Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Michigan
Skills you'll gain: Data Ethics, Policy Analysis, Case Studies, Political Sciences, Data Analysis, Responsible AI, Public Policies, Analytics, Model Evaluation, Data Presentation, Data-Driven Decision-Making, Ethical Standards And Conduct, R Programming, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Network Analysis, Text Mining, Data Visualization Software, Data Analysis, Analytics, Spatial Analysis, Unstructured Data, Statistical Programming, Data Manipulation, Geospatial Mapping, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Visualization, Surveys, Tidyverse (R Package), Data Analysis, Demography, Public Administration, Policy Analysis, Public Policies, R Programming, Statistical Programming, Data Transformation, Data Cleansing, Data Manipulation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Responsible AI, ChatGPT, HR Tech, Human Resources Management and Planning, Human Resources, Workforce Planning, Human Resource Strategy, LLM Application, AI Enablement, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Employee Engagement, Machine Learning, Recruitment, Employee Onboarding, Context Management
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Data Storytelling, Dashboard, Database Design, Data Visualization, Business Intelligence, IBM Cognos Analytics, Descriptive Statistics, Extract, Transform, Load, Data Visualization Software, Business Analytics, IBM DB2, Tableau Software, Star Schema, Relational Databases, Interactive Data Visualization, Regression Analysis, Forecasting, Database Management Systems, Pivot Tables And Charts, MySQL
Beginner · Professional Certificate · 3 - 6 Months

AI Business School
Skills you'll gain: Agentic Workflows, Agentic systems, AI Workflows, No-Code Development, Productivity, AI Enablement, Marketing Automation, Generative AI Agents, MarTech, AI Personalization, Digital Transformation, Marketing, Artificial Intelligence, Business Metrics, Automation, Business Technologies, Innovation
Intermediate · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Animations, Photo Editing, Marketing Design, Social Media Content, Graphic Design, Digital Design, Design Elements And Principles, Content Creation, Social Media Marketing, Social Media, Typography, Layout Design, Presentations, Marketing, Image Quality
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Deployment, Feature Engineering, PySpark, Large Language Modeling, Generative AI, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, PyTorch (Machine Learning Library), Big Data, Transfer Learning, Text Mining, Model Evaluation, Natural Language Processing, Unstructured Data, Machine Learning, Scalability, Unsupervised Learning, Supervised Learning
Mixed · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Campaign Management, Target Audience, Content Marketing, Marketing Materials, Drive Engagement, Marketing Communications, Marketing
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Competitive Analysis, Product Strategy, Product Management, Brand Awareness, Product Planning, Brand Loyalty, New Product Development, Design and Product, Market Analysis, Portfolio Management, Employee Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Marketing, Social Media Content, Marketing Budgets, Social Media, Marketing Materials, Organizational Skills, Graphic and Visual Design, Brand Awareness, Branding
Beginner · Guided Project · Less Than 2 Hours