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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of Pennsylvania

      Data Analysis Using Python

      Skills you'll gain: Matplotlib, Data Analysis, Pandas (Python Package), Data Cleansing, Pivot Tables And Charts, Data Visualization Software, Data Manipulation, Scatter Plots, NumPy, Data Transformation, Jupyter, Data Validation, Data Import/Export, Histogram, Data Structures, Programming Principles, Scripting Languages

      4.5
      Rating, 4.5 out of 5 stars
      ·
      416 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      CertNexus

      CertNexus Certified Artificial Intelligence Practitioner

      Skills you'll gain: Data Ethics, Unsupervised Learning, Random Forest Algorithm, Data Analysis, Regression Analysis, Decision Tree Learning, Machine Learning Algorithms, Data Collection, Deep Learning, Workflow Management, MLOps (Machine Learning Operations), Statistical Analysis, Linear Algebra, Applied Machine Learning, Business Ethics, Compliance Management, Learning Strategies, Test Planning, Productivity, Registration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      267 reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • I

      IBM

      Supervised Machine Learning: Classification

      Skills you'll gain: Supervised Learning, Machine Learning Algorithms, Classification And Regression Tree (CART), Applied Machine Learning, Predictive Modeling, Scikit Learn (Machine Learning Library), Data Processing, Data Cleansing, Machine Learning, Regression Analysis, Data Manipulation, Business Analytics, Feature Engineering, Random Forest Algorithm, Statistical Modeling, Sampling (Statistics), Performance Metric

      4.8
      Rating, 4.8 out of 5 stars
      ·
      407 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Strategic Innovation: Managing Innovation Initiatives

      Skills you'll gain: Innovation, New Product Development, Organizational Strategy, Business Transformation, Strategic Leadership, Technology Strategies, Organizational Change, Team Leadership, Corporate Strategy, Entrepreneurship, Organizational Structure, Cross-Functional Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      706 reviews

      Beginner · Course · 1 - 3 Months

    • K

      Keller Williams

      The Principles of Real Estate

      Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Sales Prospecting, Prioritization, Goal Setting, Market Data, Market Analysis, Customer Relationship Management, Market Trend, Compensation Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      112 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      P

      Pontificia Universidad Católica de Chile

      Introducción a la Minería de Datos

      Skills you'll gain: Exploratory Data Analysis, Data Mining, Data Analysis, Machine Learning Algorithms, Data Manipulation, Databases, Data Science, Machine Learning Methods, Unsupervised Learning, Supervised Learning, Classification And Regression Tree (CART), Algorithms, Performance Testing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • S

      Starweaver

      Relationship Management and Business Development

      Skills you'll gain: Rapport Building, Cross Selling, Business Communication, Relationship Building, New Business Development, Professional Networking, Upselling, Business Relationship Management, Client Services, Customer Relationship Management, Business Development, Strategic Partnership, Active Listening, Customer experience improvement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      155 reviews

      Intermediate · Course · 1 - 4 Weeks

    • A

      American Psychological Association

      Psychological Research

      Skills you'll gain: Descriptive Statistics, Quantitative Research, Plot (Graphics), Scientific Methods, Graphing, Research Design, Statistical Visualization, Statistical Hypothesis Testing, Healthcare Ethics, Probability & Statistics, Research, Statistical Inference, Statistics, Sample Size Determination, Ethical Standards And Conduct, Data Analysis, Data Collection, Research Methodologies, General Science and Research, Correlation Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      224 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Application of AI, InsurTech, and Real Estate Technology

      Skills you'll gain: FinTech, Financial Services, Emerging Technologies, Market Analysis, Artificial Intelligence and Machine Learning (AI/ML), Real Estate, Insurance, Artificial Intelligence, Investment Management, Asset Management, Market Trend, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      554 reviews

      Mixed · Course · 1 - 4 Weeks

    • Q

      Queen Mary University of London

      Research Methodologies

      Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Business Research, Market Research, Research Design, Sample Size Determination, Survey Creation, Interviewing Skills, Probability & Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      356 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      M

      Microsoft

      Excel and Copilot Fundamentals

      Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Spreadsheet Software, UI Components, Data Manipulation

      4
      Rating, 4 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 3 Months

    • B

      Board Infinity

      SHRM Certified Professional (SHRM-CP) Exam Prep

      Skills you'll gain: Talent Acquisition, Human Resource Strategy, Human Resources, Diversity Equity and Inclusion Initiatives, Recruitment Strategies, Human Resources Management and Planning, Leadership Development, Organizational Development, HR Tech, Organizational Effectiveness, Talent Sourcing, Organizational Change, Communication, Strategic Leadership, Human Resources Information System (HRIS), Leadership Studies, Workforce Development, Ethical Standards And Conduct, Leadership, Employee Training

      3.9
      Rating, 3.9 out of 5 stars
      ·
      62 reviews

      Intermediate · Specialization · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Analysis Using Python: University of Pennsylvania
    • CertNexus Certified Artificial Intelligence Practitioner: CertNexus
    • Supervised Machine Learning: Classification: IBM
    • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign
    • The Principles of Real Estate: Keller Williams
    • Introducción a la Minería de Datos: Pontificia Universidad Católica de Chile
    • Relationship Management and Business Development : Starweaver
    • Psychological Research: American Psychological Association
    • Application of AI, InsurTech, and Real Estate Technology: University of Pennsylvania
    • Research Methodologies: Queen Mary University of London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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