Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Cloud Deployment, Cloud Computing Architecture, Data Storytelling, Cloud Services, Cloud Infrastructure, Generative AI, Cloud Computing, Cloud Storage, Data Mining, Responsible AI, Cloud Security, Public Cloud, Infrastructure As A Service (IaaS), Big Data, Data Science, Regression Analysis, Natural Language Processing, Business Ethics, Business, Social Impact
Beginner · Specialization · 3 - 6 Months

University of Virginia Darden School Foundation
Skills you'll gain: Cloud Deployment, Digital Transformation, Business Strategy, Competitive Analysis, Cloud Computing Architecture, Data Wrangling, Cloud Services, Business Transformation, Cloud Infrastructure, Big Data, Generative AI, Cloud Storage, Data Analysis, Responsible AI, Cloud Computing, Statistical Analysis, Data Cleansing, Apache Hadoop, Cloud Security, Data Science
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Data Storytelling, OpenAI, Analytics, Prompt Engineering Tools, Data Analysis, Dashboard, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization Software, Statistical Analysis, Python Programming, Responsible AI, Data Cleansing, Data Manipulation, Machine Learning, Context Management
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: User Research, User Experience Design, Design Thinking, User Centered Design, Usability, Persona (User Experience), User Interface (UI), Interaction Design, Web Content Accessibility Guidelines, Wireframing, Prototyping, Sprint Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: NoSQL, Apache Kafka, Database Design, Linux Commands, Data Warehousing, Bash (Scripting Language), Apache Hadoop, Apache Spark, MongoDB, Database Administration, Data Pipelines, SQL, IBM Cognos Analytics, Extract, Transform, Load, Jupyter, Generative AI, Professional Networking, Python Programming, Data Analysis, Data Science
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Storytelling, Data Mining, Big Data, Data Science, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Business Analytics, Business Intelligence, Predictive Analytics, Machine Learning, Deep Learning
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Prompt Engineering, Generative AI, Code Review, Debugging, Responsible AI, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Maintainability, Data Cleansing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Data-Driven Decision-Making, Customer Insights, Marketing, Data Storytelling, Strategic Marketing, Business Analytics, Business Metrics, AI Personalization, Data Analysis, Analytics, Advanced Analytics, Financial Forecasting, Automation, Revenue Forecasting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Web Scraping, SQL, Descriptive Statistics, Data Visualization, Pandas (Python Package), Data Presentation, Statistical Analysis, Jupyter, Data Analysis, Statistical Hypothesis Testing, Statistics, Statistical Methods, Databases, Data Science, Relational Databases, Programming Principles, IBM Cloud, Python Programming, Data Visualization Software
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Data Preprocessing, Business Intelligence, Data Quality, Business Process Automation, Data Analysis, Business Ethics, Business Analytics, Emerging Technologies, Artificial Neural Networks, Machine Learning, Deep Learning, Data Science, Python Programming, Predictive Modeling, Unsupervised Learning
Beginner · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Financial Statements, Marketing, Balance Sheet, Leadership Development, Business Analytics, Marketing Strategies, Business Analysis, Strategic Marketing, Income Statement, Intercultural Competence, Financial Analysis, Conflict Management, Accounting, Financial Management, Financial Acumen, Financial Data, Leadership, Finance
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Cloud Computing, Information Technology, Cybersecurity, Linear Algebra, Critical Thinking, Simulations
Beginner · Course · 1 - 4 Weeks