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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free Trial
      Free Trial
      K

      Korea Advanced Institute of Science and Technology(KAIST)

      Electrodynamics

      Skills you'll gain: Electrical Engineering, Basic Electrical Systems, Electronic Components, Electrical Systems, Differential Equations, Physics, Engineering Analysis, Integral Calculus, Applied Mathematics, Advanced Mathematics, Scientific Visualization, Engineering Calculations, Calculus, Electronic Systems, Mechanics, Electronics, Energy and Utilities, Mathematical Modeling, Linear Algebra

      4.7
      Rating, 4.7 out of 5 stars
      ·
      949 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      Business English: Basics

      Skills you'll gain: Target Audience, Business Analysis, Business Communication, Communication Strategies, Analysis, English Language, Business Writing, Vocabulary, Verbal Communication Skills, Grammar

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • U

      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Skills you'll gain: Storytelling, User Experience Design, Content Creation, Storyboarding, Multimedia, Animation and Game Design, Augmented and Virtual Reality (AR/VR), Design Research, Creativity, Emerging Technologies, Qualitative Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      933 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Blockchain and Cryptocurrency Explained

      Skills you'll gain: Blockchain, Emerging Technologies, FinTech, Market Dynamics, Digital Assets, Cryptography, Technical Analysis, Business Solutions, Business Analysis, Payment Systems, Algorithms, Distributed Computing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      937 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Design Thinking

      Skills you'll gain: Brainstorming, Design Thinking, Innovation, Ideation, Creative Thinking, User Research, Human Centered Design, Creative Problem-Solving, Design Research, Open Mindset, Stakeholder Management, Project Scoping, User Experience Design, Persona Development, Project Planning, Process Mapping, Value Engineering, Product Development, Growth Mindedness, Visionary

      4.6
      Rating, 4.6 out of 5 stars
      ·
      217 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Rochester

      Introduction to Self-Determination Theory: An approach to motivation, development and wellness

      Skills you'll gain: Self-Motivation, Self-Awareness, Motivational Skills, Social Sciences, Mindfulness, Personal Development, Learning Theory, Culture, Economics, Policy, and Social Studies, Human Development, Psychology, Employee Engagement, Cultural Diversity, School Psychology, Goal Setting, Coaching, Psychotherapy, Relationship Building

      4.8
      Rating, 4.8 out of 5 stars
      ·
      511 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Sports Performance Analytics

      Skills you'll gain: Forecasting, Statistical Methods, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Correlation Analysis, Predictive Analytics, Predictive Modeling, Matplotlib, Applied Machine Learning, Kinesiology, Injury Prevention, Statistical Machine Learning, Analytics, Data Analysis, Statistical Analysis, Probability & Statistics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      257 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Scrum Master Certification: Scrum Methodologies

      Skills you'll gain: User Story, Backlogs, Sprint Planning, Risk Management, Agile Methodology, Management Reporting, Agile Project Management, Performance Reporting, Business Reporting, Prioritization, Project Estimation, Team Oriented, Estimation, Project Performance, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      907 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Deep Learning with Keras and Tensorflow

      Skills you'll gain: Keras (Neural Network Library), Reinforcement Learning, Unsupervised Learning, Deep Learning, Tensorflow, Generative AI, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Image Analysis, Time Series Analysis and Forecasting, Natural Language Processing, Performance Tuning

      4.4
      Rating, 4.4 out of 5 stars
      ·
      947 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Excellence

      Skills you'll gain: Logistics, Logistics Management, Supply Chain Management, Manufacturing Operations, Strategic Sourcing, Operations Management, Financial Statement Analysis, Warehouse Management, Forecasting, Supply Chain Planning, Business Operations, Materials Management, Supply Chain, Inventory Management System, Transportation Management, Procurement, Supply Chain Systems, Financial Analysis, Cash Flows, Business Metrics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      526 reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy Capstone Project

      Skills you'll gain: Market Research, Market Analysis, Peer Review, Marketing Planning, Marketing Management, Strategic Marketing, Customer Analysis, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Plan Execution, Target Market, Competitive Analysis, Product Marketing, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain Revolution in Financial Services

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Plan Execution, Business Strategy, Strategic Decision-Making, Governance, Feasibility Studies, Financial Services, Financial Regulation, Ledgers (Accounting), Work Breakdown Structure, Project Implementation, Business Modeling, Market Opportunities, Banking Services, Financial Systems, Cryptography, Design, Emerging Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Specialization · 3 - 6 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…505152…309

    In summary, here are 10 of our most popular market research courses

    • Electrodynamics: Korea Advanced Institute of Science and Technology(KAIST)
    • Business English: Basics: The Hong Kong University of Science and Technology
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • Blockchain and Cryptocurrency Explained: University of Michigan
    • Design Thinking: University of Virginia
    • Introduction to Self-Determination Theory: An approach to motivation, development and wellness: University of Rochester
    • Sports Performance Analytics: University of Michigan
    • Scrum Master Certification: Scrum Methodologies: LearnQuest
    • Deep Learning with Keras and Tensorflow: IBM
    • Supply Chain Excellence: Rutgers the State University of New Jersey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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