• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Speaking to persuade: Motivating audiences with solid arguments and moving language

      Skills you'll gain: Persuasive Communication, Public Speaking, Verbal Communication Skills, Communication Strategies, Storytelling, Problem Solving, Non-Verbal Communication, Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      339 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Recommender Systems

      Skills you'll gain: AI Personalization, Taxonomy, Machine Learning Algorithms, System Design and Implementation, Applied Machine Learning, Business Metrics, Performance Testing, Data Synthesis, Solution Design, Machine Learning, Statistical Machine Learning, Advanced Mathematics, Analysis, Statistical Methods, Persona (User Experience), Dimensionality Reduction, Computational Thinking, Systems Design, A/B Testing, Algorithms

      4.3
      Rating, 4.3 out of 5 stars
      ·
      824 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Enterprise Product Management Fundamentals

      Skills you'll gain: Product Management, Product Roadmaps, Product Lifecycle Management, Product Development, New Product Development, Product Planning, Value Propositions, Market Research, Microsoft Project, Product Strategy, Product Requirements, Enterprise Security, Market Analysis, Competitive Analysis, Technology Roadmaps, Agile Methodology, Market Data, Stakeholder Management, Cross-Functional Collaboration, Prioritization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      107 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Colorado System

      Fundamentals of Global Energy Business

      Skills you'll gain: Energy and Utilities, Strategic Thinking, Global Marketing, Business Analysis, Business Economics, Supply And Demand, Stakeholder Engagement, Business Analytics, Economics, Political Sciences, Policy Analysis, Environment and Resource Management, Natural Resource Management, Emerging Technologies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      501 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of New Mexico

      Administración Estratégica y Emprendedora

      Skills you'll gain: Business Strategies, Business Management, Business, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Corporate Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Analysis, Performance Metric, Entrepreneurship, Market Opportunities, Market Dynamics, Key Performance Indicators (KPIs), Innovation, Market Trend, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategy Implementation

      Skills you'll gain: Organizational Strategy, Organizational Structure, Plan Execution, Performance Measurement, Culture Transformation, Strategic Planning, Key Performance Indicators (KPIs), Business Strategy, Goal Setting, Organizational Change, Change Management, Strategic Communication, Performance Management, Risk Management, Internal Communications, Cross-Functional Collaboration, Professional Networking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      936 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      E

      ESSEC Business School

      Les Fondamentaux de la Négociation

      Skills you'll gain: Negotiation, Communication, Interpersonal Communications, Conflict Management, Persuasive Communication, Relationship Building, Value Propositions, Active Listening, Stakeholder Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      428 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Predictive Modeling and Analytics

      Skills you'll gain: Predictive Modeling, Predictive Analytics, Exploratory Data Analysis, Data Visualization, Statistical Modeling, Classification And Regression Tree (CART), Data Modeling, Regression Analysis, Data Analysis, Machine Learning Methods, Supervised Learning, Decision Tree Learning, Data Cleansing, Data Processing, Microsoft Excel, Artificial Neural Networks

      3.6
      Rating, 3.6 out of 5 stars
      ·
      602 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Lead Management in Salesforce

      Skills you'll gain: Prospecting and Qualification, Sales Process, Sales Development, Salesforce, Lead Generation, Sales Pipelines, Sales Management, Sales Operations, Campaign Management, Data Import/Export, Customer Relationship Management (CRM) Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      365 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      La gestión de personas y equipos

      Skills you'll gain: People Management, Leadership Development, Team Management, Team Building, Leadership and Management, Leadership, Virtual Teams, Business, Conflict Management, Cultural Diversity, Decision Making, Persona (User Experience)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Pharmaceutical and Medical Device Innovations

      Skills you'll gain: Competitive Analysis, Intellectual Property, Regulatory Affairs, Pharmaceuticals, Market Analysis, Risk Analysis, New Product Development, Medical Equipment and Technology, Product Marketing, Healthcare Industry Knowledge, Innovation, Product Strategy, Health Care Procedure and Regulation, Price Negotiation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      761 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Colorado System

      Electric Utilities Fundamentals and Future

      Skills you'll gain: Electrical Power, Energy and Utilities, Electric Power Systems, Regulatory Affairs, Regulation and Legal Compliance, Emerging Technologies, Forecasting, Capacity Planning, Strategic Thinking, Environmental Policy, Customer Engagement, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      721 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…646566…311

    In summary, here are 10 of our most popular marketing strategy courses

    • Speaking to persuade: Motivating audiences with solid arguments and moving language: University of Washington
    • Recommender Systems: University of Minnesota
    • Enterprise Product Management Fundamentals: Microsoft
    • Fundamentals of Global Energy Business: University of Colorado System
    • Administración Estratégica y Emprendedora: University of New Mexico
    • Strategy Implementation: Copenhagen Business School
    • Les Fondamentaux de la Négociation : ESSEC Business School
    • Predictive Modeling and Analytics : University of Colorado Boulder
    • Lead Management in Salesforce: Salesforce
    • La gestión de personas y equipos: IESE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok