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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
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    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Brand Management, Financial Statements, Marketing, Balance Sheet, Leadership Development, Business Analytics, Marketing Strategies, Business Analysis, Strategic Marketing, Income Statement, Intercultural Competence, Financial Analysis, Conflict Management, Accounting, Financial Management, Financial Acumen, Financial Data, Leadership, Finance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize SEO: Keywords & Schema

    Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GA Goal Tracking & Setup

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, Data Validation, System Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Key Technologies for Business

    Skills you'll gain: Cloud Deployment, Cloud Computing Architecture, Data Storytelling, Cloud Services, Cloud Infrastructure, Generative AI, Cloud Computing, Cloud Storage, Data Mining, Responsible AI, Cloud Security, Public Cloud, Infrastructure As A Service (IaaS), Big Data, Data Science, Regression Analysis, Natural Language Processing, Business Ethics, Business, Social Impact

    4.7
    Rating, 4.7 out of 5 stars
    ·
    106K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    IBM

    Introduction to Data Science

    Skills you'll gain: Data Storytelling, Model Evaluation, Data Modeling, SQL, Model Deployment, Data Mining, Jupyter, Databases, Data Cleansing, Business Research, Data Preprocessing, Data Science, Relational Databases, Business Analysis, Data Analysis, IBM Cloud, Data Visualization Software, R (Software), Big Data, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    101K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    F

    Fractal Analytics

    Quantum Computing For Everyone - An Introduction

    Skills you'll gain: Cloud Computing, Information Technology, Cybersecurity, Linear Algebra, Critical Thinking, Simulations

    4.2
    Rating, 4.2 out of 5 stars
    ·
    104 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Fractal Data Science

    Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Model Evaluation, Feature Engineering, Model Deployment, Interactive Data Visualization, Data Wrangling, Data Analysis Expressions (DAX), Human Centered Design, Storyboarding, SQL, Machine Learning, Problem Solving, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    519 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business: Essentials

    Skills you'll gain: Spreadsheet Software, Microsoft Excel, Excel Formulas, Productivity Software, Business Analytics, Data Analysis Software, Analytical Skills, Operational Efficiency

    4.9
    Rating, 4.9 out of 5 stars
    ·
    51K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Brand Strategy, Analytics, Talent Management, Marketing Strategies, Brand Management, Business Technologies, Customer Insights, Performance Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    414 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Food & Beverage Management

    Skills you'll gain: Food and Beverage, Hospitality, Product Knowledge, Global Marketing, Business Strategy, Consumer Behaviour, Logistics, Brand Management, Growth Strategies, Customer experience strategy (CX), Brand Strategy, Market Opportunities, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    41 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
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    C

    Coursera

    Analyze and Act on Audience Insights

    Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Strategic Marketing, Data Capture, Data Collection

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Foundations of Management: IESE Business School
  • Optimize SEO: Keywords & Schema: Coursera
  • GA Goal Tracking & Setup: Coursera
  • Key Technologies for Business: IBM
  • Introduction to Data Science: IBM
  • Quantum Computing For Everyone - An Introduction : Fractal Analytics
  • Fractal Data Science: Fractal Analytics
  • Excel Skills for Business: Essentials: Macquarie University
  • Omnichannel Retail Strategy: University of Pennsylvania
  • Food & Beverage Management: Università Bocconi

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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