• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Deep Teaching Solutions

    Critical Thinking: A Brain-Based Guide for the ChatGPT Era

    Skills you'll gain: Logical Reasoning, Critical Thinking and Problem Solving, Creative Problem-Solving, Mental Concentration, Decision Intelligence, AI literacy, Behavioral Economics, Innovation, Analysis, Persuasive Communication, Self-Awareness, Verbal Communication Skills, LLM Application, Ancient History, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    201 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    American Council on Exercise

    Pathway to Wellness: Mind, Movement & Nutrition

    Skills you'll gain: Nutrition Education, Nutrition and Diet, Mental Health, Nutrition Counseling, Meditation & Breathwork, Mindfulness, Exercise Science, Rehabilitation, Mental Concentration, Mental and Behavioral Health, Community Health, Preventative Care, Health Education, Health Promotion, Health Technology, Injury Prevention, Stress Management, Behavioral Health, Personal Development, Behavior Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    69 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Creativity Toolkit I: Changing Perspectives

    Skills you'll gain: Innovation, Creativity, Creative Thinking, Creative Problem-Solving, Ideation, Cognitive flexibility, Open Mindset, Recognizing Others, Resourcefulness, Empowerment, Organizational Leadership, Persistence, Problem Solving, Self-Motivation, Growth Mindedness, Collaboration, Motivational Skills, Constructive Feedback, Emotional Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    657 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Semiconductor Packaging

    Skills you'll gain: Statistical Process Controls, Process Control, Semiconductors, Quality Assurance, Process Validation, Production Process, Verification And Validation, Electronics Engineering, Manufacturing Operations, Manufacturing Processes, Manufacturing and Production, Manufacturing Standards, Electronic Hardware, Electronics, Hardware Design, Process Improvement, Process Analysis, Microarchitecture, Hardware Architecture, Thermal Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    261 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Animal Welfare in the Clinic

    Skills you'll gain: Anesthesiology, Post-Anesthesia Care Unit, Pre-Anesthetic Assessment, Pain Management, Patient Preparation, Patient Education and Support, Stress Management, Preventative Care, Perioperative Care, Operating Room (OR), Clinical Practices, Behavioral Management, Patient Observation, Behavior Management, Positive Behavior Support, Long Term Care, Pharmacology

    5
    Rating, 5 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Psicología del Aprendizaje

    Skills you'll gain: Student-Centred Learning, Human Learning, Learning Theory, Behavior Management, Psychology, Pedagogy, Culture, Education and Training, Student Engagement, Learning Strategies, Social Sciences, Habit Formation, Interpersonal Communications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    389 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing Innovative Ideas for Product Leaders

    Skills you'll gain: Innovation, Ideation, Entrepreneurship, Competitive Analysis, New Business Development, Market Analysis, Product Lifecycle Management, Market Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    234 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Retail Digital Supply Chain

    Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Supply Chain, Retail Store Operations, Analytics, Digital Analysis, Supply Chain Systems, Business Analytics, Business Technologies, Descriptive Analytics, Customer Demand Planning, Customer experience strategy (CX), Predictive Analytics, Consumer Behaviour, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    128 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Quantum Mechanics

    Skills you'll gain: Mechanics, Engineering Calculations, Mathematical Software, Mechanical Engineering, Numerical Analysis, Chemistry, Physics, Applied Mathematics, Mathematical Modeling, Differential Equations, Physical Science

    4.5
    Rating, 4.5 out of 5 stars
    ·
    747 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Council on Exercise

    Foundation for Health and Wellness Coaching

    Skills you'll gain: Health And Wellness Coaching, Patient-centered Care, Coaching, Health Promotion, Motivational Skills, Verbal Communication Skills, Behavior Management, Adaptability, Communication, Communication Strategies, Relationship Building

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Decentralized Applications (Dapps)

    Skills you'll gain: Blockchain, Test Driven Development (TDD), Development Testing, Test Script Development, Application Development, Application Design, Application Frameworks, Integrated Development Environments, Web Development Tools, Software Architecture, Web Applications, Development Environment, Frontend Integration, Application Deployment, Application Programming Interface (API), Software Development Tools, Interoperability, Command-Line Interface

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Marchés financiers

    Skills you'll gain: Investment Banking, Financial Market, Financial Regulations, Risk Management, Financial Regulation, Securities (Finance), Portfolio Risk, Finance, Governance, Financial Services, Portfolio Management, Capital Markets, Equities, Financial Trading, Securities Trading, Investments, Banking, Behavioral Economics, Underwriting, Insurance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 3 Months

1…505152…141

In summary, here are 10 of our most popular consumer behavior courses

  • Critical Thinking: A Brain-Based Guide for the ChatGPT Era: Deep Teaching Solutions
  • Pathway to Wellness: Mind, Movement & Nutrition: American Council on Exercise
  • Creativity Toolkit I: Changing Perspectives: University of Illinois Urbana-Champaign
  • Semiconductor Packaging: Arizona State University
  • Animal Welfare in the Clinic: The University of Edinburgh
  • Psicología del Aprendizaje: Universidad de Palermo
  • Developing Innovative Ideas for Product Leaders: University of Maryland, College Park
  • Retail Digital Supply Chain: University of Pennsylvania
  • Quantum Mechanics: University of Colorado Boulder
  • Foundation for Health and Wellness Coaching: American Council on Exercise

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok