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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      C

      Coursera Project Network

      Data Querying in C#: Ecommerce Analytics API

      Skills you'll gain: Relational Databases, API Design, ASP.NET, Object-Relational Mapping, Databases, Query Languages, Back-End Web Development, Application Programming Interface (API), Restful API, Code Review, Database Design, SQL, Data Access, Data Manipulation, C# (Programming Language)

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      UBITS

      Mejora la estructura financiera de tu empresa

      Skills you'll gain: Strategic Decision-Making, Corporate Finance, Working Capital, Financial Analysis, Financial Planning, Financial Management, Financial Modeling, Cash Management, Growth Strategies, Capital Markets, Resource Allocation

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      E

      Erasmus University Rotterdam

      지속가능발전목표를 향한 기업 운영

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Systems Thinking, Economic Development, Business Strategies, Business Operations, Business Management, Strategic Partnership, Environment and Resource Management, Goal Setting, Innovation, Education and Training

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      ML Pipelines on Google Cloud - Português

      Skills you'll gain: CI/CD, MLOps (Machine Learning Operations), Apache Airflow, Data Pipelines, Continuous Integration, Google Cloud Platform, Tensorflow, Kubernetes, Continuous Deployment, Metadata Management, Scikit Learn (Machine Learning Library)

      Advanced · Course · 1 - 3 Months

    • Status: New
      New
      D

      Digital Marketing Institute

      Digital Channel Planning Strategy

      Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, E-Commerce, Customer Relationship Management (CRM) Software, Marketing Analytics, Customer Service, Web Applications

      Beginner · Course · 1 - 4 Weeks

    • U

      UBITS

      Examina las bases de la ciberseguridad financiera

      Skills you'll gain: Cyber Risk, Cyber Security Strategy, Risk Mitigation, Cybersecurity, Security Management, Risk Analysis, Security Strategy, Information Management, Law, Regulation, and Compliance, Financial Services, Regulatory Requirements, Asset Protection, Business Continuity, Digital Assets

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      Salesforce Integration With External Systems Part 2

      Skills you'll gain: Authentications, Salesforce Development, Salesforce, Systems Integration, OAuth, Postman API Platform, Data Integration, Cloud-Based Integration, Integration Testing, Application Programming Interface (API), Restful API, Authorization (Computing), User Flows

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free
      F

      Fundação Instituto de Administração

      Fundamentals of Marketing

      Skills you'll gain: Value Propositions, Promotional Strategies, Marketing, Marketing Management, Target Market, Strategic Marketing, Marketing Channel, Product Marketing, Market Share, Marketing Strategies, Product Strategy, Market Dynamics, Consumer Behaviour, Product Lifecycle Management

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Как создать рекламную кампанию в Twitter

      Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      Agile Product Owner Level 1 – Certification & Mock Exams

      Skills you'll gain: Agile Product Development, Sprint Retrospectives, Agile Methodology, Jira (Software), Agile Project Management, Sprint Planning, Project Estimation, Backlogs, Project Management Software, Product Requirements, Product Management, User Story, Estimation, ChatGPT, Team Management, Artificial Intelligence, Prioritization, Continuous Improvement Process

      Intermediate · Course · 3 - 6 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Goldman Sachs 10,000 Women के साथ, मोलभाव के मूल सिद्धांत

      Skills you'll gain: Negotiation, Active Listening, Conflict Management, Business Communication, Goal Setting, Communication, Expectation Management, Emotional Intelligence

      Mixed · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Preparing for Professional Data Engineer Journey - Español

      Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Processing, Data Migration, Data Infrastructure, Data Warehousing, Data Storage, Data Management, Data Analysis, Automation, Data Security

      Advanced · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular brand management courses

    • Data Querying in C#: Ecommerce Analytics API: Coursera Project Network
    • Mejora la estructura financiera de tu empresa: UBITS
    • 지속가능발전목표를 향한 기업 운영: Erasmus University Rotterdam
    • ML Pipelines on Google Cloud - Português: Google Cloud
    • Digital Channel Planning Strategy: Digital Marketing Institute
    • Examina las bases de la ciberseguridad financiera: UBITS
    • Salesforce Integration With External Systems Part 2: Packt
    • Fundamentals of Marketing: Fundação Instituto de Administração
    • Как создать рекламную кампанию в Twitter: Coursera Project Network
    • Agile Product Owner Level 1 – Certification & Mock Exams: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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