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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • G

      Google Cloud

      Mitigating Security Vulnerabilities on GC - Português

      Skills you'll gain: Distributed Denial-Of-Service (DDoS) Attacks, Data Loss Prevention, Threat Management, Cloud Security, Threat Detection, Google Cloud Platform, Application Security, IT Security Architecture, Continuous Monitoring, Malware Protection, Security Controls, Data Security, Personally Identifiable Information, Vulnerability Scanning, Identity and Access Management, Security Management, Information Privacy

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Appraisal Skills

      Skills you'll gain: Performance Appraisal, Employee Performance Management, Employee Coaching, Constructive Feedback, Follow Through, Expectation Management, Conflict Management, Emotional Intelligence, Professionalism, Goal Setting, Active Listening

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Agile Product Owner Level 2 – Certification & Mock Exams

      Skills you'll gain: Backlogs, Stakeholder Management, Agile Methodology, Agile Product Development, Product Roadmaps, Product Management, Product Requirements, Sprint Planning, Stakeholder Communications, Agile Project Management, Release Management, Forecasting, Prioritization, Sprint Retrospectives, Key Performance Indicators (KPIs), User Story

      Intermediate · Course · 3 - 6 Months

    • C

      Coursera Project Network

      Erhalten Sie mehr Followers auf Twitter, indem Sie Videos-Tweet posten

      Skills you'll gain: Social Media Content, Content Creation, Video Production, Social Media, Social Media Strategy, Drive Engagement

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Developing a Google SRE Culture - Português Brasileiro

      Skills you'll gain: Site Reliability Engineering, DevOps, Safety Culture, Culture Transformation, Change Management, Continuous Delivery, Organizational Change, Continuous Integration, Performance Measurement, Service Level, System Monitoring, Incident Management, Data-Driven Decision-Making, Automation

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      التصحيح باستخدام Apple XCode: تحقق من وجود أخطاء

      Skills you'll gain: Apple Xcode, Apple iOS, Debugging, iOS Development, Performance Tuning, Mobile Development Tools, Development Environment, Program Development, Application Performance Management, User Interface (UI)

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Cómo escribir resumen creativo para proyectos en Mailchimp

      Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Email Marketing, Advertising Campaigns, Content Marketing, Marketing, Target Audience

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Getting Started with Google Kubernetes Engine - 简体中文

      Skills you'll gain: Kubernetes, Containerization, Google Cloud Platform, Application Deployment, Docker (Software), Cloud Computing, Cloud Infrastructure, Identity and Access Management, Microservices, Command-Line Interface

      Intermediate · Course · 1 - 3 Months

    • U

      UBITS

      Adelántate a la crisis: elabora el BIA de tu negocio

      Skills you'll gain: Business Continuity, Business Continuity Planning, Risk Analysis, Operational Risk, Business Process, Risk Management, Business Priorities, Process Analysis, Prioritization, Project Documentation, Stakeholder Engagement

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Project Management Best Practices using Agile and Scrum

      Skills you'll gain: Agile Methodology, Sprint Retrospectives, Agile Project Management, Agile Software Development, Team Management, Change Management, Team Building, Backlogs, Kanban Principles, Sprint Planning, Organizational Leadership, Project Management, Communication

      Intermediate · Course · 3 - 6 Months

    • M

      Microsoft

      Product Launch and Post-Launch Management

      Skills you'll gain: Product Lifecycle Management, Product Marketing, Product Management, Product Development, Quality Assurance and Control, Release Management, Sales Strategy, Marketing Strategies, Performance Analysis, Process Improvement and Optimization, MLOps (Machine Learning Operations), Generative AI, Key Performance Indicators (KPIs), User Feedback, Cross-Functional Collaboration, Data-Driven Decision-Making

      Beginner · Course · 1 - 3 Months

    • P

      Packt

      Advanced Horror Gameplay and Inventory Systems

      Skills you'll gain: Game Design, Unreal Engine, Video Game Development, Interactive Design, Storytelling, User Interface and User Experience (UI/UX) Design, System Design and Implementation, Animations

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular brand management courses

    • Mitigating Security Vulnerabilities on GC - Português: Google Cloud
    • Appraisal Skills: Packt
    • Agile Product Owner Level 2 – Certification & Mock Exams: Packt
    • Erhalten Sie mehr Followers auf Twitter, indem Sie Videos-Tweet posten: Coursera Project Network
    • Developing a Google SRE Culture - Português Brasileiro: Google Cloud
    • التصحيح باستخدام Apple XCode: تحقق من وجود أخطاء: Coursera Project Network
    • Cómo escribir resumen creativo para proyectos en Mailchimp: Coursera Project Network
    • Getting Started with Google Kubernetes Engine - 简体中文: Google Cloud
    • Adelántate a la crisis: elabora el BIA de tu negocio: UBITS
    • Project Management Best Practices using Agile and Scrum: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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