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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • R

    Real Madrid Graduate School Universidad Europea

    Must-Know Concepts - Basic requirements for data analysis

    Skills you'll gain: Data Presentation, Matplotlib, Analytics, Probability Distribution, Data Processing, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Probability, Data Cleansing, Computer Programming Tools, Data Collection, Performance Measurement, Python Programming, Technical Analysis

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Loading Your Own Data into BigQuery

    Skills you'll gain: Data Import/Export, Extract, Transform, Load, Google Cloud Platform, Data Warehousing, Big Data, Database Design, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Gérer l'inventaire avec des catalogues sur Facebook

    Skills you'll gain: Facebook, Product Promotion, Social Media Management, Inventory Control, Inventory Management System, Social Media, Promotional Strategies, Social Media Marketing, Product Knowledge, Marketing, Merchandise Displays, Business Communication

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Managing Hybrid & AI-Augmented Teams: The Future of Work

    Skills you'll gain: Responsible AI, Workplace inclusivity, Diversity and Inclusion, AI Enablement, AI Workflows, Organizational Leadership, Data Ethics, Team Leadership, Management Training And Development, Business Ethics, Innovation, Artificial Intelligence, Team Performance Management, Virtual Teams, Telecommuting, Adaptability, Ethical Standards And Conduct, Collaboration, Internal Communications, Culture Transformation

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    New Map for Product Managers: Rulesets for Global Business

    Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management

    Beginner · Course · 1 - 3 Months

  • U

    University of Minnesota

    Business Model & Product Pitch

    Skills you'll gain: Entrepreneurship, Growth Strategies, Price Negotiation, Business Planning, Financial Modeling, Cost Accounting, Product Strategy, Product Development, New Product Development, Business Strategies, Business Development, Fundraising and Crowdsourcing, Finance, Value Propositions, Presentations, Business Metrics, Customer Acquisition Management

    Beginner · Course · 1 - 3 Months

  • L

    Logical Operations

    R Programming: Data Analysis and Modeling

    Skills you'll gain: R Programming, R (Software), Plot (Graphics), Data Visualization, Statistical Visualization, Statistical Modeling, Data Analysis, Data Science, Statistical Analysis, Data Import/Export, Statistical Machine Learning, Machine Learning Methods, Machine Learning, Decision Tree Learning, Machine Learning Algorithms, Regression Analysis, Data Structures, Computer Programming, Computer Programming Tools, Software Development

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Apache Spark: Apply & Evaluate Big Data Workflows

    Skills you'll gain: Apache Spark, Data Persistence, Big Data, Data Processing, Distributed Computing, Data Import/Export, JSON, Data Transformation, Performance Tuning

    Mixed · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Advanced Closing Tactics for High-Value Deals

    Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Marketing Psychology, Regional Sales, Sales Process, Consumer Behaviour, Upselling, Customer Relationship Management, Sales Presentation, Customer Analysis, Negotiation, Price Negotiation, Contract Negotiation, Virtual Teams, Customer Retention, Cross-Channel Marketing, Account Management, Personalized Service, Customer Relationship Building

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery Fundamentals for Teradata Professionals

    Skills you'll gain: Teradata SQL, SQL, Data Import/Export, Google Cloud Platform, Extract, Transform, Load, Data Warehousing, Data Migration, Big Data, Database Design, Cloud Computing Architecture, Data Modeling, Data Security

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    Advanced Techniques for Strategic Account Management

    Skills you'll gain: Account Management, Account Strategy, Cross Selling, Upselling, Cross-Functional Collaboration, Virtual Teams, Sales Strategy, Business Relationship Management, Customer Relationship Management, Stakeholder Management, Market Intelligence, Relationship Building, Customer Analysis, Business Solutions, AI Personalization, Data-Driven Decision-Making, Negotiation

    Intermediate · Course · 1 - 4 Weeks

  • L

    Logical Operations

    R Programming for Data Science

    Skills you'll gain: R Programming, R (Software), Data Science, Data Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Statistical Visualization, Regression Analysis, Statistical Machine Learning, Plot (Graphics), Data Structures, Computer Programming, Decision Tree Learning, Machine Learning Methods, Machine Learning, Software Development, Computer Programming Tools, Data Import/Export, Machine Learning Algorithms

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Must-Know Concepts - Basic requirements for data analysis: Real Madrid Graduate School Universidad Europea
  • Loading Your Own Data into BigQuery: Google Cloud
  • Gérer l'inventaire avec des catalogues sur Facebook: Coursera
  • Managing Hybrid & AI-Augmented Teams: The Future of Work: Coursera
  • New Map for Product Managers: Rulesets for Global Business: University of Maryland, College Park
  • Business Model & Product Pitch: University of Minnesota
  • R Programming: Data Analysis and Modeling: Logical Operations
  • Apache Spark: Apply & Evaluate Big Data Workflows: EDUCBA
  • Advanced Closing Tactics for High-Value Deals: LearnQuest
  • BigQuery Fundamentals for Teradata Professionals: Google Cloud

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Market (economics) (28)
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Plan (11)
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Social Media Marketing (9)
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