• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Introduction to Machine Learning

    Skills you'll gain: Unsupervised Learning, Exploratory Data Analysis, Feature Engineering, Dimensionality Reduction, Supervised Learning, Classification Algorithms, Regression Analysis, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Statistical Methods, Data Preprocessing, Applied Machine Learning, Model Evaluation, Statistical Inference, Predictive Modeling, Machine Learning Methods, Statistical Hypothesis Testing, Model Training, Data Processing, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Business Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI literacy, Management Consulting, Artificial Intelligence, Business Consulting, Consulting, AI Enablement, Risking, Microsoft Copilot, Quality Assurance, AI powered creativity, Market Intelligence, Market Research, Analysis, Automation, Project Scoping, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    257 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Risk Analysis and Stakeholder Engagement

    Skills you'll gain: Stakeholder Engagement, Stakeholder Management, Stakeholder Communications, Risk Analysis, Stakeholder Analysis, Risk Modeling, Risk Management, Risk Management Framework, Contingency Planning, Data-Driven Decision-Making, Project Risk Management, Communication Planning, Project Planning, Quantitative Research, Simulation and Simulation Software, Expectation Management, Probability Distribution

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of North Carolina at Chapel Hill

    Positive Psychology

    Skills you'll gain: Positivity, Optimism, Resilience, Compassion, Cognitive flexibility, Personal Development, Emotional Intelligence, Relationship Building, Creativity, Mindfulness, Meditation & Breathwork, Community Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Team Performance Management, Balance Sheet, Financial Data, Financial Accounting, Marketing Planning, Product Marketing, Leadership Development, Market Share, Financial Acumen, Marketing, Accrual Accounting, Team Management, Case Studies, Financial Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Washington

    Computational Neuroscience

    Skills you'll gain: Machine Learning Methods, Network Model, Electrophysiology, Supervised Learning, Machine Learning Algorithms, Artificial Neural Networks, Reinforcement Learning, Sensory Systems Analysis, Matlab, Mathematical Modeling, Network Analysis, Neurology, Recurrent Neural Networks (RNNs), Physiology, Biology, Differential Equations, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Integrative Health and Medicine

    Skills you'll gain: Drug Interaction, Meditation & Breathwork, Contraindication, Patient Education And Counseling, Mindfulness, Patient Referral, Pharmacology, Treatment Planning, Pain Management, Manual Therapy, Patient Safety, Health Assessment, Patient Education and Support, Health Systems, Clinical Practices, Nursing Practices, Patient Evaluation, Pharmacotherapy, Nurse Education, Patient-centered Care

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Geneva

    Portfolio and Risk Management

    Skills you'll gain: Portfolio Management, Risk Management, Portfolio Risk, Investment Management, Risk Analysis, Investments, Risk Modeling, Asset Management, Wealth Management, Risk Appetite, Financial Market, Correlation Analysis, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Social Media Analytics, Marketing Strategies, Social Network Analysis, Community Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Operational and Liquidity Risk Management

    Skills you'll gain: Market Liquidity, Operational Risk, Data Governance, Governance Risk Management and Compliance, Data Quality, Risk Modeling, Data Management, Enterprise Risk Management (ERM), Operational Analysis, Capital Markets, Risk Management Framework, Financial Systems, Governance, Risk Management, Financial Trading, Banking, Quality Management, Finance, Planning, Design

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Keller Williams

    Keller Williams Real Estate Agent

    Skills you'll gain: Lead Generation, Real Estate, Office Management, Administration, Real Estate Sales, Value Propositions, Property and Real Estate, Sales Process, Customer Relationship Building, Database Management, Sales Development, Prospecting and Qualification, Business Administration, Real Estate Transactions, Sales Prospecting, Sales Management, Price Negotiation, Contract Negotiation, Interpersonal Communications, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    225 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Meta Ads Manager, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Target Audience, Social Media Campaigns, Paid media, Social Media Strategy, Customer Analysis, Content Creation, Marketing Effectiveness, Persona Development, Marketing Analytics, Advertising Campaigns, Social Media Analytics, Instagram, Presentations, Digital Marketing, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23K reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…737475…443

In summary, here are 10 of our most popular market research courses

  • IBM Introduction to Machine Learning: IBM
  • Generative AI for Business Consultants: Fractal Analytics
  • Risk Analysis and Stakeholder Engagement: EDUCBA
  • Positive Psychology: The University of North Carolina at Chapel Hill
  • Claves de la Dirección de Empresas: IESE Business School
  • Computational Neuroscience: University of Washington
  • Integrative Health and Medicine: University of Minnesota
  • Portfolio and Risk Management: University of Geneva
  • What is Social?: Northwestern University
  • Operational and Liquidity Risk Management: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok