• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Align Brand Strategy

    Skills you'll gain: Brand Strategy, Product Marketing, Branding, Brand Management, Value Propositions, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Corporate Communications, Content Strategy, Cross-Channel Marketing, Campaign Planning, Target Audience, Auditing, Audit Planning, Marketing Strategy and Techniques, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Cómo hacer una tesis

    Skills you'll gain: Science and Research, Writing, Research Design, Research Methodologies, Research, Experimentation, Scientific Methods, Data Collection, Research Reports, Writing and Editing, Case Studies, Academic Advising, Style Guides, Timelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Mathematics for Machine Learning: Multivariate Calculus

    Skills you'll gain: Regression Analysis, Calculus, Model Optimization, Mathematical Software, Machine Learning Methods, Numerical Analysis, Applied Mathematics, Applied Machine Learning, Linear Algebra, Artificial Neural Networks, Deep Learning, Mathematical Theory & Analysis, Derivatives

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Designing Information Architecture

    Skills you'll gain: Information Architecture, UI/UX Research, User Research, Content Management, UI/UX Strategy, Design Research, User Experience, Content Strategy, Experience Design, User Experience Design, Human Centered Design, User Centered Design, User Interface and User Experience (UI/UX) Design, Web Design, Persona (User Experience), Usability, Interaction Design, Product Design, Web Development, Web Applications

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Caltech

    The Evolving Universe

    Skills you'll gain: Physical Science, Physics, General Science and Research, Mechanics, Science and Research, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    841 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Positive Psychology: Martin E. P. Seligman’s Visionary Science

    Skills you'll gain: Positivity, Optimism, Resilience, Psychology, Persistence, Personal Development, Mental Health, School Psychology, Gerontology, Growth Mindedness, Creativity, Education and Training, Social Sciences, Relationship Building

    4.9
    Rating, 4.9 out of 5 stars
    ·
    6.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    Lund University

    AI, Business & the Future of Work

    Skills you'll gain: AI Product Strategy, AI Enablement, Organizational Strategy, Artificial Intelligence, Responsible AI, Business Transformation, Business Risk Management, AI literacy, Risk Analysis, AI Integrations, Automation, Thought Leadership, Data Ethics, Human Machine Interfaces

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Duke University

    Introduction to Machine Learning

    Skills you'll gain: PyTorch (Machine Learning Library), Logistic Regression, Machine Learning Methods, Transfer Learning, Reinforcement Learning, Convolutional Neural Networks, Deep Learning, Image Analysis, Applied Machine Learning, Model Training, Natural Language Processing, Machine Learning, Model Optimization, Artificial Neural Networks, Supervised Learning, Unsupervised Learning, Python Programming, Computer Vision, Medical Imaging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    English Composition I

    Skills you'll gain: Research, Persuasive Communication, Writing and Editing, English Language, Case Studies, Editing, Style Guides

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Pricing Strategy in Practice

    Skills you'll gain: Market Dynamics, Revenue Management, Strategic Marketing, Presentations, Consumer Behaviour, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Case Studies, Customer Insights, Market Share, Business Economics, B2B Sales

    4.7
    Rating, 4.7 out of 5 stars
    ·
    171 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Advanced Risk Management and Strategy

    Skills you'll gain: Portfolio Management, Investment Management, Credit Risk, Risk Modeling, Portfolio Risk, Financial Management, Risk Analysis, Financial Market, Strategic Thinking, Risk Management Framework, Analysis, Risk Management, Strategic Decision-Making, Financial Regulation, Complex Problem Solving, Problem Solving, Time Management, Design

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    M

    Madecraft

    15 Tips for Landing a Data Science Job

    Skills you'll gain: Professional Networking, Web Presence, Interviewing Skills, Strategic Sourcing, Data Science, Recruitment, Blogs, Relationship Building, Professional Development, Job Analysis, Gap Analysis, Rapport Building, Professionalism, Communication Strategies, Follow Through, Applicant Tracking Systems, Business Correspondence, Keyword Research, GitHub, Project Portfolio Management

    Beginner · Course · 1 - 3 Months

1…565758…443

In summary, here are 10 of our most popular market research courses

  • Align Brand Strategy: Coursera
  • Cómo hacer una tesis: Universidad Nacional Autónoma de México
  • Mathematics for Machine Learning: Multivariate Calculus: Imperial College London
  • Designing Information Architecture: Packt
  • The Evolving Universe: Caltech
  • Positive Psychology: Martin E. P. Seligman’s Visionary Science: University of Pennsylvania
  • AI, Business & the Future of Work: Lund University
  • Introduction to Machine Learning: Duke University
  • English Composition I: Duke University
  • Pricing Strategy in Practice: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok