• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Cost and Economics in Pricing Strategy

      Skills you'll gain: Price Negotiation, Revenue Management, Demand Planning, Market Dynamics, Customer Analysis, Regression Analysis, Economics, Customer Insights, Cost Management, Direct Selling, Marketing Channel, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      677 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Google Analytics, Web Analytics, Customer Analysis, Content Performance Analysis, Sales Process, Marketing Analytics, E-Commerce, Marketing Strategies

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      E

      Emory University

      Finance for Non-Financial Managers

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Analysis, Income Statement, Balance Sheet, Finance, Financial Modeling, Financial Management, Accounting, Microsoft Excel, Working Capital, Investment Management, Risk Management, Capital Budgeting, Cost Management, Return On Investment, Cash Flows, Decision Making, Asset Management, Business Valuation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      441 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      CertNexus

      CertNexus Certified Ethical Emerging Technologist

      Skills you'll gain: Data Ethics, Governance, Corporate Communications, Business Ethics, Stakeholder Engagement, Media Relations, Culture Transformation, Diversity and Inclusion, Law, Regulation, and Compliance, Strategic Communication, Organizational Leadership, Stakeholder Communications, Diversity Equity and Inclusion Initiatives, Risk Mitigation, Ethical Standards And Conduct, Risk Management, Leadership, Communication, Test Planning, Professional Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      577 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Content, Advertising & Social IMC

      Skills you'll gain: Integrated Marketing Communications, Content Marketing, Advertising, Social Media Marketing, Social Media Strategy, Content Creation, Content Strategy, Social Media, Marketing Effectiveness, Digital Media Strategy, Key Performance Indicators (KPIs), Marketing Strategies, Drive Engagement, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Geneva

      Meeting Investors' Goals

      Skills you'll gain: Portfolio Management, Investments, Behavioral Economics, Investment Management, Consumer Behaviour, Financial Market, Marketing Psychology, Decision Making, Finance, Market Dynamics, Market Trend, Financial Analysis, Asset Management, Economics, Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Gestión de Proyectos

      Skills you'll gain: Team Management, Agile Project Management, Negotiation, Resource Allocation, Leadership, Project Management, Project Controls, Team Leadership, Resource Utilization, Leadership and Management, People Management, Earned Value Management, Agile Methodology, Collaborative Software, Emotional Intelligence, Risk Management, Project Management Life Cycle, Project Coordination, Agile Product Development, Milestones (Project Management)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      984 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Dashboard, Business Software, Systems Integration, Data Integration, Sales Pipelines, Data Management, Productivity Software, Customer Service, Sales Operations, Marketing, Email Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      951 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Managing the Organization

      Skills you'll gain: Organizational Leadership, Leadership and Management, Business Ethics, Organizational Effectiveness, Decision Making, People Management, Organizational Change, Strategic Leadership, Leadership, Change Management, Influencing, Culture, Strategic Thinking, People Analytics

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google UX Design (PT)

      Skills you'll gain: User Experience Design, UI/UX Research, Adobe XD, User Research, Information Architecture, Usability Testing, Prototyping, Design Reviews, Wireframing, Mockups, Responsive Web Design, Design Research, Figma (Design Software), Persona (User Experience), Presentations, Storyboarding, Graphic and Visual Design, Web Design, User Experience, User Centered Design

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Administración de Recursos Humanos

      Skills you'll gain: Human Resource Strategy, Human Resources Management and Planning, Human Capital, Talent Management, Training and Development, Organizational Strategy, Workforce Development, Employee Training, Employee Retention, Leadership Development, Culture Transformation, Talent Acquisition, Performance Management, Recruitment Strategies, Organizational Structure, Branding

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fundamentos Empresariales

      Skills you'll gain: Process Analysis, Operations Management, Balance Sheet, Operational Efficiency, Financial Statement Analysis, Financial Statements, Finance, Manufacturing Operations, Business Process Management, Quality Management, Financial Accounting, Capital Budgeting, Financial Modeling, Consumer Behaviour, Marketing Strategies, Branding, Marketing, Entrepreneurship, Analysis, Business Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      442 reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…606162…309

    In summary, here are 10 of our most popular marketing strategy courses

    • Cost and Economics in Pricing Strategy: University of Virginia
    • Google Analytics for Beginners: Marketing Essentials: Coursera Project Network
    • Finance for Non-Financial Managers: Emory University
    • CertNexus Certified Ethical Emerging Technologist: CertNexus
    • Content, Advertising & Social IMC: Northwestern University
    • Meeting Investors' Goals: University of Geneva
    • Gestión de Proyectos: Tecnológico de Monterrey
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Managing the Organization: University of Illinois Urbana-Champaign
    • Google UX Design (PT): Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok