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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Advanced Computer Vision with TensorFlow

      Skills you'll gain: Computer Vision, Tensorflow, Image Analysis, Applied Machine Learning, Deep Learning, Feature Engineering, Artificial Neural Networks, Visualization (Computer Graphics), Data Processing, Network Architecture

      4.7
      Rating, 4.7 out of 5 stars
      ·
      522 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Immunology: The Immune System and its Failures

      Skills you'll gain: Infectious Diseases, Oncology, Microbiology, Epidemiology, Chronic Diseases, Public Health and Disease Prevention, Geriatrics, Public Health, Pulmonology, Pharmacotherapy, Biology, Patient Treatment, Precision Medicine, Molecular, Cellular, and Microbiology, Treatment Planning, Medical Science and Research, Pathology, Molecular Biology, Laboratory Research, Pharmacology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      331 reviews

      Intermediate · Specialization · 3 - 6 Months

    • R

      Relay Graduate School of Education

      Teaching Character and Creating Positive Classrooms

      Skills you'll gain: Student Engagement, Positivity, Teaching, Education and Training, Classroom Management, Pedagogy, Curriculum Planning, Lesson Planning, Personal Attributes, Working With Children, Course Development, Growth Mindedness, Childhood Education and Development, Optimism, Research, Empowerment, Self-Awareness, Personal Development, Persistence, Rapport Building

      4.8
      Rating, 4.8 out of 5 stars
      ·
      946 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      GPU Programming

      Skills you'll gain: Artificial Neural Networks, Image Analysis, Event-Driven Programming, C and C++, Scalability, Deep Learning, Software Development, Machine Learning Methods, Performance Tuning, Linear Algebra, Distributed Computing, System Programming, Computer Graphics, Computer Hardware, Computer Vision, Numerical Analysis, Computer Architecture, OS Process Management, Data Structures, Performance Testing

      Build toward a degree

      2.7
      Rating, 2.7 out of 5 stars
      ·
      151 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Цифровий маркетинг і електронна комерція від Google

      Skills you'll gain: Email Marketing, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Paid media, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Target Audience, Search Engine Optimization, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Instructor Network

      Introduction to Events Management

      Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Planning, Operations Management, Coordinating, Budgeting, Promotional Strategies, Vendor Management, Marketing Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      224 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universiteit Leiden

      The Cosmopolitan Medieval Arabic World

      Skills you'll gain: World History, Cultural Diversity, Political Sciences, Ancient History, European History, Social Sciences, Economics, Liberal Arts, Research, Science and Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      428 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Gender Analytics: Gender Equity through Inclusive Design

      Skills you'll gain: Human Centered Design, User Experience Design, Organizational Change, User Research, Design Thinking, Change Management, Design Research, Product Design, Data Ethics, Data Collection, Quantitative Research, Influencing, Qualitative Research, Organizational Leadership, Business Leadership, Leadership, Diversity Awareness, Diversity and Inclusion, Innovation, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      581 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Digital Manufacturing & Design

      Skills you'll gain: Digital Transformation, Manufacturing Processes, Manufacturing Operations, Industrial Engineering, Business Transformation, Digital Design, Data-Driven Decision-Making, Product Lifecycle Management, Supply Chain, Market Dynamics, Safety and Security, Workforce Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      McMaster University

      Finance for Everyone

      Skills you'll gain: Peer Review, Finance, Financial Market, Financial Analysis, Cash Flows, Financial Modeling, Capital Markets, Investments, Derivatives, Business Valuation, Financial Policy, Equities, International Finance, Loans, Market Dynamics, Risk Management, Business Mathematics, Credit Risk, Project Documentation, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • N

      Northwestern University

      Introduction to Reproduction

      Skills you'll gain: Gynecology, Obstetrics And Gynecology, Anatomy, Oncology, Preventative Care, Medical Science and Research, Public Health and Disease Prevention, Biology, Pharmacology, Contraindication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      535 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Survey analysis to Gain Marketing Insights

      Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Marketing, Marketing Strategy and Techniques, Brand Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Mixed · Course · 1 - 4 Weeks

    Market Research learners also search

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    1…686970…309

    In summary, here are 10 of our most popular market research courses

    • Advanced Computer Vision with TensorFlow: DeepLearning.AI
    • Immunology: The Immune System and its Failures: Imperial College London
    • Teaching Character and Creating Positive Classrooms : Relay Graduate School of Education
    • GPU Programming: Johns Hopkins University
    • Цифровий маркетинг і електронна комерція від Google: Google
    • Introduction to Events Management : Coursera Instructor Network
    • The Cosmopolitan Medieval Arabic World: Universiteit Leiden
    • Gender Analytics: Gender Equity through Inclusive Design: University of Toronto
    • Digital Manufacturing & Design: University at Buffalo
    • Finance for Everyone: McMaster University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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