Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Data Governance, Data Storage Technologies, Analytics, Business Analytics, Data Storage, Big Data, Databases, Business Intelligence, Data Analysis, Relational Databases, Data Quality, SQL, Organizational Structure, Cloud Computing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Collection, Data Validation, Marketing Effectiveness
Intermediate · Course · 3 - 6 Months

O.P. Jindal Global University
Skills you'll gain: Predictive Analytics, Business Analytics, Data Mining, Forecasting, Demand Planning, Statistical Methods, Data-Driven Decision-Making, Customer Analysis, Regression Analysis, Data Analysis, Data Processing, Data Cleansing, Classification And Regression Tree (CART), Statistical Analysis, Dimensionality Reduction, Business Communication, Unsupervised Learning, Market Analysis, Machine Learning Algorithms
Build toward a degree
Mixed · Course · 3 - 6 Months

Kennesaw State University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, Case Studies, Responsible AI, LLM Application, Analysis, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Retention, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Marketing Strategies, Customer Insights, Machine Learning, Predictive Modeling, Python Programming, Regression Analysis, Personalized Service, Artificial Intelligence and Machine Learning (AI/ML), Application Deployment
Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Social Media Campaigns, Marketing Strategies, Customer Insights, Data Ethics, Case Studies, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Queen Mary University of London
Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Marketing Analytics, Data Quality, Statistical Methods, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Return On Investment
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Predictive Modeling, Predictive Analytics, Exploratory Data Analysis, Data Visualization, Business Analytics, Data Analysis, Statistical Modeling, Data-Driven Decision-Making, Regression Analysis, Microsoft Excel, Machine Learning Methods, Decision Tree Learning, Data Cleansing, Artificial Neural Networks
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Storytelling, Data Presentation, Business Analytics, Data Visualization Software, Presentations, Data-Driven Decision-Making, Statistical Reporting, Data Analysis, Analysis, Technical Communication, Case Studies, Communication
Intermediate · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning
Beginner · Course · 1 - 4 Weeks