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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
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    Coursera

    Analyze Marketing: Define and Apply Strategy

    Skills you'll gain: Value Propositions, Target Audience, Strategic Thinking, Target Market, Strategic Decision-Making, Business Strategy, Marketing Strategies, Strategic Marketing, Marketing Planning, Competitive Analysis, Marketing, Competitive Intelligence, Analysis, Marketing Strategy and Techniques, Customer Analysis, Market Analysis, Customer Insights, Persona Development, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Coursera

    GenAI for Marketing: Ethics and Trends

    Skills you'll gain: Risking, Responsible AI, Data Ethics, AI Personalization, Business Ethics, Ethical Standards And Conduct, Case Studies, Information Privacy, Data Governance

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, Content Management, Product Strategy, New Product Development, Branding, Product Marketing, Brand Strategy, Brand Management, Commercialization, Marketing Channel, Strategic Marketing, Revenue Management, Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Fundação Instituto de Administração

    Decisões de Marketing Baseadas em Dados

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Operations, Data-Driven Decision-Making, Marketing, Customer Analysis, Market Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Trend Analysis, Consumer Behaviour, Data Mining, Data Visualization, Data Visualization Software, Cross Selling, Product Promotion, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    International Marketing Strategies and Global Trade

    Skills you'll gain: Global Marketing, Market Analysis, International Finance, Market Research, Consumer Behaviour, Market Intelligence, Promotional Strategies, Culture, Marketing Management, Strategic Marketing, Business Ethics, Market Opportunities, Marketing Planning, Legal Risk, Cultural Diversity, Marketing Strategies, Revenue Management, Cultural Sensitivity, Economics, International Relations

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    U

    Universidad de Palermo

    Finanzas y Operaciones de Marketing y Ventas

    Skills you'll gain: Marketing Operations, Sales Management, Marketing Effectiveness, Sales Development, Marketing Budgets, Marketing Analytics, Business Metrics, Business Operations, Marketing, Sales, B2B Sales, Sales Strategy, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Promotions and Campaigns, Key Performance Indicators (KPIs), Business Management, Financial Forecasting

    4.7
    Rating, 4.7 out of 5 stars
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    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    4.5
    Rating, 4.5 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Coursera

    Forecast and Validate Your Marketing Traffic

    Skills you'll gain: Statistical Modeling, Data Validation, Media Planning, Variance Analysis, Regression Analysis, Predictive Analytics, Predictive Modeling, Web Analytics, Forecasting, Trend Analysis, Marketing Analytics, Marketing Budgets, Analytics, Data-Driven Decision-Making, Data Quality, Campaign Planning, Data Integrity

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    Coursera

    Analyze and Optimize Marketing Channel Performance

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Conversion Funnel Analysis, Google Analytics, Marketing Analytics, Marketing Strategies, Marketing Channel, Data-Driven Marketing, Performance marketing, Budgeting, Data Validation, Web Analytics, Real Time Data, Performance Analysis, Verification And Validation, Event Monitoring, Digital Marketing Tools, Data Capture, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    EDUCBA

    Analyze and Defend Against GenAI Social Engineering Attacks

    Skills you'll gain: AI literacy, Cybersecurity, Computer Security Awareness Training, AI Personalization, Incident Response, Mitigation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Fundação Instituto de Administração

    Cultura e Consumo no Marketing Digital

    Skills you'll gain: Global Marketing, Diversity Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Strategic Marketing, Cultural Sensitivity, Target Audience, Marketing Strategies, Innovation, Cultural Diversity, Cultural Responsiveness, Culture, Brand Strategy, Marketing Communications, Demography

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Introduction to Decision Science for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Customer Data Management, Predictive Modeling, Marketing Strategies, Customer Acquisition Management, Customer experience improvement, Personalized Campaigns, Customer Engagement

    Beginner · Course · 3 - 6 Months

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In summary, here are 10 of our most popular social media marketing courses

  • Analyze Marketing: Define and Apply Strategy: Coursera
  • GenAI for Marketing: Ethics and Trends: Coursera
  • Marketing Management Essentials: Price and Place: IE Business School
  • Decisões de Marketing Baseadas em Dados: Fundação Instituto de Administração
  • International Marketing Strategies and Global Trade: EDUCBA
  • Finanzas y Operaciones de Marketing y Ventas: Universidad de Palermo
  • AI Agents 101: Tools for Marketing & Business: SkillsBooster Academy
  • Forecast and Validate Your Marketing Traffic: Coursera
  • Analyze and Optimize Marketing Channel Performance: Coursera
  • Analyze and Defend Against GenAI Social Engineering Attacks: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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