graphic and Visual Design, Collaborative Software, Design Software, Advertising, Organizational Skills, Marketing, Color Theory

      5
      Rating, 5 out of 5 stars
      ·
      9 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Advertising learners also search

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    1…404142…63

    In summary, here are 10 of our most popular advertising courses

    • Construye una campaña de e-mail marketing con Mailchimp: Coursera Project Network
    • Creating a Differential Competitive Advantage -Jagdish Sheth: Kennesaw State University
    • Launching Your Online Business: Strategies for Success: Starweaver
    • Manual de estrategias de ventas por conversación para SDR: Salesforce
    • Gemini for Beginners: Develop a Social Media Marketing Plan: Coursera Project Network
    • Generative AI for PowerPoint and Word to Optimize Content Creation: Microsoft
    • Strategic Marketing: Fundação Instituto de Administração
    • Introduction to Strategic Brand Management: S.P. Jain Institute of Management and Research
    • Distribución digital de la música independiente: SAE Institute México
    • Audience Demographics with Facebook Audience Insights : Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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