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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Clinical Data Science

      Skills you'll gain: Tidyverse (R Package), Clinical Data Management, Extract, Transform, Load, Data Modeling, Clinical Research, R Programming, Data Manipulation, Predictive Modeling, Database Design, Google Cloud Platform, Intensive Care Unit, Data Ethics, Data Quality, Risk Modeling, Natural Language Processing, Health Informatics, Statistical Modeling, Bioinformatics, Text Mining, Data Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      470 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Amsterdam

      Media ethics & governance

      Skills you'll gain: Ethical Standards And Conduct, Media and Communications, Business Ethics, Research, Governance, Journalism, Data Ethics, Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      567 reviews

      Intermediate · Course · 1 - 4 Weeks

    • D

      Duke University

      Copyright for Educators & Librarians

      Skills you'll gain: Intellectual Property, Educational Materials, Law, Regulation, and Compliance, Education and Training, Legal Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      598 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Visual Perception for Self-Driving Cars

      Skills you'll gain: Computer Vision, Image Analysis, Deep Learning, Computer Graphics, Artificial Neural Networks, Visualization (Computer Graphics), Artificial Intelligence and Machine Learning (AI/ML), Python Programming, Linear Algebra

      4.7
      Rating, 4.7 out of 5 stars
      ·
      581 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Technion - Israel Institute of Technology

      Cracking the Creativity Code: Discovering Ideas

      Skills you'll gain: Ideation, Brainstorming, Innovation, Creative Problem-Solving, Creative Thinking, Creativity, Operations Management, Resourcefulness, Thought Leadership, Problem Solving, Strategic Thinking, Visionary, New Product Development, Solution Delivery, Initiative and Leadership, Presentations, Adaptability, Persistence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universitat Autònoma de Barcelona

      Humanidades digitales

      Skills you'll gain: Digital Transformation, Liberal Arts, Research, Human Computer Interaction, Open Source Technology, Data Ethics, Computer Science, Image Analysis, Software Visualization, Computer Vision, Database Systems, Artificial Intelligence, Information Privacy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      901 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Copenhagen

      Air Pollution – a Global Threat to our Health

      Skills you'll gain: Epidemiology, Pollution Prevention, Public Health, Environment Health And Safety, Health Disparities, Environmental Policy, Environmental Science, Environmental Monitoring, Health Assessment, Respiratory Care, Chronic Diseases, Mitigation, Vulnerability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Alberta

      A Complete Reinforcement Learning System (Capstone)

      Skills you'll gain: Reinforcement Learning, Solution Architecture, Artificial Intelligence, Performance Testing, Artificial Neural Networks, Machine Learning Algorithms, Markov Model, Algorithms, Debugging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      641 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas de Marketing Digital

      Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Business Metrics, Key Performance Indicators (KPIs), Facebook

      4.7
      Rating, 4.7 out of 5 stars
      ·
      218 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Public Relations and Communications Associate

      Skills you'll gain: Media Relations, Marketing and Public Relations, Editing, Content Development and Management, Stakeholder Communications, Stakeholder Management, Proofreading, Public Relations, Internal Communications, Integrated Marketing Communications, Crisis Management, Stakeholder Engagement, Content Creation, Target Audience, Marketing Communications, Communication Planning, Corporate Communications, Writing and Editing, Content Management, Public Affairs

      4.7
      Rating, 4.7 out of 5 stars
      ·
      103 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Gender Analytics: Gender Equity through Inclusive Design

      Skills you'll gain: Human Centered Design, User Experience Design, Organizational Change, User Research, Design Thinking, Change Management, Design Research, Product Design, Data Ethics, Data Collection, Quantitative Research, Influencing, Qualitative Research, Organizational Leadership, Business Leadership, Leadership, Diversity Awareness, Diversity and Inclusion, Innovation, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      581 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Rochester

      Confronting The Big Questions: Highlights of Modern Astronomy

      Skills you'll gain: Physics, Physical Science, Life Sciences, Biology, Environment, General Science and Research, Scientific Methods, Systems Of Measurement, Chemistry

      4.6
      Rating, 4.6 out of 5 stars
      ·
      496 reviews

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
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    1…596061…309

    In summary, here are 10 of our most popular market research courses

    • Clinical Data Science: University of Colorado System
    • Media ethics & governance: University of Amsterdam
    • Copyright for Educators & Librarians: Duke University
    • Visual Perception for Self-Driving Cars: University of Toronto
    • Cracking the Creativity Code: Discovering Ideas: Technion - Israel Institute of Technology
    • Humanidades digitales: Universitat Autònoma de Barcelona
    • Air Pollution – a Global Threat to our Health: University of Copenhagen
    • A Complete Reinforcement Learning System (Capstone): University of Alberta
    • Analíticas de Marketing Digital: Tecnológico de Monterrey
    • Microsoft Public Relations and Communications Associate: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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