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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • Status: Free
      Free
      U

      UiPath

      Automation Business Analysis - Concepts and Principles

      Skills you'll gain: Requirements Management, Robotic Process Automation, Requirements Elicitation, Business Process Automation, Requirements Analysis, Business Requirements, Stakeholder Engagement, Business Analysis, Automation, Business Process, Process Analysis, Stakeholder Communications, Project Scoping, Process Mapping

      4.7
      Rating, 4.7 out of 5 stars
      ·
      82 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      E

      Erasmus University Rotterdam

      A Business Approach to Sustainable Landscape Restoration

      Skills you'll gain: Natural Resource Management, Business Modeling, Corporate Sustainability, Environment and Resource Management, Environmental Social And Corporate Governance (ESG), Complex Problem Solving, Stakeholder Management, Cost Benefit Analysis, Strategic Partnership, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      94 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad Nacional Autónoma de México

      Introducción a la estrategia

      Skills you'll gain: Organizational Strategy, Governance, Corporate Strategy, Organizational Structure, Competitive Analysis, Business Planning, Business Strategy, Environmental Social And Corporate Governance (ESG), Business, Strategic Thinking, Entrepreneurship, Market Analysis, Stakeholder Management, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      522 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Identifying, Attracting, and Growing Your Digital Audience

      Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Digital Marketing, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, Value Propositions, E-Commerce, Mobile Banking, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      290 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Innovar

      Skills you'll gain: Innovation, Design Thinking, Ideation, Creativity, Customer experience improvement, Product Development, Research and Design, Service Design, Strategic Planning, Brand Management, Process Improvement, Business Strategies, Business Modeling, Corporate Sustainability, Environmental Social And Corporate Governance (ESG)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      776 reviews

      Beginner · Course · 1 - 3 Months

    • D

      Duke University

      Applied Python Data Engineering

      Skills you'll gain: Data Visualization Software, PySpark, Data Visualization, Snowflake Schema, Data Storytelling, Site Reliability Engineering, Docker (Software), Databricks, Containerization, Interactive Data Visualization, Plotly, Data Pipelines, Kubernetes, Matplotlib, Apache Spark, Dashboard, Virtualization, MLOps (Machine Learning Operations), Devops Tools, Apache Hadoop

      3.8
      Rating, 3.8 out of 5 stars
      ·
      94 reviews

      Intermediate · Specialization · 1 - 3 Months

    • D

      DeepLearning.AI

      L’IA pour tous

      Skills you'll gain: Business Strategy, Artificial Intelligence, Data Ethics, Technology Strategies, Artificial Neural Networks, Business Intelligence, Data Science, Cross-Functional Collaboration, Deep Learning, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Change Leadership: Developing Strategic Gap Analysis in Miro

      Skills you'll gain: Gap Analysis, Change Management, Organizational Change, Project Coordination, Project Management, Personal Development, Process Analysis, Business Process, Organizational Strategy, Business Transformation, Business Analysis, Business Strategies

      4.4
      Rating, 4.4 out of 5 stars
      ·
      197 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      University of New Mexico

      Negocios Internacionales II

      Skills you'll gain: Global Marketing, International Finance, International Relations, Intercultural Competence, Business Economics, Organizational Structure, Staff Management, Small Business Accounting, Business Management, Market Analysis, Economics, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      532 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Codio

      Web Technologies and Security

      Skills you'll gain: Application Security, Open Web Application Security Project (OWASP), Angular, OAuth, Test Driven Development (TDD), Cryptography, Data Validation, Unit Testing, Vue.JS, Data Security, Authentications, HTML and CSS, Encryption, Authorization (Computing), General Data Protection Regulation (GDPR), Web Development, Software Testing, Web Applications, JavaScript Frameworks, Front-End Web Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      81 reviews

      Beginner · Specialization · 1 - 3 Months

    • M

      Microsoft

      Team Building and Leadership in Project Management

      Skills you'll gain: Team Building, Virtual Teams, Team Management, Conflict Management, Project Management, Leadership, Project Management Institute (PMI) Methodology, Intercultural Competence, Communication Strategies, Stakeholder Management, Emotional Intelligence, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      68 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Strategic Thinking for Everyone

      Skills you'll gain: Strategic Thinking, Visionary, Research, Influencing, Strategic Decision-Making, Data Collection, Systems Thinking, Strategic Planning, Investigation, Negotiation, Proactivity, Business Strategy, Complex Problem Solving, Communication Strategies, Creative Thinking, Scientific Methods, Decision Making, Active Listening, Cognitive flexibility, Research Methodologies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      72 reviews

      Beginner · Specialization · 3 - 6 Months

    Pricing Strategy learners also search

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    In summary, here are 10 of our most popular pricing strategy courses

    • Automation Business Analysis - Concepts and Principles: UiPath
    • A Business Approach to Sustainable Landscape Restoration: Erasmus University Rotterdam
    • Introducción a la estrategia: Universidad Nacional Autónoma de México
    • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
    • Innovar: Arizona State University
    • Applied Python Data Engineering: Duke University
    • L’IA pour tous: DeepLearning.AI
    • Change Leadership: Developing Strategic Gap Analysis in Miro: Coursera Project Network
    • Negocios Internacionales II: University of New Mexico
    • Web Technologies and Security: Codio

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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