• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Ancient Philosophy: Plato & His Predecessors

    Skills you'll gain: Ancient History, Liberal Arts, Ethical Standards And Conduct, General Science and Research, European History, Mathematics and Mathematical Modeling, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Firm Level Economics: Consumer and Producer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Consumer Behaviour, Tax, Profit and Loss (P&L) Management, Sales Tax, Resource Allocation, Cost Management, Economics, Policy, and Social Studies, Production Management, Decision Making

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Build AI Agents & Secure API Integrations with n8n

    Skills you'll gain: Webhook Security, AI Integrations, Generative AI Agents, Application Programming Interface (API), AI Workflows, Agentic Workflows, API Design, Restful API, AI Orchestration, OpenAI API, Web Scraping, Prompt Engineering, Scripting Languages, No-Code Development, Google Gemini, Javascript, Automation, Authentications, Large Language Modeling, Cybersecurity

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    AI for Sales

    Skills you'll gain: Overcoming Objections, Sales Prospecting, Prospecting and Qualification, Sales Presentation, Sales, Sales Process, Closing (Sales), Cold Calling, Sales Operations, Outbound Calls, Anthropic Claude, Google Gemini, Microsoft Copilot, Negotiation, Generative AI, ChatGPT, Value Propositions, Research, Responsible AI, Communication

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Know Thyself - The Value and Limits of Self-Knowledge: The Examined Life

    Skills you'll gain: Self-Awareness, Independent Thinking, Liberal Arts, Personal Development, Psychology, Human Development, Research, Cultural Diversity, Meditation & Breathwork, Mindfulness, Ancient History

    4.7
    Rating, 4.7 out of 5 stars
    ·
    821 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Foundations of Marketing Analytics

    Skills you'll gain: Social Media Analytics, Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Descriptive Statistics, Data-Driven Marketing, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Social Media, Model Evaluation, Microsoft Excel, Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    535 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Human-Centered Design: an Introduction

    Skills you'll gain: Interaction Design, Usability, Human Centered Design, Mockups, Storyboarding, Design Strategies, Design Thinking, User Centered Design, Prototyping, Usability Testing, Design Research, User Research, UI/UX Research, Qualitative Research, Creativity, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.8K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Contemporary Issues in International HR Management

    Skills you'll gain: Human Resource Management, Human Resources, Human Resources Management and Planning, Human Capital, Human Resource Strategy, International Relations, Labor Law, Labor Compliance, Job Analysis, Labor Relations, Sustainable Systems, Employee Relations, Workforce Management, Corporate Sustainability, Law, Regulation, and Compliance, Policy Analysis, Research, and Development, Organizational Structure, Business Management, Resource Management, Business Communication

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Museum of Modern Art

    Seeing Through Photographs

    Skills you'll gain: Visual Storytelling, Media and Communications, Photo/Video Production and Technology, Storytelling, Liberal Arts, Aesthetics, Cultural Responsiveness, Journalism, Public History

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Tokyo

    From the Big Bang to Dark Energy

    Skills you'll gain: Physics, Physical Science, General Science and Research, Science and Research, Experimentation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Marketing Digital e E-Commerce

    Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Target Market, Search Engine Optimization, Social Media, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Customer Retention, Customer Relationship Management, Online Advertising, Digital Media Strategy, Email Automation, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, LLM Application, Responsible AI, ChatGPT, Generative AI, Plan Execution, Organizational Strategy, Strategic Leadership, AI Product Strategy, Market Research, Business Leadership, Trend Analysis, AI literacy, Real Time Data, Governance, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

1…585960…443

In summary, here are 10 of our most popular market research courses

  • Ancient Philosophy: Plato & His Predecessors: University of Pennsylvania
  • Firm Level Economics: Consumer and Producer Behavior: University of Illinois Urbana-Champaign
  • Build AI Agents & Secure API Integrations with n8n: LearnKartS
  • AI for Sales: SkillsBooster Academy
  • Know Thyself - The Value and Limits of Self-Knowledge: The Examined Life: The University of Edinburgh
  • Foundations of Marketing Analytics: Emory University
  • Human-Centered Design: an Introduction: University of California San Diego
  • Contemporary Issues in International HR Management: Sage Publications
  • Seeing Through Photographs: The Museum of Modern Art
  • From the Big Bang to Dark Energy: The University of Tokyo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok