• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      UiPath

      Robotic Process Automation (RPA)

      Skills you'll gain: Robotic Process Automation, Web Scraping, Data Manipulation, User Interface (UI), Test Automation, Automation, UI Components, Business Process Automation, Human Computer Interaction, Email Marketing, Excel Macros, Data Transformation, Data Processing, Microsoft Excel, Application Deployment, Data Import/Export, Workflow Management, Integrated Development Environments, Scripting, Software Development Tools

      4.7
      Rating, 4.7 out of 5 stars
      ·
      492 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Strategic Sales Management

      Skills you'll gain: Sales Management, Sales Strategy, Sales Process, Customer Engagement, Sales Territory Management, Sales Training, Sales Presentation, Sales, Business Planning, Selling Techniques, Competitive Analysis, Account Strategy, Competitive Intelligence, Market Intelligence, Marketing, Sales Enablement, Solution Selling, Plan Execution, Business Analysis, B2B Sales

      4.6
      Rating, 4.6 out of 5 stars
      ·
      507 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Managing Machine Learning Projects with Google Cloud

      Skills you'll gain: Innovation, Feasibility Studies, Data Ethics, Google Cloud Platform, Applied Machine Learning, Big Data, Data Strategy, Machine Learning, Data Governance, Business Ethics, Business Leadership, Strategic Leadership, Business Management, Project Management Institute (PMI) Methodology, Computer Vision, Artificial Intelligence and Machine Learning (AI/ML)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Managing Cybersecurity

      Skills you'll gain: Incident Response, Cybersecurity, Network Security, Contingency Planning, Vulnerability Management, Cyber Security Policies, Cyber Governance, Computer Security Incident Management, Security Management, Governance Risk Management and Compliance, Crisis Management, Disaster Recovery, Business Continuity, Cyber Security Strategy, Cyber Risk, Firewall, Network Protocols, Vulnerability Assessments, Risk Management, TCP/IP

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      Universiteit Leiden

      International Law In Action: Investigating and Prosecuting International Crimes

      Skills you'll gain: Court Systems, Criminal Investigation and Forensics, International Relations, Child Welfare, Legal Proceedings, Social Justice, Litigation and Civil Justice, Policty Analysis, Research, and Development, Legal Strategy, Case Law

      4.8
      Rating, 4.8 out of 5 stars
      ·
      714 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Principles of UX/UI Design

      Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Research, UI/UX Research, Usability Testing, User Experience Design, Interaction Design, Usability, User Interface (UI) Design, Design Research, User Centered Design, Persona (User Experience), Figma (Design Software), Web Design, Wireframing, Design Thinking, Prototyping, Design Elements And Principles, Front-End Web Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google Cloud

      Generative AI Leader

      Skills you'll gain: Prompt Engineering, Generative AI Agents, Generative AI, Google Cloud Platform, Google Workspace, Unstructured Data, Large Language Modeling, Digital Transformation, Cloud Platforms, Cloud-Based Integration, Machine Learning, AI Personalization, Cloud Infrastructure, Business Software, Technology Strategies, Organizational Strategy, Productivity Software, Cloud Computing, Artificial Intelligence, Collaboration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      158 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      FinTech: Finance Industry Transformation and Regulation

      Skills you'll gain: FinTech, Financial Regulation, Governance Risk Management and Compliance, Regulatory Compliance, Compliance Management, Financial Regulations, Disaster Recovery, Business Continuity Planning, Bank Regulations, Risk Analysis, Financial Controls, Business Risk Management, Information Technology, Financial Industry Regulatory Authorities, Financial Services, Banking, Commercial Banking, Emerging Technologies, Innovation, Blockchain

      4.7
      Rating, 4.7 out of 5 stars
      ·
      903 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      T

      The University of Tokyo

      Welcome to Game Theory

      Skills you'll gain: Game Theory, Social Sciences, Economics, Behavioral Economics, Socioeconomics, Strategic Decision-Making, Systems Thinking, Decision Making, Strategic Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Omnichannel Retail Strategy

      Skills you'll gain: Employee Retention, Human Capital, Supply Chain, Compensation Management, Supply Chain Management, Digital Transformation, Talent Management, Human Resources Management and Planning, Organizational Strategy, Employee Training, Employee Engagement, Supply Chain Planning, E-Commerce, Marketing Strategies, Competitive Analysis, Consumer Behaviour, Business-To-Consumer, Branding, Analytics, Performance Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      393 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Inglés Empresarial

      Skills you'll gain: Meeting Facilitation, Marketing Design, Sales Presentations, Negotiation, Graphic Design, Business Correspondence, Business Ethics, English Language, Data Visualization, Brainstorming, Data Storytelling, Business Communication, Advertising, Persuasive Communication, Active Listening, New Product Development, Business Planning, Cross-Functional Collaboration, Marketing, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Communication Planning, Marketing Collateral, Crisis Management, Corporate Communications, Storytelling, Communication Strategies, Branding, Corporate Sustainability, Business Ethics, Media Strategy, Stakeholder Communications, Influencing, Social Media, Writing, Professional Networking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      696 reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…535455…309

    In summary, here are 10 of our most popular marketing strategy courses

    • Robotic Process Automation (RPA): UiPath
    • Strategic Sales Management: Fundação Instituto de Administração
    • Managing Machine Learning Projects with Google Cloud: Google Cloud
    • Managing Cybersecurity: Kennesaw State University
    • International Law In Action: Investigating and Prosecuting International Crimes: Universiteit Leiden
    • Principles of UX/UI Design: Meta
    • Generative AI Leader: Google Cloud
    • FinTech: Finance Industry Transformation and Regulation: The Hong Kong University of Science and Technology
    • Welcome to Game Theory: The University of Tokyo
    • Omnichannel Retail Strategy: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok