• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • C

    Coursera

    Wireshark for Beginners: TCP IP Protocol Fundamentals

    Skills you'll gain: TCP/IP, Network Protocols, Network Monitoring, OSI Models, Network Troubleshooting, Network Security, Web Servers, Network Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Java Spring Boot

    Skills you'll gain: Hypertext Markup Language (HTML)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    UBITS

    Accountability y gestión del desempeño

    Skills you'll gain: Accountability, Employee Performance Management, Smart Goals, Goal Setting, Performance Management, Management Training And Development, Accountability Frameworks, Performance Appraisal, Professional Development, Team Performance Management, Leadership Development, People Development, Constructive Feedback, Leadership, Team Leadership, Recognizing Others, Personal Development, Employee Engagement, Proactivity, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    79 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Formación de adolescentes centrada en la relación

    Skills you'll gain: Emotional Intelligence, Parent Communication, Personal Development, Empathy & Emotional Intelligence, Empathy, Child Development, Assertiveness, Relationship Building, Rapport Building, Working With Children, Trustworthiness, Self-Awareness, Behavior Management, Human Development, Communication Strategies, Family Support

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Driving engagement, Customer Analysis, Customer Engagement, Persona Development, Customer Insights, Customer Retention, Data-Driven Marketing, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Soul Beliefs: Causes and Consequences - Unit 3: How Does It All End?

    Skills you'll gain: Culture, Anthropology, Social Sciences, Cultural Diversity, Liberal Arts, Sociology, Human Development, Psychology, Education and Training, Science and Research, Ancient History, Research, Neurology, Legal Proceedings

    4.4
    Rating, 4.4 out of 5 stars
    ·
    95 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    Donner un feedback utile

    Skills you'll gain: Constructive Feedback, Employee Performance Management, Management Training And Development, Team Performance Management, Performance Management, Recognizing Others, Motivational Skills, Behavior Management, Emotional Intelligence, Communication, Industrial and Organizational Psychology, Positivity, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    PyTorch: Advanced Architectures and Deployment

    Skills you'll gain: Model Deployment, PyTorch (Machine Learning Library), Generative AI, Deep Learning, Generative Model Architectures, MLOps (Machine Learning Operations), Large Language Modeling, Model Optimization, Convolutional Neural Networks, Software Visualization, Artificial Neural Networks, Embeddings, Computer Vision

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Assertiveness Skills

    Skills you'll gain: Assertiveness, Empowerment, Oral Expression, Professional Development, Workplace Bullying Intervention, Verbal Communication Skills, Communication, Tactfulness, Communication Strategies, Leadership, Leadership Development, De-escalation Techniques, Rapport Building, Conflict Management, Empathy, Behavioral Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    What Are the 4 A’s of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Product Marketing, Strategic Marketing, Value Propositions, Marketing, Brand Awareness, Marketing Management, Marketing Psychology, Marketing Strategies, Product Knowledge, Market Dynamics, New Product Development, Consumer Behaviour, Customer experience improvement, Promotional Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Introduction to Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Marketing, Strategic Marketing, Business Strategy, Plan Execution, Product Lining, Portfolio Management, Competitive Analysis, Business-To-Consumer, Business Valuation, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Monetary Measures, Economic Output and Corporate Profits

    Skills you'll gain: Business Economics, Economics, Gross Profit, Financial Acumen, Fiscal Management, Financial Policy, Corporate Finance, Financial Systems, Governmental Accounting, Operating Cost, Securities (Finance), Financial Market, Banking, Market Dynamics, Consumer Behaviour, Forecasting

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

1…686970…141

In summary, here are 10 of our most popular consumer behavior courses

  • Wireshark for Beginners: TCP IP Protocol Fundamentals: Coursera
  • Java Spring Boot: EDUCBA
  • Accountability y gestión del desempeño: UBITS
  • Formación de adolescentes centrada en la relación: Universidades Anáhuac
  • How to Identify Your Target Audience: Coursera
  • Soul Beliefs: Causes and Consequences - Unit 3: How Does It All End?: Rutgers the State University of New Jersey
  • Donner un feedback utile: University of Colorado Boulder
  • PyTorch: Advanced Architectures and Deployment: DeepLearning.AI
  • Assertiveness Skills: Packt
  • What Are the 4 A’s of Marketing - Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok