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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
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    Coursera

    People Analytics with AI: Data-Driven HR Strategies

    Skills you'll gain: Stakeholder Management, Data Storytelling, People Analytics, Risk Mitigation, Workforce Planning, HR Tech, Consulting, Organizational Strategy, Persuasive Communication, Management Reporting, Communication, Data Visualization, Data Analysis, Talent Management, Strategic Thinking, Employee Engagement, Information Technology, Project Management, Empathy, Statistical Methods

    Advanced · Specialization · 3 - 6 Months

  • Status: New
    New
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    Coursera

    Organize, Evaluate & Learn Marketing Campaigns

    Skills you'll gain: Sprint Retrospectives, Timelines, Project Schedules, Workflow Management, Campaign Management, Project Management, Project Management Software, Marketing Effectiveness, Organizational Skills, Digital Marketing Campaigns, Sprint Planning, Process Management, Project Planning, Agile Methodology, Process Improvement, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Marketing en Redes Sociales Proyecto Final

    Skills you'll gain: Persona Development, Smart Goals, Target Audience, Social Media Campaigns, Target Market, Social Media Strategy, Content Performance Analysis, Social Media Marketing, Performance Measurement, Digital Media Strategy, Social Media, Social Media Management, Goal Setting, Content Scheduling, Social Media Content, Marketing Strategies, B2B Sales, Marketing Planning, Driving engagement, Strategic Marketing

    4.5
    Rating, 4.5 out of 5 stars
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    102 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Free
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    Coursera

    Organic Marketing: Facebook Groups For Small Businesses

    Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Target Market, Earned Media, Social Media Marketing, Social Media Content, Web Presence, Social Media, Business Marketing, Drive Engagement, Marketing, Online Advertising, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
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    759 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
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    B

    Birla Institute of Technology & Science, Pilani

    Introduction to Social Media Analytics

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Graph Theory, Network Analysis, Big Data, Network Model, Data Ethics, Applied Machine Learning, Responsible AI, Analytics, Data Mining, Machine Learning, Research, Deep Learning, Artificial Intelligence, Unsupervised Learning, Algorithms

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Management, Marketing Strategies, Marketing Planning, Advertising, Marketing, Product Marketing, Product Strategy, Sales Presentations, Decision Making, Case Studies, Brand Strategy

    4.9
    Rating, 4.9 out of 5 stars
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    28 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
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    Universidade de São Paulo

    Marketing e vendas B2B: Fechando novos negócios

    Skills you'll gain: Lead Generation, Sales Presentation, Selling Techniques, B2B Sales, Customer Analysis, General Sales Practices, Customer Insights, Sales Process, Sales Strategy, Sales, Customer Retention, Target Audience, Customer Success Management, Prospecting and Qualification, Marketing, Inside Sales, Marketing Strategies, Customer Relationship Building, Marketing Strategy and Techniques, Persona Development

    4.8
    Rating, 4.8 out of 5 stars
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    453 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Research, Market Analysis, Branding, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Cross-Channel Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Identify Buyer Segments with Data Analytics

    Skills you'll gain: Persona Development, Customer Analysis, Customer Insights, Pivot Tables And Charts, Data-Driven Marketing, Target Audience, Target Market, Marketing Analytics, Data-Driven Decision-Making, Market Research, Data Literacy, Data Analysis, Persona (User Experience), Data Synthesis, Statistical Reporting, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    HR Analytics Communication, Influence & Strategic Alignment

    Skills you'll gain: Data Storytelling, Stakeholder Engagement, Stakeholder Analysis, Stakeholder Management, People Analytics, Consultative Approaches, Constructive Feedback, Stakeholder Communications, Data Presentation, Overcoming Objections, Timelines, Project Planning, Organizational Change, Human Resource Strategy, Consulting, Matrix Management, Human Resources, Strategic Communication, Executive Presence, Change Management

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Data Management for Analytics Part 1

    Skills you'll gain: Database Design, Database Theory, Database Systems, Data Modeling, Database Management Systems, Metadata Management, Database Management, Databases, Database Administration, Data Management, Relational Databases, Database Architecture and Administration, Unified Modeling Language, Data Governance, Data Integrity, Data Quality, Data Mapping, Dependency Analysis

    Build toward a degree

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Mastering Power BI for Data Analytics & Storytelling

    Skills you'll gain: Relational Databases, Data Visualization, Data Modeling, Cloud Security, Databases, Database Management, Database Development, Inventory and Warehousing, Business Intelligence Software, Data Analysis Expressions (DAX), Cloud Management, Advanced Analytics, Cloud-Based Integration, Data Management, Performance Measurement, Data Governance, Microsoft Excel, Business Reporting, Cloud Storage, Spreadsheet Software

    4.5
    Rating, 4.5 out of 5 stars
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    38 reviews

    Intermediate · Specialization · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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