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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Content Performance Analysis, Web Analytics and SEO, Strategic Marketing, Data-Driven Marketing, Conversion Funnel Analysis, Online Advertising, Performance Metric, Personalized Campaigns, Sales, Decision Making, Automation

    4.6
    Rating, 4.6 out of 5 stars
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    17 reviews

    Beginner · Course · 1 - 4 Weeks

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    John Wiley & Sons

    Marketing with AI for Dummies

    Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Data-Driven Marketing, Marketing Automation, MarTech, Marketing Operations, Marketing, Personalized Campaigns, Marketing Strategies, Marketing Analytics, Marketing Effectiveness, Generative AI, Marketing Planning, Machine Learning, Artificial Intelligence, Performance marketing, Customer Engagement, Data Analysis, Web Analytics and SEO

    Beginner · Course · 3 - 6 Months

  • Status: New
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    Coursera

    Advanced Marketing & Strategic Communication Mastery

    Skills you'll gain: A/B Testing, Behavioral Economics, Content Performance Analysis, Data-Driven Marketing, Marketing Communications, Strategic Communication, Web Analytics, Digital Analysis, Cross-Functional Collaboration, Marketing Analytics, Google Analytics, HubSpot CRM, Data Storytelling, Marketing Effectiveness, Content Optimization, Campaign Management, Data-Driven Decision-Making, Digital Marketing Tools, Storytelling, Copywriting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Automation Anywhere

    Implementing RPA with Cognitive Automation and Analytics

    Skills you'll gain: Robotic Process Automation, Business Process Automation, Control Panels, Automation, Test Automation, Process Design, User Provisioning, Return On Investment, Role-Based Access Control (RBAC), Dashboard, Unstructured Data, User Accounts, Project Design, Feasibility Studies, Analytics, Extensible Languages and XML, Decision Intelligence, Artificial Intelligence, Operational Analysis, Extensible Markup Language (XML)

    4.5
    Rating, 4.5 out of 5 stars
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    625 reviews

    Beginner · Specialization · 3 - 6 Months

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    Skillshare

    Strategic SEO for Digital Marketing Success

    Skills you'll gain: Content Optimization, Web Analytics and SEO, Search Engine Marketing, Writing and Editing, Driving engagement, Social Media Marketing, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Prioritization

    4.6
    Rating, 4.6 out of 5 stars
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    16 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Craft Omni-Channel Marketing Plans

    Skills you'll gain: Data-Driven Marketing, Marketing Planning, Campaign Planning, Performance Measurement, Customer Retention, Integrated Marketing Communications, Digital Marketing Campaigns, Performance Analysis, Analysis, Customer Insights, Brand Management, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    LearnKartS

    Linkedin Ads Course : Master B2B Lead Generation

    Skills you'll gain: Promotions and Campaigns, Campaign Planning, Online Advertising, Pay Per Click Advertising, Performance marketing, Conversion Funnel Analysis, Social Media Marketing, Billing Systems, Event Marketing, Social Media Strategy, Customer Engagement, Customer Insights

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Data Analytics Foundations for Accountancy II

    Skills you'll gain: Anomaly Detection, Feature Engineering, Data Ethics, Machine Learning Algorithms, Machine Learning Methods, Classification Algorithms, Responsible AI, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Supervised Learning, Unsupervised Learning, Scikit Learn (Machine Learning Library), Model Evaluation, Model Training, Machine Learning Software, Decision Tree Learning, Model Optimization, Regression Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    EDUCBA

    Hadoop Big Data Analytics & Projects Mastery

    Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Database Design, Social Media Analytics, Extensible Markup Language (XML), Database Management, JSON, Data Processing, Distributed Computing, Data Analysis, Analytics, Scalability, Extensible Languages and XML, Data Pipelines, Query Languages, Data Cleansing, Data Integration, Dataflow, People Analytics

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Skillshare

    SEO Copywriting for Digital Marketing Success

    Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Content Optimization, Web Content, Web Analytics and SEO, Search Engine Marketing, Blogs, Writing and Editing, Writing, Content Marketing, Editing, Driving engagement

    4.6
    Rating, 4.6 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
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    Coursera

    Alteryx Mastery: Data Analytics & Workflow Automation

    Skills you'll gain: Data Import/Export, Alteryx, No-Code Development, Data Visualization, Data Presentation, Business Analytics, Data Governance, Workflow Management, Analytics, Operational Efficiency, Interactive Data Visualization, Enterprise Application Management, Business Reporting, Data Wrangling, Data Cleansing, Data Management, Data Manipulation, Data Analysis Software, Data Transformation, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    Coursera

    Organize, Evaluate & Learn Marketing Campaigns

    Skills you'll gain: Sprint Retrospectives, Timelines, Project Schedules, Workflow Management, Campaign Management, Project Management, Project Management Software, Marketing Effectiveness, Organizational Skills, Digital Marketing Campaigns, Sprint Planning, Process Management, Project Planning, Agile Methodology, Process Improvement, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
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