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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Photography Capstone Project

      Skills you'll gain: Photography, Peer Review, Photo Editing, Creativity, Content Creation, Storytelling, Writing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      563 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Essential Aspects of Software, Hardware, and Data Backup

      Skills you'll gain: Cybersecurity, Application Security, Information Systems Security, Software Installation, System Configuration, Data Management, Computer Hardware, Data Security, Data Storage, Microsoft Windows, Firewall, Disaster Recovery, Encryption, Identity and Access Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      121 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Foundations of Coding Full-Stack

      Skills you'll gain: Microsoft Copilot, Programming Principles, Full-Stack Web Development, GitHub, Version Control, Program Development, Debugging, Computational Thinking, Pseudocode, Git (Version Control System), Web Design and Development, Computer Programming, Algorithms, Web Development, C# (Programming Language), Data Structures, Back-End Web Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Introducción a la estrategia

      Skills you'll gain: Organizational Strategy, Governance, Corporate Strategy, Organizational Structure, Competitive Analysis, Business Planning, Business Strategy, Environmental Social And Corporate Governance (ESG), Business, Strategic Thinking, Entrepreneurship, Market Analysis, Stakeholder Management, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      526 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Case studies in business analytics with ACCENTURE

      Skills you'll gain: Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Business Analysis, Data Analysis, Value Propositions, Business Consulting, Business Transformation, Data-Driven Decision-Making, Big Data

      3.7
      Rating, 3.7 out of 5 stars
      ·
      208 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IIMA - IIM Ahmedabad

      Leading with a Digital Strategy

      Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Organizational Effectiveness, Performance Improvement, Artificial Intelligence, Organizational Strategy, Business Technologies, Emerging Technologies, Business Leadership, Innovation, Business Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      108 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Strategy & B2B2C Routes to Market

      Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Customer Insights, Market Opportunities, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, New Business Development, Supply Chain, Strategic Thinking, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      65 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Analysing: Numeric and digital literacies

      Skills you'll gain: Governance, Management Accounting, Marketing Analytics, Budgeting, Capital Budgeting, Financial Modeling, SAS (Software), Business Analytics, Accounting, Financial Management, Customer Insights, Financial Analysis, Dashboard, Analytics, Marketing Effectiveness, Corporate Finance, Digital Marketing, Customer Data Management, Business Valuation, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      EIT Digital

      Security and Privacy for Big Data - Part 2

      Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Data Ethics, Data Integrity, Vulnerability Assessments, Law, Regulation, and Compliance, Big Data, Cryptography

      4.7
      Rating, 4.7 out of 5 stars
      ·
      259 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      SQL for Data Science with R

      Skills you'll gain: Relational Databases, Database Design, SQL, Database Management, Databases, Query Languages, Data Analysis, Exploratory Data Analysis, R Programming, Data Manipulation, Data Modeling, Data Access

      4.4
      Rating, 4.4 out of 5 stars
      ·
      177 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Plan a Successful Freelancing Business

      Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Entrepreneurship, Business Modeling, Service Design, Goal Setting, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      291 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Marketing

      Skills you'll gain: Marketing Analytics, Regression Analysis, Network Analysis, Market Analysis, Analytics, Statistical Analysis, Customer Insights, Data Analysis, Statistical Methods, Text Mining, Unstructured Data, Social Media, Natural Language Processing

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      188 reviews

      Intermediate · Course · 1 - 4 Weeks

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    1…737475…282

    In summary, here are 10 of our most popular digital marketing courses

    • Photography Capstone Project: Michigan State University
    • Essential Aspects of Software, Hardware, and Data Backup: Microsoft
    • Foundations of Coding Full-Stack: Microsoft
    • Introducción a la estrategia: Universidad Nacional Autónoma de México
    • Case studies in business analytics with ACCENTURE: ESSEC Business School
    • Leading with a Digital Strategy: IIMA - IIM Ahmedabad
    • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
    • Analysing: Numeric and digital literacies: Macquarie University
    • Security and Privacy for Big Data - Part 2: EIT Digital
    • SQL for Data Science with R: IBM

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Top digital marketing courses include programs from institutions like the University of Illinois, Meta, and Google. You can explore topics like SEO, social media marketing, email campaigns, analytics, and marketing strategy—all at your own pace.‎

    Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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