• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Cybersecurity for Data Science

      Skills you'll gain: Data Security, Cybersecurity, Data Ethics, Authentications, Data Encryption Standard, Computer Security Awareness Training, Cryptography, Cyber Security Policies, Cyber Threat Intelligence, Authorization (Computing), Security Controls, Information Privacy, Security Awareness, Threat Modeling, Risk Analysis, Problem Solving, Communication

      Build toward a degree

      3.6
      Rating, 3.6 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universiteit Leiden

      Population Health: Study Design

      Skills you'll gain: Data Analysis, Research Design, Health Policy, Epidemiology, Statistical Analysis, Clinical Research, Biostatistics, Quantitative Research, Public Health, Health Care, Research Methodologies, Risk Analysis

      4.3
      Rating, 4.3 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      Packt

      CompTIA IT Fundamentals+ (FC0-U61)

      Skills you'll gain: Hardware Troubleshooting, Computer Networking, Network Protocols, Web Applications, Computer Security Awareness Training, Network Routers, Wireless Networks, Technical Support and Services, Encryption, Security Awareness, Computer Literacy, System Configuration, Microsoft Office, Authentications, Microsoft Windows, Peripheral Devices, Patch Management, Technical Support, Mac OS, Database Management

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Securing Cloud and Hybrid Networks

      Skills you'll gain: Continuous Monitoring, Cloud Security, Disaster Recovery, Network Security, Security Strategy, Security Controls, Cloud Computing, Hybrid Cloud Computing, Infrastructure Security, Cybersecurity, Vulnerability Assessments, Threat Detection, Cloud Management, Encryption, Security Information and Event Management (SIEM), Identity and Access Management, Incident Response

      4.3
      Rating, 4.3 out of 5 stars
      ·
      20 reviews

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create Customer Personas in Canva

      Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Negotiation Strategies and Styles

      Skills you'll gain: Negotiation, Strategic Decision-Making, Cultural Diversity, Strategic Thinking, Intercultural Competence, Decision Making, Communication Strategies, Conflict Management, Complex Problem Solving

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Understanding the Campaign Components

      Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Foundations of Purchasing: Principles and Practices

      Skills you'll gain: Purchasing, Supplier Relationship Management, Contract Management, Procurement, Vendor Management, Strategic Sourcing, Negotiation, Business Ethics, Compliance Management, Supply Chain Management, Cost Reduction, Relationship Building, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      41 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      AI in Digital Marketing

      Skills you'll gain: AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, Content Marketing, Generative AI, Social Media Marketing, Customer experience improvement, Data-Driven Decision-Making, Responsible AI, Artificial Intelligence, Marketing Automation, Social Media, Customer Insights, Business Ethics, Predictive Analytics

      4
      Rating, 4 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      National Taiwan University

      Edible Insects

      Skills you'll gain: Food and Beverage, Cooking, Sustainable Development, Socioeconomics, Culture, Nutrition and Diet, Innovation, Food Safety and Sanitation, Cultural Diversity, Sustainability Standards, Environment and Resource Management, Economic Development, Environmental Science, Biology, Pharmaceuticals, Ethical Standards And Conduct, Law, Regulation, and Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Master The Art of Digital Marketing with Canva

      Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Collateral, Marketing Materials, Advertising, Branding, Marketing, Promotional Materials, Graphic Design, Aesthetics, Design Elements And Principles, Digital Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Building Generative AI Capabilities

      Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, Customer Relationship Management, Marketing Analytics, Business Strategy, Change Management, Competitive Intelligence, Responsible AI, Information Privacy, Digital Transformation, Artificial Intelligence, Business Ethics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…469470471…801

    In summary, here are 10 of our most popular brand management courses

    • Cybersecurity for Data Science: University of Colorado Boulder
    • Population Health: Study Design: Universiteit Leiden
    • CompTIA IT Fundamentals+ (FC0-U61): Packt
    • Securing Cloud and Hybrid Networks: LearnQuest
    • Create Customer Personas in Canva: Coursera Project Network
    • Negotiation Strategies and Styles : Tecnológico de Monterrey
    • Understanding the Campaign Components: University of Colorado Boulder
    • Foundations of Purchasing: Principles and Practices : Coursera Instructor Network
    • AI in Digital Marketing: University of Maryland, College Park
    • Edible Insects: National Taiwan University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok