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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • U

      University of Pennsylvania

      Introducción al Marketing

      Skills you'll gain: Branding, Brand Strategy, Strategic Marketing, Marketing, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Customer experience strategy (CX), Market Dynamics, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      269 reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IE Business School

      El plan de marketing

      Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Business Planning, Marketing, Marketing Management, Customer Retention, Brand Strategy, Product Strategy, Customer Acquisition Management, Market Analysis, Customer Analysis, Competitive Analysis, Budgeting, Business Metrics, Analysis, Communication Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      153 reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Management, Market Share, Benchmarking, Transportation, Supply Chain, and Logistics, Customer experience improvement, Analytics, Financial Analysis, Inventory Management System, Data Analysis, Cost Estimation, Data-Driven Decision-Making, Cost Reduction

      4.7
      Rating, 4.7 out of 5 stars
      ·
      805 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Fundamentals of Business Analysis

      Skills you'll gain: Business Analysis, Scope Management, Business Requirements, Stakeholder Management, Change Management, Systems Analysis, Business Process, Quality Management, Project Management, Solution Delivery, Needs Assessment

      4.5
      Rating, 4.5 out of 5 stars
      ·
      81 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Gestión de redes sociales

      Skills you'll gain: Social Media Management, Social Media Content, Content Creation, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Instagram, Content Management, Social Media Strategy, Drive Engagement, Facebook, Brand Management, Brand Awareness, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      667 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      The Foundations of Cybersecurity

      Skills you'll gain: Vulnerability Management, Cybersecurity, Cyber Attacks, Cyber Security Policies, Security Management, Vulnerability Assessments, Cyber Security Strategy, Network Security, Threat Management, Threat Detection, Security Controls, Cyber Governance, Firewall, Virtual Private Networks (VPN), Intrusion Detection and Prevention, Continuous Improvement Process

      4.8
      Rating, 4.8 out of 5 stars
      ·
      690 reviews

      Beginner · Course · 1 - 3 Months

    • B

      Banco Interamericano de Desarrollo

      Emprendimientos creativos

      Skills you'll gain: Entrepreneurship, Design Thinking, Innovation, New Business Development, Financial Management, Business Planning, Lean Methodologies, Creativity, Business Strategy, Fundraising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      439 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      V

      Vanderbilt University

      Leading Innovation in Arts and Culture

      Skills you'll gain: Innovation, Leadership, Organizational Structure, Organizational Strategy, Culture Transformation, Creative Thinking, Organizational Change, Risk Management, Business Strategies, Complex Problem Solving, Technology Solutions, Market Dynamics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      68 reviews

      Mixed · Course · 1 - 3 Months

    • W

      West Virginia University

      Account Management & Sales Force Design

      Skills you'll gain: Sales Management, Sales Strategy, Account Management, Sales, Sales Process, Inside Sales, General Sales Practices, Selling Techniques, Business Strategy, Outside Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      281 reviews

      Mixed · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      L'avenir de la décision : connaître et agir en complexité

      Skills you'll gain: Socioeconomics, Complex Problem Solving, Organizational Change, Organizational Strategy, Economics, Policy, and Social Studies, Systems Thinking, International Relations, Strategic Decision-Making, Education and Training, Global Marketing, Decision Making, Forecasting, Sociology, Analysis, Psychology, Digital Transformation, Innovation, Technology Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      382 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Michigan

      Industrial Internet of Things (IIoT)

      Skills you'll gain: Internet Of Things, Manufacturing Operations, Digital Transformation, Technology Solutions, Business Technologies, Business Transformation, Cloud Computing, Automation, Operational Efficiency, Emerging Technologies, System Implementation, Technology Strategies, Real Time Data, Value Propositions, Data-Driven Decision-Making, Cybersecurity, Scalability

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      188 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Esports

      Skills you'll gain: Peer Review, Video Game Development, Professional Development, Contract Negotiation, Media and Communications, Branding, Organizational Structure, Organizational Strategy, Game Design, Recruitment, Journalism, Fundraising, Competitive Analysis, Brand Strategy, Contract Management, Live Streaming, Higher Education, Workforce Planning, Event Planning, Strategic Thinking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      260 reviews

      Beginner · Specialization · 1 - 3 Months

    Pricing Strategy learners also search

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    1…505152…215

    In summary, here are 10 of our most popular pricing strategy courses

    • Introducción al Marketing: University of Pennsylvania
    • El plan de marketing: IE Business School
    • Supply Chain Analytics: Rutgers the State University of New Jersey
    • Fundamentals of Business Analysis : Starweaver
    • Gestión de redes sociales: Meta
    • The Foundations of Cybersecurity: Kennesaw State University
    • Emprendimientos creativos: Banco Interamericano de Desarrollo
    • Leading Innovation in Arts and Culture: Vanderbilt University
    • Account Management & Sales Force Design: West Virginia University
    • L'avenir de la décision : connaître et agir en complexité: ESSEC Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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