• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategic Management - Capstone Project

      Skills you'll gain: Case Studies, Plan Execution, Peer Review, Innovation, Organizational Strategy, Business Planning, Business Strategy, Competitive Analysis, Business Management, Business Analysis, Strategic Thinking, Strategic Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      375 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Social Entrepreneurship

      Skills you'll gain: Growth Strategies, Team Oriented, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Organizational Structure, Entrepreneurship, Marketing Effectiveness, Communication Strategies, New Business Development, Business Development, Business Strategies, Community Development, Program Evaluation, Social Sciences, Sustainable Business, Business Strategy, Fundraising, Financial Inclusion

      4.6
      Rating, 4.6 out of 5 stars
      ·
      400 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      Università Bocconi

      Private Equity and Venture Capital

      Skills you'll gain: Private Equity, Business Valuation, Entrepreneurial Finance, Mergers & Acquisitions, Investments, Financial Management, Legal Risk, Financial Modeling, Tax Laws, Entrepreneurship, Due Diligence, Negotiation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.9K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Patent Law

      Skills you'll gain: Intellectual Property, Legal Strategy, Legal Risk, Regulation and Legal Compliance, Case Studies, Business Requirements, Case Law, Business Strategy, Innovation, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      301 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      EIT Digital

      Value Creation Through Innovation

      Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Innovation, Sales Process, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Ideation, Marketing Strategies, Strategic Planning, Competitive Analysis, Business Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      719 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Introduction to Social Media Analytics

      Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Unstructured Data, Trend Analysis, Research

      4.3
      Rating, 4.3 out of 5 stars
      ·
      110 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Crisis Management, Corporate Communications, Marketing Communications, Media and Communications, Corporate Sustainability, Brand Strategy, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      707 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      L

      LearnKartS

      CompTIA Security+ Certification

      Skills you'll gain: Incident Response, Vulnerability Management, Cybersecurity, Cyber Threat Intelligence, Security Controls, Threat Management, Business Risk Management, Cyber Attacks, Cyber Operations, Threat Detection, Cloud Security, Hardening, Risk Management, Cyber Governance, Security Strategy, Security Awareness, Vulnerability, Governance Risk Management and Compliance, Vulnerability Scanning, Vulnerability Assessments

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Navigating Generative AI for Leaders

      Skills you'll gain: Responsible AI, AI Product Strategy, Generative AI, Strategic Thinking, Data Ethics, Large Language Modeling, Business Strategy, Regulation and Legal Compliance, Growth Strategies, Business Planning, Legal Risk, Organizational Change, Operational Risk, Customer experience strategy (CX), Business Ethics, Technology Strategies, Generative AI Agents, Business Leadership, Business Transformation, Stakeholder Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      197 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Create a Targeted Ad With Facebook Audience Insights

      Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      56 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fintech: Foundations & Applications of Financial Technology

      Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Fundraising and Crowdsourcing, Financial Market, Market Analysis, Fraud detection

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Macquarie University

      Cyber Security: Essentials for Governance, Risk & Compliance

      Skills you'll gain: Incident Response, Incident Management, Threat Modeling, Cyber Governance, Computer Security Incident Management, Cyber Security Strategy, Cyber Attacks, Security Management, Threat Management, Cyber Risk, Cyber Security Policies, Cybersecurity, Intrusion Detection and Prevention, Governance Risk Management and Compliance, Cyber Security Assessment, Cyber Operations, Compliance Management, Governance, Risk Management, Risk Control

      Beginner · Specialization · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…686970…333

    In summary, here are 10 of our most popular marketing strategy courses

    • Strategic Management - Capstone Project: Copenhagen Business School
    • Social Entrepreneurship: Copenhagen Business School
    • Private Equity and Venture Capital: Università Bocconi
    • Patent Law: University of Pennsylvania
    • Value Creation Through Innovation: EIT Digital
    • Introduction to Social Media Analytics: Emory University
    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • CompTIA Security+ Certification: LearnKartS
    • Navigating Generative AI for Leaders: Coursera
    • Create a Targeted Ad With Facebook Audience Insights: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok