• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • U

    University of California San Diego

    Drug Discovery

    Skills you'll gain: Drug Development, Pharmaceuticals, Pharmacology, Pre-Clinical Development, Clinical Trials, Biotechnology, Bioinformatics, Precision Medicine, Molecular Biology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google

    Ciberseguridad de Google

    Skills you'll gain: Vulnerability Management, Threat Modeling, Incident Response, Intrusion Detection and Prevention, Threat Management, Business Risk Management, Network Security, Vulnerability Assessments, Operating Systems, Threat Detection, Risk Management, Security Information and Event Management (SIEM), Bash (Scripting Language), Security Controls, Cybersecurity, Debugging, Computer Security Incident Management, File I/O, Linux, SQL

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7.4K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • N

    Northwestern University

    High Performance Collaboration: Leadership, Teamwork, and Negotiation

    Skills you'll gain: Leadership, Negotiation, Organizational Leadership, Teamwork, Leadership Development, Leadership and Management, Team Management, Team Building, People Development, Collaboration, Professional Development, Employee Coaching, Personal Development, Emotional Intelligence, Decision Making, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Write Impactful Briefs

    Skills you'll gain: Constructive Feedback, Marketing Materials, Advertising, Brand Strategy, Project Management, Marketing Effectiveness, Strategic Communication, Brand Management, Creative Design, Creative Thinking, Strategic Partnership, Agentic systems

    Intermediate · Course · 1 - 4 Weeks

  • B

    Berklee

    Songwriting: Writing, Arranging, and Producing Music

    Skills you'll gain: File Management, Musical Composition, Music Theory, Music Performance, Music, Instrumental Music, Storytelling, Performing Arts, Media Production, Automation, digital literacy, Editing, Writing, Software Installation, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    Converting Users Into Brand Advocates And Champions

    Skills you'll gain: Customer Advocacy, Brand Loyalty, Competitive Analysis, Loyalty Programs, Customer Engagement, Advocacy, Brand Awareness, Thought Leadership, Shared Media, Promotional Strategies, Customer experience strategy (CX), Company, Product, and Service Knowledge

    Mixed · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Six Sigma Yellow Belt

    Skills you'll gain: Six Sigma Methodology, Lean Six Sigma, Root Cause Analysis, Lean Methodologies, Process Improvement, Data Collection, Quality Improvement, Process Optimization, Correlation Analysis, Statistical Hypothesis Testing, Kaizen Methodology, Process Analysis, Probability Distribution, Regression Analysis, Business Process, Statistical Process Controls, Quality Management, Team Management, Continuous Improvement Process, Project Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Michigan

    The Science of Success: What Researchers Know that You Should Know

    Skills you'll gain: Relationship Building, Growth Mindedness, Personal Development, Self-Motivation, Optimism, Goal Setting, Conscientiousness, Resilience, Lifelong Learning, Self-Awareness, Persistence, Productivity, Planning, Professional Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • R

    Rice University

    Engineering Project Management: Initiating and Planning

    Skills you'll gain: Communication Planning, Stakeholder Management, Organizational Structure, Project Documentation, Project Management, Project Management Life Cycle, Stakeholder Analysis, Project Scoping, Planning, Project Planning, Requirements Management, Financial Analysis, Business Analysis, Case Studies, Peer Review

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • L

    LearnKartS

    Time Management Skills

    Skills you'll gain: Prioritization, Time Management, Business Priorities, Smart Goals, Goal Setting, Team Performance Management, Personal Development, Professional Development, Professionalism, Team Oriented

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Introduction to Thermodynamics: Transferring Energy from Here to There

    Skills you'll gain: Mechanical Engineering, Thermal Management, Engineering, Energy and Utilities, Physics, Engineering Analysis, Systems Of Measurement, Physical Science, Process Analysis, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Good with Words: Writing and Editing

    Skills you'll gain: Writing and Editing, Editing, Constructive Feedback, Concision, Writing, Organizational Skills, Proofreading, Storytelling, Productivity, Planning, Detail Oriented, Time Management, Brainstorming, Content Creation, Overcoming Obstacles, Resourcefulness, Lifelong Learning, Decision Making, Critical Thinking, Creativity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.6K reviews

    Beginner · Specialization · 3 - 6 Months

1…464748…834

In summary, here are 10 of our most popular brand management courses

  • Drug Discovery : University of California San Diego
  • Ciberseguridad de Google: Google
  • High Performance Collaboration: Leadership, Teamwork, and Negotiation: Northwestern University
  • Write Impactful Briefs: Coursera
  • Songwriting: Writing, Arranging, and Producing Music: Berklee
  • Converting Users Into Brand Advocates And Champions: Alex Genadinik
  • Six Sigma Yellow Belt: Kennesaw State University
  • The Science of Success: What Researchers Know that You Should Know: University of Michigan
  • Engineering Project Management: Initiating and Planning: Rice University
  • Time Management Skills: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok