• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Prompt Engineering For New Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Context Engineering, Token Optimization, Data Ethics, Fine-tuning, Large Language Modeling

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    No-Code AI Foundations for Business Professionals

    Skills you'll gain: AI Enablement, No-Code Development, Business Transformation, Digital Transformation, Business Leadership, Solution Design, Organizational Change, Change Management, Data Storytelling, Business Priorities, Business Analysis, Business Communication, Influencing, Technical Communication, Automation, Communication, Stakeholder Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    Logical Operations

    Microsoft PowerPoint for Office 365: Part 1

    Skills you'll gain: Microsoft PowerPoint, Presentations, Editing, Microsoft 365, Multimedia, Graphic and Visual Design, Graphics Software, Productivity Software, Data Visualization, User Interface (UI)

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Uncover Market Insights: Research Essentials

    Skills you'll gain: Market Research, Business Research, Research Reports, Market Analysis, Business Requirements, Market Share, Marketing, Business Analysis, Project Scoping, Requirements Elicitation, Project Documentation, Business Priorities, Stakeholder Engagement, Market Trend, Data Capture, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Build Creative Concepts for Real Projects

    Skills you'll gain: AI powered creativity, Visual Storytelling, Ideation, Adobe Firefly, Target Audience, Creative Problem-Solving, Conceptual Design, Creative Thinking, Brainstorming, Creativity, Communication, Design Thinking, Visual Design, Entrepreneurship, Value Propositions, Generative AI, Prototyping, Problem Solving, Adobe Creative Cloud, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Cultivating Executive Presence

    Skills you'll gain: Executive Presence, Influencing, Oral Expression, Composure, Non-Verbal Communication, Verbal Communication Skills, Business Communication, Persuasive Communication, Communication, Discussion Facilitation, Leadership, Stakeholder Communications, Public Speaking, Business Leadership, Professionalism, Adaptability, Professional Development, Personal Attributes, Growth Mindedness, Constructive Feedback

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Unlock GA4 Insights

    Skills you'll gain: Google Analytics, Marketing Analytics, Marketing Budgets, Marketing Effectiveness, Web Analytics, Data-Driven Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Campaign Management, Financial Analysis, Event Monitoring, Data Analysis, Performance Analysis, Budget Management, Budgeting, Decision Making, Report Writing, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Measures of Correlation and Contingency

    Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Statistical Analysis, Statistical Methods, Probability & Statistics, Analysis, Data Analysis, Statistics, Descriptive Statistics, Data Literacy

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Engajamento, Conversão e o Consumidor

    Skills you'll gain: Conversion Funnel Analysis, Sales Strategy, Data-Driven Marketing, Marketing Strategies, Data Visualization Software, Customer Engagement, Consumer Behaviour, Regression Analysis, Target Market, Decision Tree Learning, Decision Making, Journey Mapping, Logistic Regression, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Project Management in Basecamp: Make a project plan

    Skills you'll gain: Project Management Software, Project Coordination, Project Schedules, Project Management, Agile Project Management, Document Management, File Management, Collaborative Software, Waterfall Methodology, Backlogs, Resource Management, Kanban Principles, Prioritization, Internal Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Generative AI Essentials for Customer Service

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI Agents, Prompt Engineering Tools, Generative AI, ChatGPT, Self Service Technologies, Customer Service, AI Personalization, Content Performance Analysis, Customer Support, Customer Communications Management, Customer Inquiries, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, AI Integrations, Customer Relationship Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Quantitativos

    Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality, Sample Size Determination

    Beginner · Course · 1 - 4 Weeks

1…505506507…591

In summary, here are 10 of our most popular social media marketing courses

  • Prompt Engineering For New Professionals: Alex Genadinik
  • No-Code AI Foundations for Business Professionals: LearnQuest
  • Microsoft PowerPoint for Office 365: Part 1: Logical Operations
  • Uncover Market Insights: Research Essentials: Coursera
  • Build Creative Concepts for Real Projects: Adobe
  • Cultivating Executive Presence: Creo Incubator
  • Unlock GA4 Insights: Coursera
  • Measures of Correlation and Contingency: American Psychological Association
  • Engajamento, Conversão e o Consumidor: Fundação Instituto de Administração
  • Project Management in Basecamp: Make a project plan: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok