What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Status: Free
Eindhoven University of Technology
Improving your statistical inferences
Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Quantitative Research, Bayesian Statistics, Statistical Analysis, Sample Size Determination, Data Analysis, Research, Research Design, Research Methodologies, Data Sharing, Probability, Probability Distribution
4.9
Rating, 4.9 out of 5 stars
793 reviews
Intermediate · Course · 1 - 3 Months
University of Minnesota
Healthcare Marketplace
Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Health Care, Market Dynamics, Health Care Administration, Innovation, Cultural Diversity, Regulatory Requirements, Insurance, Economics, Market Trend, Emerging Technologies, Demography
4.5
Rating, 4.5 out of 5 stars
607 reviews
Beginner · Course · 1 - 3 Months
The Hong Kong University of Science and Technology
FinTech Foundations and Overview
Skills you'll gain: FinTech, Financial Services, Banking Services, Financial Systems, Banking, Mobile Banking, Analytics, Emerging Technologies, Finance, Payment Systems, Blockchain, Consumer Lending, Business Strategies, Entrepreneurship, Big Data
4.7
Rating, 4.7 out of 5 stars
524 reviews
Beginner · Course · 1 - 4 Weeks
University of Michigan
UX Research at Scale: Surveys, Analytics, Online Testing
Skills you'll gain: UI/UX Research, Survey Creation, Sampling (Statistics), A/B Testing, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Data Analysis
4.4
Rating, 4.4 out of 5 stars
200 reviews
Beginner · Course · 1 - 3 Months
Google Cloud
Preparing for your Professional Data Engineer Journey
Skills you'll gain: Google Cloud Platform, Data Pipelines, Data Storage, Data Analysis, Data Processing, Data Infrastructure, Cloud Storage, Data Management, Automation, Data Security
4.6
Rating, 4.6 out of 5 stars
1K reviews
Advanced · Course · 1 - 3 Months
University of California San Diego
Machine Learning With Big Data
Skills you'll gain: Exploratory Data Analysis, Apache Spark, Big Data, Regression Analysis, Data Mining, Applied Machine Learning, Statistical Analysis, Machine Learning, Data Analysis, Data Transformation, Predictive Modeling, Data Cleansing, Supervised Learning
4.6
Rating, 4.6 out of 5 stars
2.5K reviews
Mixed · Course · 1 - 3 Months
Status: Free
University of Pennsylvania
Microeconomics: When Markets Fail
Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Business Economics, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour
4.8
Rating, 4.8 out of 5 stars
649 reviews
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Operations Management: Organization and Analysis
Skills you'll gain: Operations Management, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain, Inventory Management System, Process Analysis, Decision Making, Strategic Decision-Making, Business Strategy, Cost Benefit Analysis, Demand Planning, Capacity Management, Service Level
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
1.2K reviews
Intermediate · Course · 1 - 4 Weeks
New York Institute of Finance
Supply Chain Finance and Blockchain Technology
Skills you'll gain: Working Capital, Supply Chain, Supplier Management, Supply Chain Management, Supplier Relationship Management, Blockchain, FinTech, Cash Flows, Purchasing, Procurement, Customer Analysis, Cash Management, Market Trend, Transaction Processing, Market Dynamics, Financial Systems, Market Analysis, Risk Modeling, Stakeholder Management, Emerging Technologies
4.6
Rating, 4.6 out of 5 stars
370 reviews
Intermediate · Specialization · 3 - 6 Months
Northwestern University
Leadership Through Marketing
Skills you'll gain: Resource Allocation, Marketing Analytics, Data Science, Analytics, Marketing, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Leadership, Business Analytics, Consumer Behaviour, Organizational Change
4.6
Rating, 4.6 out of 5 stars
462 reviews
Mixed · Course · 1 - 4 Weeks
Imperial College London
Digital Health
Skills you'll gain: Data Visualization, Data Visualization Software, Agile Methodology, Interactive Data Visualization, Health Care, Health Care Procedure and Regulation, Health Systems, Electronic Medical Record, Interoperability, Epidemiology, Tableau Software, Health Information Management and Medical Records, Data Ethics, Information Management, Healthcare Industry Knowledge, Digital Transformation, User Centered Design, Technology Strategies, Big Data, Analytics
4.6
Rating, 4.6 out of 5 stars
287 reviews
Intermediate · Specialization · 1 - 3 Months
Universidade de São Paulo
Inove na gestão de equipes e negócios: O crescimento da empresa
Skills you'll gain: Talent Management, Team Management, Product Development, Decision Making, Agile Product Development, Business Process, Operational Analysis, Business Management, Innovation, Leadership, Business Priorities, Business Strategy, Culture Transformation, Scalability, Employee Engagement, Goal Setting
4.8
Rating, 4.8 out of 5 stars
262 reviews
Beginner · Course · 1 - 4 Weeks