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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Transformer Models and BERT Model - 한국어

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Transfer Learning, Generative Model Architectures, Text Mining

    Advanced · Course · 1 - 4 Weeks

  • P

    Packt

    Building, Evaluating, and Operationalizing ML Models

    Skills you'll gain: Model Evaluation, Model Deployment, Data Preprocessing, Performance Tuning

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Predictive Modeling with Python: Apply & Evaluate

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Preprocessing, Predictive Analytics, Logistic Regression, Risk Modeling, Statistical Modeling, Feature Engineering, Regression Analysis, Correlation Analysis, Classification Algorithms, Data Manipulation, Scikit Learn (Machine Learning Library), Data Transformation, Pandas (Python Package), NumPy

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Automate AI Anomaly Detection & Response

    Skills you'll gain: Anomaly Detection, Microsoft Azure, Event Monitoring, Application Performance Management, Time Series Analysis and Forecasting, Generative AI, Query Languages, Data Integration, Process Optimization, Data Analysis, User Feedback

    Intermediate · Course · 1 - 4 Weeks

  • L

    Logical Operations

    Microsoft Excel for Office 365 (Desktop or Online): Part 2

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Presentation, Data Visualization Software, Data Analysis, Microsoft Office, Microsoft 365, Data Entry, Data Manipulation, Productivity Software, Data Management, Document Management, User Interface (UI)

    Intermediate · Course · 1 - 3 Months

  • P

    Pearson

    Google BigQuery for Data and ML Engineers

    Skills you'll gain: Data Pipelines, Data Warehousing, SQL, Google Cloud Platform, Data Processing, Data Quality, Apache Spark, Generative AI, Big Data, Serverless Computing, Model Evaluation, Machine Learning, Exploratory Data Analysis, Time Series Analysis and Forecasting, Classification Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Practical Cybersecurity: Stay Safe Online

    Skills you'll gain: Cybersecurity, Computer Security Awareness Training, Security Awareness, Cyber Security Strategy, Zero Trust Network Access, Information Systems Security, Threat Detection, Data Security, Human Factors (Security), Security Engineering, Personally Identifiable Information, Security Controls, Safety and Security, Security Strategy, Cultural Responsiveness, Information Technology

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Agentic AI Content for Practitioners (Teams: Sales)

    Skills you'll gain: AI Personalization, Agentic systems, Competitive Intelligence, Sales Management, Sales Strategy, Sales, AI Enablement, Customer Analysis, Customer Relationship Management, Sales Presentations, Real Time Data, Automation, Proposal Development, Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Interviewing Users: Conducting Effective User Research

    Skills you'll gain: UI/UX Research, Data Presentation, Business Analysis, Customer Insights, Data Analysis, Scheduling

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Evaluate AI Risks: Adopt Smart Predictions

    Skills you'll gain: Model Evaluation, Data-Driven Decision-Making, Predictive Modeling, Risk Analysis, Strategic Decision-Making, Performance Metric, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Build Real-Time Dashboards with Spark

    Skills you'll gain: Apache Kafka, Real Time Data, Apache Spark, Dashboard, PySpark, Data Pipelines, Business Intelligence, Data Persistence, JSON, Continuous Monitoring, Business Metrics, Data Integrity, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Master & Apply Advanced SAS Programming Techniques

    Skills you'll gain: Sampling (Statistics), SAS (Software), Data Integration, Statistical Programming, Statistical Methods, Data Manipulation, Data Processing, Data Management, SQL, Data Transformation, Data Governance, Transaction Processing, Version Control, Data Structures, File Management

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Transformer Models and BERT Model - 한국어: Google Cloud
  • Building, Evaluating, and Operationalizing ML Models: Packt
  • Predictive Modeling with Python: Apply & Evaluate: EDUCBA
  • Automate AI Anomaly Detection & Response: Coursera
  • Microsoft Excel for Office 365 (Desktop or Online): Part 2: Logical Operations
  • Google BigQuery for Data and ML Engineers: Pearson
  • Practical Cybersecurity: Stay Safe Online: Packt
  • Agentic AI Content for Practitioners (Teams: Sales): Coursera
  • Interviewing Users: Conducting Effective User Research: Packt
  • Evaluate AI Risks: Adopt Smart Predictions: Coursera

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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