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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding and Customer Experience

      Skills you'll gain: Customer experience strategy (CX), Branding, Brand Management, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Cross-Channel Marketing, Business Ethics, Cross-Functional Collaboration, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      525 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Digital Competition in Financial Services

      Skills you'll gain: Technology Strategies, FinTech, Digital Transformation, Business Technologies, Financial Services, Financial Regulation, Business Strategy, Market Dynamics, Competitive Analysis, Business Modeling, Systems Thinking, Innovation, Governance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      987 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Develop a Company Website with Wix

      Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design and Development, User Accounts, Brand Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      e-Learning Ecologies: Innovative Approaches to Teaching and Learning for the Digital Age

      Skills you'll gain: Differentiated Instruction, Collaborative Software, Education Software and Technology, Pedagogy, Learning Management Systems, Digital Transformation, Emerging Technologies, Innovation, Multimedia, Digital Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics Capstone

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Analytics, Peer Review, Business Analysis, Performance Measurement, Marketing Analytics, Data Strategy, Business Solutions, Business Planning, Business Strategy, Strategic Thinking, Business Strategies, Key Performance Indicators (KPIs), Marketing Effectiveness, Digital Advertising, Advertising

      4.5
      Rating, 4.5 out of 5 stars
      ·
      767 reviews

      Intermediate · Course · 1 - 3 Months

    • D

      Duke University

      Advertising and Society

      Skills you'll gain: Advertising, Media and Communications, Digital Advertising, Marketing, Culture, Art History, Creativity, Consumer Behaviour, Business Ethics, Diversity and Inclusion

      4.8
      Rating, 4.8 out of 5 stars
      ·
      959 reviews

      Mixed · Course · 1 - 3 Months

    • P

      Pontificia Universidad Católica de Chile

      Planificación y gestión estratégica para Pymes

      Skills you'll gain: Sales Management, Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions

      4.9
      Rating, 4.9 out of 5 stars
      ·
      964 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of New Mexico

      Negocios Internacionales I

      Skills you'll gain: International Finance, Social Sciences, International Relations, Social Studies, Economics, Policy, and Social Studies, Global Marketing, Socioeconomics, Culture, Political Sciences, Cultural Diversity, Business Economics, Economics, Economic Development, World History

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Mixed · Course · 1 - 3 Months

    • E

      ESSEC Business School

      Reporting extra-financier et stratégie RSE

      Skills you'll gain: Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Reporting, Compliance Reporting, Annual Reports, Stakeholder Engagement, Stakeholder Communications, Key Performance Indicators (KPIs), Digital Transformation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      415 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Advancing Women in Tech

      The Business of Product Management I

      Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, Product Requirements, New Product Development, Product Lifecycle Management, Competitive Analysis, Customer experience strategy (CX), Customer Insights, Innovation, Persuasive Communication, Market Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      794 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Introduction to Networking and Cloud Computing

      Skills you'll gain: Network Security, Cloud Computing, Network Infrastructure, Microsoft Azure, Cloud Services, Firewall, Computer Networking, Virtualization and Virtual Machines, Digital Transformation, Networking Hardware, Cybersecurity, Network Protocols, Artificial Intelligence and Machine Learning (AI/ML)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      491 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Fundamentals

      Skills you'll gain: Marketing, Marketing Channel, Product Strategy, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Integrated Marketing Communications, Cross-Channel Marketing, Advertising, Media Planning, Product Lifecycle Management, Consumer Behaviour, Digital Media Strategy, Retail Store Operations, Conflict Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular digital marketing courses

    • Branding and Customer Experience: IE Business School
    • Digital Competition in Financial Services: Copenhagen Business School
    • Develop a Company Website with Wix: Coursera Project Network
    • e-Learning Ecologies: Innovative Approaches to Teaching and Learning for the Digital Age: University of Illinois Urbana-Champaign
    • Business Analytics Capstone: University of Pennsylvania
    • Advertising and Society: Duke University
    • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
    • Negocios Internacionales I: University of New Mexico
    • Reporting extra-financier et stratégie RSE: ESSEC Business School
    • The Business of Product Management I: Advancing Women in Tech

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Top digital marketing courses include programs from institutions like the University of Illinois, Meta, and Google. You can explore topics like SEO, social media marketing, email campaigns, analytics, and marketing strategy—all at your own pace.‎

    Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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