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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Présentez votre Business avec Visme

    Skills you'll gain: Presentations, Business Writing, Sales Presentation, Marketing Materials, Business Planning, Product Demonstration, Price Negotiation, Marketing Design, Business Strategy, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Analyze & Optimize Your AI Visibility KPIs

    Skills you'll gain: Variance Analysis, Dashboard, Key Performance Indicators (KPIs), Power BI, Performance Analysis, Performance Measurement, Web Analytics and SEO, Performance Reporting, Google Analytics, Performance Metric, Business Metrics, Analysis, Statistical Analysis, Business Intelligence, Trend Analysis, AI Enablement, Search Engine Optimization, Management Reporting, Data-Driven Decision-Making, Data Integration

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Microsoft Fabric: Fundamentals and Power BI Workflow

    Skills you'll gain: Data Analysis Expressions (DAX), Real Time Data, Dataflow, Extract, Transform, Load, Business Intelligence

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Using BigQuery Omni with AWS

    Skills you'll gain: Amazon Web Services, Amazon S3, Cloud-Based Integration, Data Access, Google Cloud Platform, Cloud API, Data Import/Export, Data Management

    Intermediate · Project · Less Than 2 Hours

  • U

    University of Pittsburgh

    Interactive, Geospatial & Narrative Data Visualization

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Visualization, Tableau Software, Matplotlib, Geospatial Information and Technology, Spatial Analysis, Geospatial Mapping, Visualization (Computer Graphics), Seaborn, Infographics, Heat Maps, Data Ethics, Text Mining, Data Mapping, Network Analysis

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • A

    American Psychological Association

    Measures of Variability

    Skills you'll gain: Box Plots, Descriptive Statistics, Histogram, Probability & Statistics, Exploratory Data Analysis, Graphing, Variance Analysis, Statistical Visualization, Statistical Analysis, Data Analysis, Analytical Skills

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    AWS Data Processing and Analysis

    Skills you'll gain: AWS Kinesis, Real Time Data, Apache Spark, Apache Hive, Data Pipelines, Apache Hadoop, Data Processing, Extract, Transform, Load, Amazon Web Services, Serverless Computing, Data Lakes, Data Visualization, Amazon S3, Query Languages, Data Warehousing

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Machine Learning with Python & Statistics

    Skills you'll gain: Sampling (Statistics), Data Mining, Statistical Hypothesis Testing, Probability, Linear Algebra, Statistical Analysis, Statistical Inference, Data Analysis, Probability Distribution, Statistics, Machine Learning Algorithms, Machine Learning, Python Programming

    Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Datenanalyse verwalten

    Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, Statistical Methods, Data Analysis, Data Presentation, Team Management, Analytical Skills, Data-Driven Decision-Making, Data Strategy, Statistical Inference, Communication, Communication Strategies

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Salesforce Certified AI Specialist Certification

    Skills you'll gain: AI Workflows, Salesforce, AI Security, Responsible AI, Data Ethics, AI Enablement, Customer Relationship Management, Generative AI, Predictive Modeling, Data Security, Data Modeling, Large Language Modeling

    Intermediate · Course · 1 - 3 Months

  • E

    Edureka

    Designing & Deploying Scalable Power BI Solutions

    Skills you'll gain: Dashboard, Interactive Data Visualization, Power BI, Data Storytelling, Data Visualization Software, Key Performance Indicators (KPIs), Business Intelligence, Data Ethics, Collaboration, Data Governance, Data Sharing, Performance Reporting, Data-Driven Decision-Making, Statistical Reporting, Business Analytics, Data Management, Data Security, Performance Management, Continuous Deployment, Cloud-Based Integration

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Build Websites & Online Stores with Website Builders

    Skills you'll gain: Content Management Systems, Web Analytics, Search Engine Optimization, Web Design, Retail Management, Order Management, E-Commerce, Marketing Strategies, Blogs, Customer Relationship Management (CRM) Software, Content Creation, Dashboard, Web Frameworks, Email Marketing

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Présentez votre Business avec Visme: Coursera
  • Analyze & Optimize Your AI Visibility KPIs: Coursera
  • Microsoft Fabric: Fundamentals and Power BI Workflow: Packt
  • Using BigQuery Omni with AWS: Google Cloud
  • Interactive, Geospatial & Narrative Data Visualization: University of Pittsburgh
  • Measures of Variability: American Psychological Association
  • AWS Data Processing and Analysis: Packt
  • Machine Learning with Python & Statistics: EDUCBA
  • Datenanalyse verwalten: Johns Hopkins University
  • Salesforce Certified AI Specialist Certification: Packt

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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