Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.
University of Illinois Urbana-Champaign
Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Marketing Channel, Digital Transformation, Product Development, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Consumer Behaviour, Customer Engagement, Electronic Media, Innovation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Event Management, Blogs, Web Presence, Content Management, Photo Editing, Editing, Writing and Editing, Web Design, Digital Publishing, Web Design and Development, No-Code Development, User Accounts, Brand Management, Drive Engagement, Digital Marketing, Public Relations
Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Trustworthiness, Sales Process, Selling Techniques, Verbal Communication Skills, Sales, Sales Development, General Sales Practices, Rapport Building, Relationship Building, Communication, Consumer Behaviour, Customer Relationship Building, Non-Verbal Communication, Marketing Psychology, Decision Making, Purchasing, Customer Insights
Beginner · Course · 1 - 3 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Target Market, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Brand Strategy, Brand Management, Brand Marketing, Marketing Strategies, Product Planning, Product Management, Marketing Strategy and Techniques, Marketing Communications, Communication Planning, Campaign Planning, Market Opportunities
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Marketing, Social Media Strategy, Digital Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Marketing Strategy and Techniques, Pay Per Click Advertising, Marketing Communications, Digital Advertising, Customer Relationship Management, Brand Management
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Cucumber (Software), Gherkin (Scripting Language), Software Testing, Testability, Test Case, White-Box Testing, Behavior-Driven Development, Code Coverage, Test Engineering, Functional Testing, Test Automation, JUnit, Requirements Analysis, Java Programming
Intermediate · Course · 1 - 4 Weeks

ISSA (International Sports Sciences Association)
Skills you'll gain: Nutrition Counseling, Nutrition and Diet, Nutrition Care Plans, Health And Wellness Coaching, Nutritional Assessment, Dietetics, Nutrition Education, Exercise Science, Coaching, Clinical Nutrition, Motivational Interviewing, Habit Formation, Culture, Biology, Behavior Management, Health Assessment, Health Education, Athletic Training, Health Care, Mental and Behavioral Health
Beginner · Specialization · 3 - 6 Months

Shanghai Jiao Tong University
Skills you'll gain: Human Factors, Consumer Behaviour, Organizational Leadership, Psychological Evaluations, Leadership Studies, Leadership and Management, Psychology, Marketing Psychology, Mental Health, Professional Development, Mental and Behavioral Health, Marketing, Leadership, Criminal Investigation and Forensics, Workforce Development, Personal Attributes, Human Development, Social Sciences, Decision Making
Mixed · Course · 1 - 3 Months

Michigan State University
Skills you'll gain: Journalism, Media and Communications, International Relations, Ethical Standards And Conduct, Decision Making, Media Relations, Storytelling, Safety and Security, Content Creation, Digital Publishing, Accountability
Beginner · Course · 1 - 3 Months

Peking University
Skills you'll gain: Communication Strategies, Non-Verbal Communication, Communication, Strategic Communication, Team Building, Business Communication, Team Management, Internal Communications, Interviewing Skills, Interpersonal Communications, Negotiation, Public Speaking, Intercultural Competence, Cultural Diversity, Cultural Sensitivity
Mixed · Course · 1 - 3 Months

Dartmouth College
Skills you'll gain: Decision Making, Self-Awareness, Emotional Intelligence, Critical Thinking, Behavioral Economics, Problem Solving, Leadership Development, Analysis, Goal Setting, Strategic Leadership, Business Strategy, Overcoming Obstacles, Mitigation
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Control Systems, Mathematical Modeling, Engineering Analysis, Differential Equations, Systems Analysis, Electrical Systems, Mechanics, Systems Thinking, Applied Mathematics, Performance Testing, Integral Calculus, Basic Electrical Systems
Build toward a degree
Intermediate · Course · 1 - 3 Months