• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • P

    Packt

    Investor Relations

    Skills you'll gain: Stakeholder Management, Communication Planning, Stakeholder Engagement, Concision, Verbal Communication Skills, Drive Engagement, Media Production

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of Colorado Boulder

    Impacts of Sustainable Operations and Supply Chains

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Sustainable Business, Sustainable Development, Supply Management, Sustainability Standards, Business Ethics, Sustainable Systems, Supply Chain, Strategic Sourcing, Procurement, Social Impact, Supplier Relationship Management, Labor Compliance, Compliance Management, Business Reporting, Annual Reports, Ethical Standards And Conduct, Regulatory Compliance

    ★ 4.3 (7) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Equity Capital Markets: Analyze & Forecast IPOs

    Skills you'll gain: Equities, Capital Markets, Investment Banking, Business Valuation, Financial Modeling, Financial Market, Securities (Finance), Global Marketing, Market Share, Financial Forecasting, Financial Statement Analysis, Revenue Forecasting, Financial Analysis, Market Dynamics, Forecasting, Financial Statements, International Finance, Financial Regulations, Cash Flows, Underwriting

    ★ 4.8 (18) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    Indian Institute of Technology Guwahati

    UX Design: An Introduction

    Skills you'll gain: User Experience Design, User Experience, Human Computer Interaction, User Interface and User Experience (UI/UX) Design, User Centered Design, Usability, User Interface (UI), Interaction Design, User Interface (UI) Design, Design Software

    ★ 4.4 (13) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook

    Skills you'll gain: Email Marketing, A/B Testing, Campaign Planning, Key Performance Indicators (KPIs), Newsletters, Email Automation, Campaign Management, Stakeholder Communications, Marketing Analytics, Copywriting, Data-Driven Marketing, Dashboard Creation, Business Metrics, Marketing Automation, LinkedIn, Marketing Communications, Marketing Planning, Marketing, Data Analysis, Generative AI Agents

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    Automatic Data Processing, Inc. (ADP)

    Benefits: Financial Protection, Growth & Assistance

    Skills you'll gain: Benefits Administration, Compensation and Benefits, Employee Assistance Programs, Compensation Strategy, Benefits Enrollment Processes, Financial Services, Compensation Management, Insurance, Communication, Technical Communication, Administration, Tax Management, Equities, Training Programs, Payroll Tax, Program Evaluation, Investments

    ★ 4.8 (17) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Parsons School of Design, The New School

    Leveraging Design Methods to Identify Business Opportunities

    Skills you'll gain: Design Thinking, Market Opportunities, Design Strategies, Design and Product, Experience Design, Risk Analysis, New Business Development, Human Centered Design, User Experience Design, Innovation, Design, User Experience, Business Modeling, Lean Methodologies, Market Analysis, Prioritization, Ethical Standards And Conduct

    ★ 4.7 (18) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Automatic Data Processing, Inc. (ADP)

    Creating an Engaging Candidate Experience

    Skills you'll gain: Full Cycle Recruitment, Recruitment, Recruitment Strategies, Talent Acquisition, Drive Engagement, Talent Recruitment, Brand Loyalty, Interviewing Skills, Customer Engagement, Branding, Brand Awareness, Customer experience improvement, Constructive Feedback, Customer experience strategy (CX), Customer Service, Customer Advocacy, Personalized Service, Rapport Building, Relationship Building

    ★ 4.3 (12) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Generative AI: Shaping Work and Tasks

    Skills you'll gain: AI literacy, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing, Economics, Economics, Policy, and Social Studies, Analysis, Critical Thinking

    ★ 4.4 (9) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Business Interviews: Communication, Research & Tips

    Skills you'll gain: Interviewing Skills, Oral Expression, Business Communication, Verbal Communication Skills, Business Research, Recruitment, Interpersonal Communications, Communication, Communication Strategies, Personal Attributes, Professionalism, Non-Verbal Communication, Tactfulness, Professional Development, Branding, Virtual Teams, Company, Product, and Service Knowledge

    ★ 4.7 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    How to use Canva hidden features

    Skills you'll gain: Canva (Software), Color Matching, Photo Editing, Creative Design, Design Software, Design Elements And Principles, Typography, Graphic Design, Content Creation, Content Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Communication, Influence & Sales Techniques

    Skills you'll gain: B2B Sales, Negotiation, Active Listening, Drive Engagement, Value Propositions, Sales Presentations, Rapport Building, Persuasive Communication, Business Communication, Selling Techniques, Storytelling, Verbal Communication Skills, Recognizing Others, Communication, Communication Strategies, Greeting Customers, Customer Relationship Building, Decision Making

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
1…413414415…589

In summary, here are 10 of our most popular social media marketing courses

  • Investor Relations: Packt
  • Impacts of Sustainable Operations and Supply Chains: University of Colorado Boulder
  • Equity Capital Markets: Analyze & Forecast IPOs: EDUCBA
  • UX Design: An Introduction: Indian Institute of Technology Guwahati
  • AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook: Coursera
  • Benefits: Financial Protection, Growth & Assistance: Automatic Data Processing, Inc. (ADP)
  • Leveraging Design Methods to Identify Business Opportunities: Parsons School of Design, The New School
  • Creating an Engaging Candidate Experience: Automatic Data Processing, Inc. (ADP)
  • Generative AI: Shaping Work and Tasks: University of Michigan
  • Business Interviews: Communication, Research & Tips: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok