• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      U

      Universidad de Chile

      Costos para los Negocios

      Skills you'll gain: Cost Accounting, Cost Estimation, Cost Management, Operating Expense, Management Accounting, Organizational Structure, Business Administration, Inventory Management System, Compensation Management, Financial Accounting, Material Handling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.8K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      GIS Data Formats, Design and Quality

      Skills you'll gain: Database Design, Spatial Analysis, ArcGIS, Geographic Information Systems, Relational Databases, Geospatial Mapping, Data Sharing, Data Quality, Data Management, Data Storage, Data Modeling, Data Manipulation, Query Languages, Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Drug Commercialization

      Skills you'll gain: Pharmaceuticals, Commercialization, Sales Strategy, Pharmacology, Intellectual Property, Strategic Partnership, New Business Development, Product Lifecycle Management, Market Dynamics, Business Development, Business Strategy, Portfolio Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Regression Analysis: Simplify Complex Data Relationships

      Skills you'll gain: Statistical Hypothesis Testing, Regression Analysis, Statistical Analysis, Data Analysis, Analytics, Statistical Modeling, Business Analytics, Predictive Modeling, Correlation Analysis, Scikit Learn (Machine Learning Library), Statistical Machine Learning, Python Programming, Estimation, Performance Metric

      4.7
      Rating, 4.7 out of 5 stars
      ·
      546 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Fractal Data Science

      Skills you'll gain: Data Storytelling, Power BI, Data Visualization, Data Analysis Expressions (DAX), Problem Solving, Data Presentation, Database Design, Feature Engineering, Interactive Data Visualization, SQL, Human Centered Design, Data Visualization Software, Data Ethics, Machine Learning, Storytelling, Query Languages, Exploratory Data Analysis, Data Manipulation, Decision Making, Python Programming

      4.5
      Rating, 4.5 out of 5 stars
      ·
      378 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Effective Compliance Programs

      Skills you'll gain: Compliance Management, Compliance Training, Law, Regulation, and Compliance, Culture Transformation, Disciplinary Procedures, Internal Communications, Crisis Management, Employee Engagement, Ethical Standards And Conduct, Industrial and Organizational Psychology, Strategic Planning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      809 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Skills you'll gain: Storytelling, User Experience Design, Content Creation, Multimedia, Augmented and Virtual Reality (AR/VR), Media Production, Design Research, Emerging Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      937 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      What Can AI Do for Marketing?

      Skills you'll gain: Customer experience strategy (CX), Marketing Analytics, AI Personalization, Marketing, Marketing Strategies, Consumer Behaviour, Artificial Intelligence, Customer Insights, Market Opportunities, Target Audience, A/B Testing, Data Ethics, Applied Machine Learning, Algorithms

      4.5
      Rating, 4.5 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Neural Networks and PyTorch

      Skills you'll gain: PyTorch (Machine Learning Library), Statistical Methods, Predictive Modeling, Tensorflow, Artificial Neural Networks, Probability & Statistics, Deep Learning, Classification And Regression Tree (CART), Regression Analysis, Data Manipulation, Data Structures

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.8K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Building AI Cloud Apps with Microsoft Azure

      Skills you'll gain: Image Analysis, Text Mining, Microsoft Copilot, Microsoft Azure, Prompt Engineering, Predictive Modeling, Serverless Computing, Cloud Hosting, Virtual Machines, Microsoft Development Tools, Natural Language Processing, Applied Machine Learning, Computer Vision, Development Environment, Artificial Intelligence, ASP.NET, Application Deployment, Data Storage, Machine Learning, Cloud Computing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      540 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Data Analysis and Interpretation

      Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Predictive Modeling, Data Mining, Report Writing, Data Visualization, Unsupervised Learning, Predictive Analytics, Statistical Analysis, Random Forest Algorithm, Decision Tree Learning, Quantitative Research, SAS (Software), Statistical Methods, Data Visualization Software, Statistical Programming, Data Management, Data Analysis, Statistics, Machine Learning

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      The Nuts and Bolts of Machine Learning

      Skills you'll gain: Unsupervised Learning, Feature Engineering, Machine Learning, Machine Learning Algorithms, Applied Machine Learning, Supervised Learning, Artificial Intelligence and Machine Learning (AI/ML), Scikit Learn (Machine Learning Library), Deep Learning, Decision Tree Learning, Data Validation, Workflow Management, Predictive Modeling, Python Programming, Random Forest Algorithm, Performance Metric

      4.8
      Rating, 4.8 out of 5 stars
      ·
      542 reviews

      Advanced · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…666768…344

    In summary, here are 10 of our most popular marketing analytics courses

    • Costos para los Negocios: Universidad de Chile
    • GIS Data Formats, Design and Quality: University of California, Davis
    • Drug Commercialization : University of California San Diego
    • Regression Analysis: Simplify Complex Data Relationships: Google
    • Fractal Data Science: Fractal Analytics
    • Effective Compliance Programs: University of Pennsylvania
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • What Can AI Do for Marketing?: Emory University
    • Introduction to Neural Networks and PyTorch: IBM
    • Building AI Cloud Apps with Microsoft Azure: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok