Customer Demand Planning is a crucial business process that involves predicting future customer demand using historical data and market insights. Coursera's Customer Demand Planning skill catalogue teaches you how to effectively forecast market demand, balance inventory levels, and optimize supply chain operations. You'll learn about quantitative forecasting techniques, supply and demand balancing strategies, the role of advanced analytics in demand planning, and the impact of market dynamics on customer demand. This knowledge can help you effectively manage supply chain resources, reduce operational costs, and enhance overall business performance, equipping you for roles in supply chain management, operations, and business analysis.