• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Pittsburgh

    Mainstream Smart Home Technology as Assistive Technology

    Skills you'll gain: Adaptive Equipment, Home Health Care and Assisted Living, Home Health Care, Network Protocols, Wireless Networks, Health Technology, Disabilities, Long Term Care, End User Training and Support, Self Service Technologies, Telecommunications, Internet Of Things, Patient Evaluation, Occupational Therapy, Interoperability, Human Computer Interaction, Usability, Clinical Assessment, Patient-centered Care, Automation

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Parsons School of Design, The New School

    Leveraging Design Methods to Identify Business Opportunities

    Skills you'll gain: Design Thinking, Market Opportunities, Design Strategies, Design and Product, Experience Design, Risk Analysis, New Business Development, Human Centered Design, User Experience Design, Innovation, Design, User Experience, Business Modeling, Lean Methodologies, Market Analysis, Prioritization, Ethical Standards And Conduct

    ★ 4.7 (18) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Creating a Product-Market Fit with Value Proposition Canvas

    Skills you'll gain: Value Propositions, Customer Analysis, Product Marketing, Customer experience improvement, Product Strategy, Customer Insights, New Product Development, Entrepreneurship, Product Improvement, Competitive Analysis, Verification And Validation, Innovation, Leadership

    ★ 4.3 (17) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Designing Breakthrough Advertisements: Basics to Begin

    Skills you'll gain: Copywriting, Advertising, Intellectual Property, Writing and Editing, Writing, Graphic and Visual Design, Visual Design, Layout Design, Typography, Creative Design, Design Elements And Principles

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Customer Service Essentials: 20 Skills for Happy Clients

    Skills you'll gain: Service Recovery, De-escalation Techniques, Greeting Customers, Customer Complaint Resolution, Customer Service, Conflict Management, Guest Relations, Hospitality Services, Hospitality and Food Services, Hospitality, Professionalism, Teamwork, Coordination, Customer experience improvement, Collaboration, Verbal Communication Skills, Communication, Empathy, Active Listening

    ★ 5 (7) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Adobe

    Promote Community Events With AI

    Skills you'll gain: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Events and Conferences, Promotions and Campaigns, Campaign Planning, Promotional Strategies, Marketing Design, Community Outreach, Content Creation, Event Planning, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Impacts of Sustainable Operations and Supply Chains

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Sustainable Business, Sustainable Development, Supply Management, Sustainability Standards, Business Ethics, Sustainable Systems, Supply Chain, Strategic Sourcing, Procurement, Social Impact, Supplier Relationship Management, Labor Compliance, Compliance Management, Business Reporting, Annual Reports, Ethical Standards And Conduct, Regulatory Compliance

    ★ 4.3 (7) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of California, Davis

    How to Write Emails and Engage Professors

    Skills you'll gain: Rapport Building, Relationship Building, Research, Planning, Goal-Oriented, Professionalism, Resilience, Professional Development, Communication Strategies, Resourcefulness, Problem Solving, Persistence, Persuasive Communication, Time Management, Overcoming Obstacles, Communication, Strategic Thinking

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Analyze and Predict with AI Insights

    Skills you'll gain: Marketing Analytics, Business Intelligence, Predictive Modeling, Google Analytics, Customer Analysis, Analytics, Model Evaluation, Predictive Analytics, Customer Insights, Data Validation, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Design Brainstorming diagrams for businesses with Creately

    Skills you'll gain: Diagram Design, Brainstorming, Account Management, Strategic Thinking, Team Building

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Pittsburgh

    idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products

    Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Solution Design, Competitive Intelligence, Medical Devices, Stakeholder Engagement, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Innovation, Ideation, Entrepreneurship, Health Care Procedure and Regulation, Knowledge Transfer, Regulatory Compliance, Value Propositions, Presentations

    ★ 3.9 (7) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    Duke University

    Telehealth: Interprofessional Team-Based Care

    Skills you'll gain: Telehealth, Teamwork, Patient Communication, Collaboration, Health Technology, Health Care, Patient Coordination, Communication, Patient Education And Counseling, Patient-centered Care, Patient Treatment, Patient Flow, Primary Care, Health Systems, Health Equity

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…429430431…589

In summary, here are 10 of our most popular social media marketing courses

  • Mainstream Smart Home Technology as Assistive Technology: University of Pittsburgh
  • Leveraging Design Methods to Identify Business Opportunities: Parsons School of Design, The New School
  • Creating a Product-Market Fit with Value Proposition Canvas: Coursera
  • Designing Breakthrough Advertisements: Basics to Begin: University of Colorado Boulder
  • Customer Service Essentials: 20 Skills for Happy Clients: STARWEAVER
  • Promote Community Events With AI: Adobe
  • Impacts of Sustainable Operations and Supply Chains: University of Colorado Boulder
  • How to Write Emails and Engage Professors: University of California, Davis
  • Analyze and Predict with AI Insights: Coursera
  • Design Brainstorming diagrams for businesses with Creately: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok