• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering for Educators

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, Creative Problem-Solving, Generative AI, Expense Reports, AI Enablement, AI Personalization, Image Analysis, Artificial Intelligence, Innovation, Brainstorming, Large Language Modeling, Game Design, Expense Management, Organizational Skills, Computer Vision

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidades Anáhuac

    Turismo sostenible: Principios básicos

    Skills you'll gain: Sustainable Development, Hospitality, Social Impact, Corporate Sustainability, Economic Development, Environment and Resource Management, Culture, Organizational Change, Innovation, World History, Stakeholder Engagement, Data Collection

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Democracia y decisiones públicas. Introducción al análisis de políticas públicas

    Skills you'll gain: Policy Analysis, Policy Development, Political Sciences, Public Policies, Program Evaluation, Public Administration, Economics, Policy, and Social Studies, Governance, Media and Communications, Social Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Council on Foreign Relations

    Global Affairs Explained: Twenty-First Century Challenges

    Skills you'll gain: Policy Development, International Relations, Policy Analysis, Public Health, Economic Development, Immigration Law, Sustainable Development, Climate Change Adaptation, Environmental Policy, Social Sciences, Climate Change Mitigation, Emerging Technologies, Technology Strategies, Cybersecurity, Artificial Intelligence

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    Sports and Society

    Skills you'll gain: Social Studies, Social Sciences, Anthropology, World History, Sociology, Cultural Diversity, Media and Communications, Economics, Political Sciences, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering for Law

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, Legal Technology, LLM Application, Productivity, OpenAI, AI Personalization, AI Enablement, Legal Strategy, Large Language Modeling, Artificial Intelligence, Legal Research, Data Ethics, Expense Management, Productivity Software, Creativity, Responsible AI, Verification And Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Stanford University

    Game Theory

    Skills you'll gain: Game Theory, Strategic Decision-Making, Mathematical Modeling, Graph Theory, Bayesian Statistics, Behavioral Economics, Probability, Economics, Problem Solving, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.9K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Western Australia

    Gender Equality

    Skills you'll gain: Diversity Awareness, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Social Justice, Disabilities, Sociology, Law, Regulation, and Compliance, Advocacy, Policty Analysis, Research, and Development, Public Policies, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    192 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Transversalización de género en la Educación Superior

    Skills you'll gain: Pedagogy, Curriculum Development, Cultural Diversity, Policy Development

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Sciences Po

    Politics and Economics of International Energy

    Skills you'll gain: Oil and Gas, Energy and Utilities, Climate Change Mitigation, International Relations, Environmental Issue, Electric Power Systems, Natural Resource Management, Environmental Policy, Economics, Political Sciences, Market Dynamics, Sustainable Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Genre : quels enjeux ? Violences, globalisation, biomédecine, sexualités.

    Skills you'll gain: Social Justice, Sociology, Social Sciences, Diversity Awareness, World History, Anthropology, Social Determinants Of Health, Culture, Cultural Diversity, Research, Political Sciences, Biomedical Technology, Research Methodologies, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    364 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Learning, Knowledge, and Human Development

    Skills you'll gain: Education Software and Technology, Education and Training, Child Development, School Psychology, Pedagogy, Human Development, Higher Education, Learning Theory, Psychology, Social Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    275 reviews

    Beginner · Course · 1 - 4 Weeks

1…555657…437

In summary, here are 10 of our most popular social media marketing courses

  • Prompt Engineering for Educators: Vanderbilt University
  • Turismo sostenible: Principios básicos: Universidades Anáhuac
  • Democracia y decisiones públicas. Introducción al análisis de políticas públicas: Universitat Autònoma de Barcelona
  • Global Affairs Explained: Twenty-First Century Challenges: Council on Foreign Relations
  • Sports and Society: Duke University
  • Prompt Engineering for Law: Vanderbilt University
  • Game Theory: Stanford University
  • Gender Equality: University of Western Australia
  • Transversalización de género en la Educación Superior: Universidad Nacional Autónoma de México
  • Politics and Economics of International Energy: Sciences Po

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok