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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    R: Design & Evaluate Random Forests for Attrition

    Skills you'll gain: Model Evaluation, Data Preprocessing, Workforce Management, Advanced Analytics, Classification Algorithms

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Visualize Supermarket Sales with Kibana

    Skills you'll gain: Dashboard, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, Kibana, Data Analysis, Data Visualization Software, Exploratory Data Analysis, Trend Analysis, Retail Sales, Data Import/Export, System Configuration

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    BigQuery pour les analystes de données

    Skills you'll gain: Looker (Software), SQL, Big Data, Data Analysis, Analytics, Data Manipulation, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Pipelines, Google Sheets, Statistical Programming, Data Cleansing, Data Visualization Software, Data Import/Export, Google Cloud Platform, Cloud Storage

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Master Decision Trees in R: Build, Predict & Evaluate

    Skills you'll gain: Model Evaluation, Supervised Learning, Data Preprocessing, Data-Driven Decision-Making, Statistical Modeling, Classification Algorithms, Plot (Graphics)

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Attention Mechanism - Português Brasileiro

    Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Embeddings, Text Mining

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Data Processing and Exploration with NumPy & Pandas

    Skills you'll gain: Pivot Tables And Charts, Data Visualization, Data Analysis, Data Transformation, Data Preprocessing, Exploratory Data Analysis, Data Cleansing, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

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    Microsoft

    CRM Integration and AI for Customer Management

    Skills you'll gain: AI Personalization, Personalized Service, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Sales Strategy, Customer Relationship Management, Workflow Management, Sales, Customer Insights, Customer Data Management, AI Enablement, AI Workflows, Microsoft Copilot, Predictive Analytics, Debugging, Data Ethics, Responsible AI, Trend Analysis

    Advanced · Course · 1 - 4 Weeks

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    Google Cloud

    Google Cloud でのデータ分析の概要

    Skills you'll gain: Looker (Software), Data Transformation, Data-Driven Decision-Making, Business Analytics, Data Analysis, Dashboard, Data Cleansing, Analytics, Google Cloud Platform, Data Visualization Software, Big Data, Data Warehousing, SQL, Data Storage, Solution Architecture

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    Attention Mechanism - 简体中文

    Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Deep Learning, Artificial Neural Networks, Text Mining, Natural Language Processing

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    JTBD Playbook: Align Strategy with Customer Needs

    Skills you'll gain: Design Thinking, Customer experience strategy (CX), Agile Product Development, Product Strategy, Product Management, User Research, Service Design, Value Propositions, Product Roadmaps, Customer Insights, User Story, Innovation, Market Opportunities, Customer Retention, Growth Strategies, Market Analysis

    Intermediate · Course · 1 - 3 Months

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    Google Cloud

    Answering Complex Questions Using Native Derived Tables with LookML

    Skills you'll gain: Looker (Software), Business Intelligence, Data Analysis Expressions (DAX), Dashboard, Ad Hoc Analysis, SQL, Data Analysis, Google Cloud Platform

    Intermediate · Project · Less Than 2 Hours

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    Arizona State University

    Extracting Value from Dark Data: ULEADD

    Skills you'll gain: Exploratory Data Analysis, Data Strategy, Unstructured Data, Data-Driven Decision-Making, Data Literacy, Solution Design, Data Analysis, Needs Assessment, Gap Analysis, Requirements Analysis

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • R: Design & Evaluate Random Forests for Attrition: EDUCBA
  • Visualize Supermarket Sales with Kibana: EDUCBA
  • BigQuery pour les analystes de données: Google Cloud
  • Master Decision Trees in R: Build, Predict & Evaluate: EDUCBA
  • Attention Mechanism - Português Brasileiro: Google Cloud
  • Data Processing and Exploration with NumPy & Pandas: Packt
  • CRM Integration and AI for Customer Management: Microsoft
  • Google Cloud でのデータ分析の概要 : Google Cloud
  • Attention Mechanism - 简体中文: Google Cloud
  • JTBD Playbook: Align Strategy with Customer Needs: Packt

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