Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Big Data, Model Training, Applied Machine Learning, Google Cloud Platform, Data Analysis, Machine Learning Methods, Query Languages, Machine Learning Software
Beginner · Course · 1 - 4 Weeks
University of North Texas
Skills you'll gain: Operations Management, Model Evaluation, Arbitration, Leadership Studies, Compensation Strategy, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Statistical Visualization, Global Marketing, Design Thinking, Public Policies, Probability & Statistics, Cultural Diversity, Digital Media Strategy, Economics, Policy, and Social Studies, Music History, Sociology
Earn a degree
Degree · 1 - 4 Years

Coursera
Skills you'll gain: End User Training and Support, Product Support, Technical Support, Technical Documentation, Collaborative Software, Self Service Technologies, Software Documentation, Product Knowledge, Technical Communication, Scalability, Information Management, Product Development, Search Engine Optimization
Intermediate · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Credit offered
Graduate Certificate · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Statistical Reporting, Plot (Graphics), Logistic Regression, Data Visualization, Graphing, Dimensionality Reduction, Data Mining, Analytics, Predictive Analytics, Big Data, Data Analysis, Statistical Modeling, R (Software), Data Visualization Software, Predictive Modeling, Data Modeling, Data-Driven Decision-Making
Credit offered
Mastertrack · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Epidemiology, Diagnostic Tests, Descriptive Analytics, Business Analytics, Social Determinants Of Health, Health Disparities, Public Health and Disease Prevention, Public Key Infrastructure, Biostatistics, Gerontology, Health Policy, Healthcare Ethics, Digital Transformation, Team Leadership, Occupational Health, Telehealth, Public Health, Object Oriented Programming (OOP), Policy Analysis, Health Systems
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Design Thinking, Active Listening, Innovation, Organizational Structure, Creativity, Strategic Thinking, Organizational Strategy, Creative Thinking, Talent Management, Business Strategy, Self-Awareness, Entrepreneurship, Corporate Strategy, Consumer Behaviour, Organizational Effectiveness, Strategic Decision-Making, Leadership Development, User Research, Leadership, Ideation
University Certificate · 6 - 12 Months

University of Huddersfield
Skills you'll gain: Integrated Marketing Communications, Research Methodologies, Strategic Decision-Making, Scope Management, Negotiation, Leadership Studies, Stakeholder Management, Earned Value Management, Intercultural Competence, Organizational Leadership, Research Design, Project Controls, Project Schedules, Research, Cost Management, Project Management, Data Analysis, Risk Management, Project Scoping, Institutional Review Board (IRB)
Earn a degree
Degree · 1 - 4 Years
O.P. Jindal Global University
Skills you'll gain: Diplomacy, Surveys, Intelligence Collection and Analysis, Survey Creation, Risk Mitigation, Quantitative Research, R (Software), Environmental Laws, Political Sciences, Economic Development, International Relations, Cybersecurity, Conflict Management, Climate Change Adaptation, Socioeconomics, Policy Analysis, Research, and Development, Public Safety and National Security, Social Studies, Ancient History, Security Strategy
Earn a degree
Degree · 1 - 4 Years

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Agile Methodology, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand
Earn a degree
Degree · 1 - 4 Years
University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, UI/UX Research, UI/UX Strategy, Data Preprocessing, Control Systems, Embedded Software, Internet Of Things, Machine Controls, User Interface (UI), Engineering, Scientific, and Technical Instruments, Embedded Systems
Credit offered
Graduate Certificate · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Deep Learning, Reinforcement Learning, Data Storytelling, Computer Vision, Natural Language Processing, Time Series Analysis and Forecasting, Predictive Modeling, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Logistic Regression, Financial Modeling, Environmental Management Systems, Data-Driven Decision-Making, Descriptive Analytics, Simulations, Presentations
Earn a degree
Degree · 1 - 4 Years