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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyzing Market Attractiveness Using Creately

      Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Entrepreneurship, Target Market, New Product Development, Business Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      120 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Machine Learning for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Google Analytics, Search Engine Optimization, Applied Machine Learning, Data Ethics, Data Mining, Customer Insights

      4
      Rating, 4 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • V

      Vanderbilt University

      Case Studies in Personalized Medicine

      Skills you'll gain: Precision Medicine, Medical Science and Research, Health Informatics, Biostatistics, Electronic Medical Record, Healthcare Ethics, General Medicine, Clinical Research, Probability & Statistics, Statistical Analysis, Molecular Biology, Pharmacology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      498 reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad de los Andes

      Objetivos de desarrollo sostenible para América Latina y el Caribe

      Skills you'll gain: Socioeconomics, Environment, Environmental Issue, Social Sciences, Community Development, Economics, Policy, and Social Studies, Environmental Science, Cultural Sensitivity, Analysis, World History, Policty Analysis, Research, and Development, Environmental Policy, Public Policies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      695 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Digital Competition in Financial Services

      Skills you'll gain: Technology Strategies, FinTech, Digital Transformation, Business Technologies, Financial Services, Financial Regulation, Business Strategy, Market Dynamics, Competitive Analysis, Business Modeling, Systems Thinking, Innovation, Governance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      987 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Davis

      DevOps Culture and Mindset

      Skills you'll gain: DevOps, CI/CD, Process Mapping, Culture Transformation, Continuous Improvement Process, Lean Methodologies, Risk Management, Process Improvement, Organizational Structure, Operational Excellence, Operational Efficiency, User Feedback, Systems Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      581 reviews

      Intermediate · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      COVID Vaccine Ambassador Training: How to Talk to Parents

      Skills you'll gain: Patient Education And Counseling, Parent Communication, Pediatrics, Interpersonal Communications, Research, Persuasive Communication, Infectious Diseases, Public Health and Disease Prevention, Pharmaceuticals, Community Health, Health Care Procedure and Regulation, Biology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • E

      ESCP Business School

      Intercultural Management

      Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      449 reviews

      Beginner · Course · 1 - 3 Months

    • T

      The University of Tokyo

      Studying at Japanese Universities

      Skills you'll gain: Higher Education, Cultural Sensitivity, Intercultural Competence, Cultural Diversity, Language Learning, Student Support and Services, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      442 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Creating Dashboards and Storytelling with Tableau

      Skills you'll gain: Data Storytelling, Data Presentation, Key Performance Indicators (KPIs), Dashboard, Interactive Data Visualization, Tableau Software, Data Visualization Software, Data Visualization, Storytelling, Performance Metric, Business Metrics, Target Audience, Stakeholder Engagement, Drive Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Supply Chain Finance and Blockchain Technology

      Skills you'll gain: Working Capital, Supplier Management, Supply Chain Management, Blockchain, FinTech, Supply Chain, Cash Flows, Business Metrics, Customer Analysis, Financial Market, Market Trend, Transaction Processing, Market Dynamics, Market Analysis, Risk Modeling, Stakeholder Management, Emerging Technologies, Sales Prospecting, Financial Analysis, Financial Services

      4.6
      Rating, 4.6 out of 5 stars
      ·
      372 reviews

      Intermediate · Specialization · 3 - 6 Months

    • D

      DeepLearning.AI

      Искусственный Интеллект (ИИ) для всех

      Skills you'll gain: Market Opportunities, Technical Management, Project Management, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Artificial Intelligence, Data Science, Artificial Neural Networks, Machine Learning, Strategic Thinking, Discussion Facilitation, Business Ethics, Deep Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      224 reviews

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
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    In summary, here are 10 of our most popular market research courses

    • Analyzing Market Attractiveness Using Creately: Coursera Project Network
    • Machine Learning for Marketing: O.P. Jindal Global University
    • Case Studies in Personalized Medicine: Vanderbilt University
    • Objetivos de desarrollo sostenible para América Latina y el Caribe: Universidad de los Andes
    • Digital Competition in Financial Services: Copenhagen Business School
    • DevOps Culture and Mindset: University of California, Davis
    • COVID Vaccine Ambassador Training: How to Talk to Parents : Johns Hopkins University
    • Intercultural Management: ESCP Business School
    • Studying at Japanese Universities: The University of Tokyo
    • Creating Dashboards and Storytelling with Tableau: University of California, Davis

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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