• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Consumer Behavior

Consumer Behavior Courses Online

Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Consumer Behavior Course Catalog

  • Status: Preview
    Preview
    N

    Northeastern University

    Introduction to Service Innovation and Management

    Skills you'll gain: Process Improvement, Data-Driven Decision-Making, Service Improvement, Service Design, Health Systems, Process Design, Business Process Improvement, Patient Flow, Operations Management, Organizational Change, Health Care, Innovation, Change Management, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Key Concepts in Organizational DE&I

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Intercultural Competence, Workplace inclusivity, Cultural Diversity, Organizational Change, Human Resource Policies, Business Ethics, Organizational Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    70 reviews

    Intermediate · Course · 1 - 3 Months

  • I

    IE Business School

    Critical Perspectives on Management

    Skills you'll gain: Innovation, Business Management, Employee Performance Management, Performance Management, Leadership and Management, Industrial and Organizational Psychology, Business, Capital Budgeting, Governance, Case Studies, Organizational Effectiveness, Corporate Strategy, Business Leadership, Decision Making, Behavioral Economics, Ancient History, Organizational Structure, Business Strategy, Social Studies, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    312 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    What Are the 4 A’s of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Brand Marketing, Responsible AI, Brand Management, Prompt Engineering, Analytics, AI Personalization, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Operations Excellence

    Skills you'll gain: Supply Chain Management, Manufacturing Operations, Operations Management, Business Operations, Inventory Management System, Operational Efficiency, Logistics, Internal Communications, Analysis, Working Capital, Process Improvement, Financial Analysis, Lean Six Sigma, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Santa Cruz

    Ecosystems of California

    Skills you'll gain: Environmental Science, Natural Resource Management, Laboratory Reports, Environment and Resource Management, Environmental Monitoring, Data Collection, Environment, Scientific Methods, Land Management, Biology, Hydrology, Water Resource Management, Climate Change Adaptation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    ¿Cómo viajamos por la ciudad? Asignación y equilibrio en redes de transporte.

    Skills you'll gain: Transportation Operations, Network Routing, Supply And Demand, Network Analysis, Operations Research, Network Model, Mathematical Modeling, Capacity Management, Behavioral Economics, Game Theory, Economics, Algorithms, Applied Mathematics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Logistics Excellence

    Skills you'll gain: Logistics, Logistics Management, Warehouse Management, Supply Chain Management, Supply Chain, Transportation Management, Supply Chain Systems, Inventory and Warehousing, Order Fulfillment, Relationship Management, Supplier Relationship Management, Cash Flows, Complex Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    63 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Eindhoven University of Technology

    MaaS: Adoption and Use

    Skills you'll gain: Case Studies, Service Design, Transportation Operations, Feasibility Studies, Sustainable Development, Systems Thinking, Data Collection, Customer Analysis, Surveys, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Computing

    Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Graph Theory, Collaborative Software, Machine Learning, Applied Machine Learning, Social Sciences, Statistical Analysis, Amazon Web Services, R Programming, Tensorflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Sociology, Data Collection, LLM Application, Behavioral Economics, Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Introduction to Psychology

    Skills you'll gain: Research, Psychology, Mental Health Diseases and Disorders, Scientific Methods, Human Learning, Human Development, Learning Theory, Culture, Biology, Ethical Standards And Conduct, Case Studies, Statistical Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

Consumer Behavior learners also search

Industrial
Product Design
Industrial Design
Industrial Engineering
Machine Design
Innovation
Service Design
CAD
1…515253…85

In summary, here are 10 of our most popular consumer behavior courses

  • Introduction to Service Innovation and Management: Northeastern University
  • Key Concepts in Organizational DE&I: Rice University
  • Critical Perspectives on Management: IE Business School
  • What Are the 4 A’s of Marketing - Jagdish Sheth: Kennesaw State University
  • GenAI for Digital Marketing Specialists: Coursera Instructor Network
  • Operations Excellence: Rutgers the State University of New Jersey
  • Ecosystems of California: University of California, Santa Cruz
  • ¿Cómo viajamos por la ciudad? Asignación y equilibrio en redes de transporte.: Pontificia Universidad Católica de Chile
  • Logistics Excellence: Rutgers the State University of New Jersey
  • MaaS: Adoption and Use : Eindhoven University of Technology

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok