• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      U

      Universiteit Leiden

      Political Economy of Institutions and Development

      Skills you'll gain: International Relations, Political Sciences, Economic Development, Socioeconomics, Governance, Social Sciences, International Finance, Economics, Public Policies, Global Marketing, Cultural Diversity, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      378 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Grow to Greatness: Smart Growth for Private Businesses, Part I

      Skills you'll gain: Growth Strategies, Business Strategies, Business Strategy, Business Planning, Business Development, Business Marketing, Strategic Marketing, Product Strategy, New Business Development, Business Priorities, Competitive Analysis, Entrepreneurship, Business Modeling, Business Research, Business Analysis, Business Process, Planning, Market Opportunities, Innovation, Business Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      658 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Design Thinking

      Skills you'll gain: Design Thinking, Ideation, Brainstorming, Stakeholder Management, Strategic Prioritization, Innovation, Prioritization, User Feedback, Project Design, Human Centered Design, Product Design, Open Mindset, Creative Problem-Solving, Design and Product, User Research, Growth Mindedness, User Experience, Strategic Thinking, Systems Thinking, Creativity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      246 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

      Skills you'll gain: Revenue Management, Hotel Operations, Budgeting, Forecasting, Target Market, Market Share, Market Dynamics, Data-Driven Decision-Making, Consumer Behaviour, Competitive Analysis, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Digital Technologies and the Future of Manufacturing

      Skills you'll gain: Manufacturing Processes, Internet Of Things, Manufacturing Operations, Digital Transformation, Cloud Computing, Business Technologies, Technology Strategies, Cost Benefit Analysis, Emerging Technologies, Automation, Enterprise Architecture, Simulations, Business Transformation, Computer-Aided Design, Product Lifecycle Management, Business Modeling, Strategic Partnership, System Implementation, Prototyping, 3D Modeling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      346 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Planificación y gestión estratégica para Pymes

      Skills you'll gain: Competitive Analysis, Business Planning, Business Modeling, Customer Relationship Management, Sales Management, Business Strategy, Entrepreneurship, Financial Management, Strategic Leadership, Market Analysis, Accounting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      973 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Advancing Women in Tech

      The Business of Product Management I

      Skills you'll gain: Product Management, Competitive Analysis, Product Strategy, Product Roadmaps, Market Analysis, Product Requirements, Customer Insights, Strategic Leadership, Go To Market Strategy, Innovation, Persona Development, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      797 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a Project Management Tracker using Microsoft Excel

      Skills you'll gain: Microsoft Excel, Project Coordination, Project Management, Spreadsheet Software, Project Schedules, Data Entry, Cost Management, Project Planning, Data Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      850 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      E

      Erasmus University Rotterdam

      Local Economic Development

      Skills you'll gain: Economic Development, Community Development, Socioeconomics, Competitive Analysis, Entrepreneurship, Innovation, Economics, Growth Strategies, International Relations, Global Marketing, Policy Development, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      389 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics Capstone

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Peer Review, Analytical Skills, Data Analysis, Performance Measurement, Business Strategy, Business Planning, Project Design, Strategic Decision-Making, Digital Advertising, Advertising

      4.5
      Rating, 4.5 out of 5 stars
      ·
      769 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      E

      EIT Digital

      Business Implications of AI: A Nano-course

      Skills you'll gain: Business Strategy, Technology Strategies, Artificial Intelligence, Competitive Intelligence, Business Leadership, Strategic Decision-Making, Project Design, Business Analytics, Business Intelligence, Corporate Strategy, Leadership, Emerging Technologies, Business Technologies, Forecasting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      商务基础 (中文版)

      Skills you'll gain: Operations Management, Financial Statements, Financial Statement Analysis, Capital Budgeting, Process Analysis, Business Operations, Operational Efficiency, Manufacturing Operations, Production Management, Financial Accounting, Financial Modeling, Quality Management, Branding, Balance Sheet, Accrual Accounting, Accounting, Brand Management, Marketing, Financial Analysis, Oral Expression

      4.8
      Rating, 4.8 out of 5 stars
      ·
      339 reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…626364…311

    In summary, here are 10 of our most popular marketing strategy courses

    • Political Economy of Institutions and Development: Universiteit Leiden
    • Grow to Greatness: Smart Growth for Private Businesses, Part I: University of Virginia
    • Design Thinking: University of Virginia
    • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
    • Digital Technologies and the Future of Manufacturing: University of Michigan
    • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
    • The Business of Product Management I: Advancing Women in Tech
    • Create a Project Management Tracker using Microsoft Excel: Coursera Project Network
    • Local Economic Development: Erasmus University Rotterdam
    • Business Analytics Capstone: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok