• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    University of Cape Town

    Disability Inclusion in Education: Building Systems of Support

    Skills you'll gain: Disabilities, Visual Impairment Education, Developmental Disabilities, Special Education, Instructional Strategies, Student Support and Services, Educational Materials, Teaching, Social Justice, Pedagogy, Differentiated Instruction, Instructional Design, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Curriculum Development, Working With Children

    4.9
    Rating, 4.9 out of 5 stars
    ·
    858 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Creatividad, diseño e innovación: Técnicas y herramientas

    Skills you'll gain: Design Research, Innovation, Creativity, Design Thinking, Creative Thinking, Stakeholder Analysis, Design, Brainstorming, Creative Problem-Solving, Peer Review, Ideation, Design Strategies, Product Design, Curiosity, User Experience Design, Customer experience improvement, New Product Development, Business Modeling, Cognitive flexibility, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad de los Andes

    Sexualidad y educación

    Skills you'll gain: Health Education, Education and Training, Advocacy, Social Justice, Community Organizing, Family Support, School Counseling, Media and Communications, Community Health, Human Development, Child Development, Diversity Equity and Inclusion Initiatives

    4.8
    Rating, 4.8 out of 5 stars
    ·
    671 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Resource Allocation, Socioeconomics, Consumer Behaviour, Cost Benefit Analysis, Decision Making, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Designing Breakthrough Timed Commercials

    Skills you'll gain: Advertising, Advertising Campaigns, Marketing Materials, Media and Communications, Media Strategy, Online Advertising, Electronic Media, Marketing Communications, Content Creation, Video Production, Digital Advertising, Copywriting, Social Media Campaigns, Video Editing, Social Media, Strategic Communication, Design, Business Communication, Design Thinking, Design Elements And Principles

    Beginner · Course · 1 - 3 Months

  • U

    University of Copenhagen

    The Sustainable Development Goals – A global, transdisciplinary vision for the future

    Skills you'll gain: Sustainable Development, Environmental Science, Corporate Sustainability, Social Impact, Environmental Resource Management, Environmental Policy, Research, Climate Change Mitigation, Policy Analysis, Economics, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Teach English Now! Lesson Design and Assessment

    Skills you'll gain: Oral Expression, Design Elements And Principles, Design Strategies, English Language, Language Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    5.1K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Learning, Knowledge, and Human Development

    Skills you'll gain: Education Software and Technology, Education and Training, Child Development, School Psychology, Pedagogy, Human Development, Higher Education, Learning Theory, Psychology, Social Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    281 reviews

    Beginner · Course · 1 - 4 Weeks

  • Y

    Yale University

    America's Written Constitution

    Skills you'll gain: Court Systems, Political Sciences, Public Safety and National Security, Civil Law, Social Justice, Policy Analysis, Public Policies, Governance, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    466 reviews

    Mixed · Course · 3 - 6 Months

  • U

    University of Pennsylvania

    Business Foundations

    Skills you'll gain: Financial Statements, Operations Management, Operational Efficiency, Financial Statement Analysis, Return On Investment, Accrual Accounting, Human Capital, Process Analysis, Branding, Financial Accounting, Marketing, Process Management, People Management, Strategic Marketing, Capital Budgeting, Financial Reporting, Finance, Peer Review, Project Design, Corporate Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universiteit Leiden

    International Law In Action: Investigating and Prosecuting International Crimes

    Skills you'll gain: Court Systems, Legal Proceedings, Adjudication, Legal Strategy, Criminal Investigation and Forensics, International Relations, Appeals, Case Law, Policty Analysis, Research, and Development, Case Studies, Child Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    732 reviews

    Mixed · Course · 1 - 3 Months

  • T

    The University of North Carolina at Chapel Hill

    Introduction to Environmental Law and Policy

    Skills you'll gain: Environmental Laws, Environmental Policy, Environmental Regulations, Environmental Issue, Environment, Law, Regulation, and Compliance, Case Law, Pollution Prevention, Risk Control, Water Quality, Water Resource Management, Legal Research, Climate Change Mitigation, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.2K reviews

    Mixed · Course · 1 - 3 Months

1…686970…502

In summary, here are 10 of our most popular social media marketing courses

  • Disability Inclusion in Education: Building Systems of Support : University of Cape Town
  • Creatividad, diseño e innovación: Técnicas y herramientas: Universidad Nacional Autónoma de México
  • Sexualidad y educación : Universidad de los Andes
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Designing Breakthrough Timed Commercials: University of Colorado Boulder
  • The Sustainable Development Goals – A global, transdisciplinary vision for the future: University of Copenhagen
  • Teach English Now! Lesson Design and Assessment: Arizona State University
  • Learning, Knowledge, and Human Development : University of Illinois Urbana-Champaign
  • America's Written Constitution: Yale University
  • Business Foundations: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok