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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Cloud Database Engineer

    Skills you'll gain: Google Cloud Platform, Google App Engine, Application Deployment, Cloud Infrastructure, Kubernetes, Database Architecture and Administration, MySQL, Cloud Computing Architecture, Dataflow, PostgreSQL, Identity and Access Management, Cloud Deployment, Big Data, Data Migration, Cloud Management, Cloud Security, Cloud Applications, Operational Databases, Database Design, Database Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Target Demographics: Boost Purchase Velocity

    Skills you'll gain: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Google Search Console: #1 SEO Tool To Track SEO

    Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Performance Metric, Responsive Web Design

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Creative Content Creation Toolkit

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Graphic Design, Video Editing, ChatGPT, Content Marketing, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI

    4.4
    Rating, 4.4 out of 5 stars
    ·
    347 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Engineer

    Skills you'll gain: Kubernetes, Google Cloud Platform, Load Balancing, Cloud Infrastructure, Google App Engine, Containerization, Identity and Access Management, Cloud Computing Architecture, Application Deployment, Managed Services, Infrastructure As A Service (IaaS), Virtual Networking, Cloud Deployment, Data Storage, Cloud-Native Computing, Cloud Applications, Big Data, Cloud Services, Cloud Computing, Cloud Solutions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Measure and Monitor Brand Presence Online

    Skills you'll gain: Marketing Automation, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Acquisition Management, Marketing Operations, Marketing Effectiveness, Social Media, Branding, Performance Analysis, Social Media Management, Brand Management, Business Metrics, Data Capture, Data-Driven Decision-Making, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Web Analytics, Customer Engagement, Campaign Management, Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze AI to Amplify Brand Success

    Skills you'll gain: Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Planning, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, AI Enablement, Promotions and Campaigns, Competitive Analysis, ChatGPT, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT + Excel: AI-Enhanced Data Analysis & Insight

    Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Data Synthesis, Microsoft Excel, LLM Application, Productivity, Infographics, OpenAI, Excel Formulas, AI Enablement, Data Visualization, Data Analysis, Generative AI, Artificial Intelligence, Data Cleansing, Large Language Modeling, Data Integration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.7K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Process Data from Dirty to Clean

    Skills you'll gain: Data Cleansing, Data Integrity, Data Manipulation, Sampling (Statistics), Sample Size Determination, Data Quality, Data Analysis, SQL, Data Validation, Data Transformation, Spreadsheet Software, Statistical Reporting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Leading the Modern Day Business

    Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Product Management, Customer experience strategy (CX), Ideation, Business Transformation, Innovation, Product Improvement, Creativity, Product Lifecycle Management, Strategic Thinking, Stakeholder Management, Business Strategy, Process Design, Process Improvement, Marketing, Leadership and Management, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Google Cloud Database Engineer: Google Cloud
  • Target Demographics: Boost Purchase Velocity: Coursera
  • Google Search Console: #1 SEO Tool To Track SEO: Alex Genadinik
  • Creative Content Creation Toolkit: Coursera
  • Preparing for Google Cloud Certification: Cloud Engineer: Google Cloud
  • Measure and Monitor Brand Presence Online: Coursera
  • Compare User Behavior with Segments: Coursera
  • Analyze AI to Amplify Brand Success: Coursera
  • ChatGPT + Excel: AI-Enhanced Data Analysis & Insight: Vanderbilt University
  • Digital Campaign Management & Optimization: Coursera

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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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