• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    SkillUp

    Management Excellence for Supervisors and Leaders

    Skills you'll gain: People Management, Leadership and Management, Team Performance Management, Team Management, Trustworthiness, Leadership, Interpersonal Communications, Team Building, Conflict Management, Performance Management, Team Leadership, Business Leadership, Active Listening, Team Motivation, Relationship Building, Honesty, Constructive Feedback, Empathy, Coaching, Organizational Strategy

    Intermediate · Specialization · 3 - 6 Months

  • J

    John Wiley & Sons

    Management and Leadership Skills for Managers

    Skills you'll gain: Productivity, Leadership and Management, Management Training And Development, Time Management, Leadership, Business Leadership, Delegation Skills, Team Leadership, Leadership Development, Employee Onboarding, Prioritization, People Management, Business Management, Team Building, Performance Review, Performance Measurement, Employee Performance Management, Quality Management, Recruitment, Executive Recruitment

    Beginner · Course · 3 - 6 Months

  • Status: Popular This Week
    Popular This Week
    S

    Salesforce

    Salesforce Sales Operations

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Sales Support, Dashboard, Sales, Sales Development, Closing (Sales), Lead Generation, Request For Quotation (RFQ), Customer Relationship Management, Product Knowledge, B2B Sales, Customer Relationship Management (CRM) Software, Campaign Management, Data Visualization

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Leading Teams: Building Effective Team Cultures

    Skills you'll gain: Safety Culture, Drive Engagement, Team Management, Team Leadership, Team Building, Diversity and Inclusion, Team Motivation, Business Ethics, Teamwork, Diversity Equity and Inclusion Initiatives, Employee Engagement, Creativity, Workplace inclusivity, Ethical Standards And Conduct, Innovation, Motivational Skills, Problem Solving, Adaptability, Culture, Leadership Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Customer Data Management, Application Programming Interface (API), Market Data, Personally Identifiable Information, Web Analytics, Information Privacy, API Gateway, Data Integration, Data Analysis, Data-Driven Decision-Making, Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Advanced Project Management: Asana, Jira, Confluence, and AI

    Skills you'll gain: Earned Value Management, Milestones (Project Management), Project Management Life Cycle, Project Schedules, Timelines, Communication Planning, Capacity Planning, Project Management Software, Project Management, Workflow Management, Stakeholder Management, Meeting Facilitation, Project Documentation, Stakeholder Communications, Dashboard, Backlogs, Project Planning, Jira (Software), Interviewing Skills, Collaboration

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Columbia University

    Construction Scheduling

    Skills you'll gain: Project Schedules, Project Risk Management, Scheduling, Construction Management, Timelines, Lean Methodologies, Architecture and Construction, Construction Engineering, Milestones (Project Management), Diagram Design, Project Management Software, Work Breakdown Structure, Resource Allocation, Dependency Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 3 - 6 Months

  • P

    PracticalGrowth

    Project & Process Management for a Tech-Driven Workplace

    Skills you'll gain: Project Planning, Project Risk Management, Root Cause Analysis, Project Scoping, Dashboard, Risk Management, Program Management, Workflow Management, Project Management, Project Estimation, Process Improvement, Agile Project Management, Capacity Planning, Project Documentation, Stakeholder Management, Collaborative Software, Prioritization, Resource Management, Meeting Facilitation, Portfolio Management

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    Positive Psychology: Resilience Skills

    Skills you'll gain: Resilience, Positivity, Optimism, Cognitive flexibility, Relationship Building, Self-Awareness, Adaptability, Stress Management, Mindfulness, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Creative Problem Solving

    Skills you'll gain: Creativity, Creative Thinking, Creative Problem-Solving, Brainstorming, Cognitive flexibility, Persistence, Curiosity, Resourcefulness, Innovation, Problem Solving, Growth Mindedness, Adaptability, Motivational Skills

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Information Security Incident Management

    Skills you'll gain: Incident Management, Incident Response, Computer Security Incident Management, Disaster Recovery, Security Management, Business Continuity, Threat Management, Crisis Management, Business Continuity Planning, Contingency Planning, Gap Analysis, Risk Analysis, Legal Risk, Digital Forensics, Continuous Improvement Process, Governance Risk Management and Compliance, Risk Mitigation, Team Management

    Mixed · Course · 1 - 4 Weeks

1…626364…834

In summary, here are 10 of our most popular brand management courses

  • Intro to International Marketing: Yonsei University
  • Management Excellence for Supervisors and Leaders: SkillUp
  • Management and Leadership Skills for Managers: John Wiley & Sons
  • Salesforce Sales Operations: Salesforce
  • Leading Teams: Building Effective Team Cultures: University of Illinois Urbana-Champaign
  • Marketing Analytics Foundation: Meta
  • Advanced Project Management: Asana, Jira, Confluence, and AI: Coursera
  • Construction Scheduling: Columbia University
  • Project & Process Management for a Tech-Driven Workplace: PracticalGrowth
  • Positive Psychology: Resilience Skills: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok