• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Pricing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Foundations of Business Strategy

      Skills you'll gain: Business Strategy, Competitive Analysis, Organizational Strategy, Strategic Decision-Making, Market Analysis, Business Economics, Market Dynamics, Value Propositions, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Annual Reports, Financial Statement Analysis, Retail Store Operations, Marketing Communications, Brand Management, Financial Analysis, Business Modeling, Branding, Digital Media Strategy, Business Management, Product Management, Business Strategy, Merchandising, Communication Strategies, Product Development, E-Commerce, Consumer Behaviour, Customer experience strategy (CX)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

      Skills you'll gain: Revenue Management, Hotel Operations, Budgeting, Forecasting, Target Market, Market Share, Market Dynamics, Data-Driven Decision-Making, Consumer Behaviour, Competitive Analysis, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Competitive Strategy

      Skills you'll gain: Competitive Analysis, Business Strategy, Strategic Thinking, Business Strategies, Cost Reduction, Value Propositions, Market Analysis, Strategic Decision-Making, Market Opportunities, Business Analysis, Resource Management

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      66 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Indian School of Business

      Trading Algorithms

      Skills you'll gain: Financial Statement Analysis, Financial Analysis, Market Data, Financial Trading, Financial Market, Market Trend, Analysis, Market Dynamics, Securities Trading, Equities, Portfolio Management, Decision Making, Statistical Hypothesis Testing, Risk Management, Data Collection

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Brand Identity and Strategy

      Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Logo Design, Brand Management, Value Propositions, Brand Awareness, Target Audience, Marketing Design, Target Market, Customer Insights, Marketing Psychology, Strategic Marketing, Advertising, Consumer Behaviour, Typography, Competitive Analysis, Color Theory

      4.7
      Rating, 4.7 out of 5 stars
      ·
      859 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Business Analysis & Process Management

      Skills you'll gain: Process Analysis, Business Process, Business Analysis, Business Process Modeling, Process Flow Diagrams, Process Management, Business Solutions, Stakeholder Management, Organizational Structure

      4.4
      Rating, 4.4 out of 5 stars
      ·
      6.8K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      I

      IIMA - IIM Ahmedabad

      Strategy and Game Theory for Management

      Skills you'll gain: Game Theory, Strategic Decision-Making, Business Strategy, Strategic Thinking, Decision Making, Strategic Planning, Behavioral Economics, Market Dynamics, Competitive Intelligence, Digital Transformation, Negotiation, Risk Management, Economics, Problem Solving, Innovation, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      114 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Analytics with Excel and R

      Skills you'll gain: Data Storytelling, Data Visualization, Dashboard, Extract, Transform, Load, Database Design, Shiny (R Package), Pivot Tables And Charts, SQL, Rmarkdown, Data Analysis, Ggplot2, Data Wrangling, Data Visualization Software, Relational Databases, Leaflet (Software), IBM Cognos Analytics, Data Cleansing, Excel Formulas, Web Scraping, Data Manipulation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Marketing Strategies, Competitive Analysis, Consumer Behaviour, Business-To-Consumer, Branding, Customer experience strategy (CX), Merchandising, Brand Strategy, E-Commerce, Technology Strategies, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      276 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Firm Level Economics: Consumer and Producer Behavior

      Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Tax, Profit and Loss (P&L) Management, Resource Allocation, Cost Management, Public Policies, Production Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Strategy and Governance

      Skills you'll gain: Data Ethics, Data Governance, Big Data, Analytics, Artificial Intelligence, Governance, Business Transformation, Business Ethics, Business Strategy, Machine Learning, Business Economics, Algorithms, Innovation, Emerging Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      325 reviews

      Beginner · Course · 1 - 4 Weeks

    Pricing Strategy learners also search

    Strategy
    Brand Strategy
    Competitive Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    1…789…238

    In summary, here are 10 of our most popular pricing strategy courses

    • Foundations of Business Strategy: University of Virginia
    • Management of Fashion and Luxury Companies: Università Bocconi
    • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
    • Competitive Strategy: Illinois Tech
    • Trading Algorithms: Indian School of Business
    • Brand Identity and Strategy: IE Business School
    • Business Analysis & Process Management: Coursera Project Network
    • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
    • IBM Data Analytics with Excel and R: IBM
    • Retail Marketing Strategy: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok