• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Michigan

    Healthcare Leadership Principles

    Skills you'll gain: Leadership Studies, Executive Presence, Healthcare Ethics, Health Policy, Health Care Administration, Leadership, Communication Strategies, Team Leadership, Advocacy, Communication, Leadership and Management, Change Management, Health Care, Organizational Change, Professional Development, Organizational Leadership, Leadership Development, Health Administration, Influencing, Interpersonal Communications

    ★ 4.7 (25) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Pillar #2: Drug Utilization - Drivers and Consequences

    Skills you'll gain: Medication Therapy Management, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Pharmaceuticals, Clinical Pharmacy, Patient Education and Support, Drug Development, Value-Based Care, Utilization Management, Health Policy, Clinical Research, Patient Safety, Research Design, Epidemiology

    ★ 4.4 (10) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    English for Running a Successful Business

    Skills you'll gain: English Language, Entrepreneurship, Business Communication, Sales, Sustainable Business, Project Management, Language Competency, Verbal Communication Skills, Communication, Oral Expression, Corporate Sustainability, Oral Comprehension, Grammar, Writing, Business Reporting, Vocabulary

    ★ 4.8 (39) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Open Generative AI: Build with Open Models and Tools

    Skills you'll gain: Generative AI Agents, Model Context Protocol, Retrieval-Augmented Generation, Generative Model Architectures, Fine-tuning, Model Deployment, Responsible AI, Load Balancing, Large Language Modeling, Containerization, AI Security, Docker (Software), Model Optimization, Generative AI, Model Evaluation, Agentic systems, LangChain, Restful API, Data Ethics, Image Quality

    ★ 4.3 (6) · Intermediate · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    Universidad de los Andes

    Mi nueva empresa: los siguientes pasos

    Skills you'll gain: Team Building, New Business Development, Communication, Business Development, Teamwork, Team Management, Presentations, Business Strategies, Growth Strategies, Business Strategy, Performance Analysis, Business Planning, Entrepreneurship, Business Modeling, Business Analysis, Business Metrics, Competitive Analysis, Sustainable Business, Value Propositions

    ★ 4.8 (42) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Breastfeeding: Public Health Perspectives

    Skills you'll gain: Child Health, Maternal Health, Health Promotion, Health Disparities, Social Determinants Of Health, Public Health, Health Equity, Nutrition Education, Community Health, Postpartum Care, Health Policy, Patient Education And Counseling, Infant Care, Family Support, Diversity Awareness, Economics, Policy, and Social Studies, Surveys, Educational Materials, Environmental Issue, Peer Review

    ★ 4.8 (18) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Comic Books, Geek Culture, and the Fandom Imaginary

    Skills you'll gain: Community Outreach, Diversity Awareness, Cultural Diversity, Driving engagement, Liberal Arts, Culture, Analysis, Media and Communications, Visual Storytelling, Storytelling, Critical Thinking, Communication

    ★ 5 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alfaisal University | KLD

    استراتيجيات التسويق الهجومية والدفاعية

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Strategy and Techniques, Product Development, Marketing Planning, Consumer Behaviour, Business Strategy, Business Strategies, Competitive Intelligence, Growth Strategies, Timelines

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    #1 Local SEO Strategy: Google Map SEO & Google My Business

    Skills you'll gain: Google Ads, Search Engine Optimization, Pay Per Click Advertising, Online Advertising, Web Analytics and SEO, Search Engine Marketing, Web Presence

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Copywriting with ChatGPT: Crafting High-Quality Blog Content

    Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Ideation, Brand Management, Interviewing Skills

    ★ 4.3 (21) · Intermediate · Guided Project · Less Than 2 Hours

  • S

    SAE Institute México

    Distribución digital de la música independiente

    Skills you'll gain: Product Promotion, Digital Publishing, Promotional Strategies, Digital Content, Promotions and Campaigns, Music, Digital Marketing Tools, Marketing Channel, Presentations, Commercialization, Marketing Planning, Content Management, Digital Media Strategy, Campaign Planning, Content Strategy

    ★ 4.9 (8) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    Illinois Tech

    Business Economics and Game Theory for Decision Making

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Supply And Demand, Revenue Management, Economics, Customer Analysis, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

    ★ 4.5 (51) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
1…407408409…589

In summary, here are 10 of our most popular social media marketing courses

  • Healthcare Leadership Principles: University of Michigan
  • Pillar #2: Drug Utilization - Drivers and Consequences: Johns Hopkins University
  • English for Running a Successful Business: University of California, Irvine
  • Open Generative AI: Build with Open Models and Tools: Coursera
  • Mi nueva empresa: los siguientes pasos: Universidad de los Andes
  • Breastfeeding: Public Health Perspectives: University of Michigan
  • Comic Books, Geek Culture, and the Fandom Imaginary: University of Colorado Boulder
  • استراتيجيات التسويق الهجومية والدفاعية: Alfaisal University | KLD
  • #1 Local SEO Strategy: Google Map SEO & Google My Business: Alex Genadinik
  • Copywriting with ChatGPT: Crafting High-Quality Blog Content: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok