Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, LLM Application, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Anthropic Claude, Expense Management, Creative Thinking, Productivity Software, Communication, Planning, Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, Program Management, Risk Management, Stakeholder Engagement, Project Management Institute (PMI) Methodology, Stakeholder Analysis, Strategic Decision-Making, Business Risk Management, Stakeholder Management, Strategic Planning, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Governance, Machine Learning
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Product Management, Go To Market Strategy, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, UI/UX Strategy, Product Roadmaps, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Marketing Analytics, Product Testing, Sprint Planning, A/B Testing, Driving engagement, Agile Methodology, Stakeholder Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Generative AI, Earned Media, Web Content, Prompt Engineering, Keyword Research, AI Personalization, Search Engine Optimization, Shared Media, Content Creation, Content Strategy, Content Marketing, Public Relations, Owned Media, ChatGPT, Copywriting, No-Code Development
Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Drive Engagement
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, Customer Relationship Management, Marketing Analytics, Business Strategy, Change Management, Competitive Intelligence, Responsible AI, Generative AI, Information Privacy, Digital Transformation, Artificial Intelligence, Business Ethics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Cloud Development, Customer Service, Cloud Management, Dashboard, Cloud Services, Encryption, Business Strategy
Beginner · Course · 3 - 6 Months

Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Data Visualization Software, Database Design, Shiny (R Package), Dashboard, Data Wrangling, Exploratory Data Analysis, Relational Databases, Big Data, Microsoft Excel, IBM Cognos Analytics, Ggplot2, Data Analysis, Analytical Skills, Excel Formulas, Data Manipulation, Web Scraping
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Universidad de Palermo
Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Branding, Cost Management, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Strategic Marketing, Budgeting, Cash Flows, Business Leadership, Organizational Strategy, Market Dynamics, Decision Making, Economics
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Business Strategy, Keyword Research, Digital Marketing, Organizational Leadership, Online Advertising, Search Engine Optimization, Business Planning, Content Marketing, Accountability, Cash Flow Forecasting, Business Management, Leadership and Management, Management Training And Development, Social Media Strategy, Social Media, Team Leadership, Strategic Planning, Banking, Storytelling
Beginner · Specialization · 1 - 3 Months

IE Business School
Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)
Beginner · Course · 1 - 4 Weeks